A data profile of the people who buy, follow and care about Mortal Kombat in United States — modelled from more than twelve digital signal sources. Mortal Kombat has an estimated audience of 5,833,672 people in United States.
The average Mortal Kombat fan in United States is 32.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Godzilla, Alexandria Ocasio-Cortez, Avengers (band), with strongest over-indexing on Godzilla (8.64× the country average).
Demographically, the Mortal Kombat audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mortal Kombat fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Godzilla.
The key figures that characterise the Mortal Kombat profile in United States.
23.3% are female, 76.7% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 32.3 |
| Estimated audience size | 5,833,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 27% | |
| 40-49 | 11% | |
| 50+ | 4% |
Where the Mortal Kombat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~200K | 1.44× | |
| 02 | Alabama | ~100K | 1.40× | |
| 03 | Mississippi | ~80K | 1.40× | |
| 04 | Texas | ~800K | 1.38× | |
| 05 | New Mexico | ~50K | 1.37× | |
| 06 | Nevada | ~90K | 1.29× | |
| 07 | Louisiana | ~100K | 1.26× | |
| 08 | California | ~900K | 1.25× | |
| 09 | Oklahoma | ~90K | 1.16× | |
| 10 | Arkansas | ~60K | 1.15× | |
| 11 | Georgia | ~200K | 1.14× | |
| 12 | Tennessee | ~200K | 1.14× | |
| 13 | Hawaii | ~30K | 1.11× | |
| 14 | Illinois | ~300K | 1.10× | |
| 15 | North Carolina | ~200K | 1.10× | |
| 16 | South Carolina | ~100K | 1.09× | |
| 17 | Maryland | ~100K | 1.07× | |
| 18 | Alaska | ~20K | 1.07× | |
| 19 | New York | ~400K | 1.06× | |
| 20 | Kentucky | ~90K | 1.06× | |
| 21 | Florida | ~500K | 1.05× | |
| 22 | New Jersey | ~200K | 1.03× | |
| 23 | Indiana | ~100K | 1.03× | |
| 24 | Kansas | ~60K | 1.03× | |
| 25 | Missouri | ~100K | 1.01× | |
| 26 | Michigan | ~200K | 0.99× | |
| 27 | Ohio | ~200K | 0.98× | |
| 28 | Virginia | ~200K | 0.97× | |
| 29 | Washington | ~100K | 0.96× | |
| 30 | Pennsylvania | ~200K | 0.94× | |
| 31 | Utah | ~60K | 0.94× | |
| 32 | Oregon | ~70K | 0.93× | |
| 33 | Delaware | ~20K | 0.92× | |
| 34 | Colorado | ~100K | 0.91× | |
| 35 | Connecticut | ~60K | 0.91× | |
| 36 | Nebraska | ~30K | 0.90× | |
| 37 | West Virginia | ~30K | 0.87× | |
| 38 | Massachusetts | ~100K | 0.84× | |
| 39 | Wisconsin | ~90K | 0.84× | |
| 40 | Washington, District of Columbia | ~20K | 0.84× | |
| 41 | Iowa | ~50K | 0.83× | |
| 42 | Rhode Island | ~20K | 0.83× | |
| 43 | North Dakota | ~10K | 0.81× | |
| 44 | Minnesota | ~80K | 0.80× | |
| 45 | Idaho | ~30K | 0.80× | |
| 46 | South Dakota | ~10K | 0.76× | |
| 47 | Montana | ~10K | 0.74× | |
| 48 | Wyoming | ~8K | 0.74× | |
| 49 | New Hampshire | ~20K | 0.68× | |
| 50 | Maine | ~20K | 0.65× |
The strongest cross-interests of the Mortal Kombat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Double Dragon (series) | Games | 35.93× | ||
| 02 | Mortal Kombat (1992 video game) | Games | 35.15× | ||
| 03 | Super Mario World | Games | 31.09× | ||
| 04 | Mortal Kombat X | Games | 29.60× | ||
| 05 | Donkey Kong | Games | 29.27× | ||
| 06 | Mortal Kombat 1 | Games | 29.25× | ||
| 07 | Avengers (band) | Music & Radio | 23.64× | ||
| 08 | When Harry Met Sally | Movies & TV | 22.40× | ||
| 09 | Tekken | Games | 19.94× | ||
| 10 | Jim Harbaugh | Sports | 19.55× | ||
| 11 | Devil May Cry | Games | 17.94× | ||
| 12 | Alexandria Ocasio-Cortez | Politics & Society | 16.58× | ||
| 13 | Fighting game | Games | 15.49× | ||
| 14 | Power Rangers (film) | Movies & TV | 15.48× | ||
| 15 | Legends (comics) | Literature | 12.50× | ||
| 16 | Godzilla | Movies & TV | 8.64× | ||
| 17 | Superman (TV series) | Movies & TV | 5.50× | ||
| 18 | GameStop | Games | 4.30× | ||
| 19 | Peacemaker | Movies & TV | 3.48× | ||
| 20 | Superman | Movies & TV | 2.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Spirituality | BALANCE | 1.26× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.88× |
Mortal Kombat has an estimated audience of 5,833,672 people in United States, concentrated in California and Texas.
23.3% of Mortal Kombat fans are female, 76.7% are male, with an average age of 32.3 years.
Mortal Kombat fans show strongest brand affinity for Godzilla (8.64×), Alexandria Ocasio-Cortez (16.58×), and Avengers (band) (23.64×) over the country average.
Mortal Kombat fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mortal Kombat itself, the audience over-indexes on Alexandria Ocasio-Cortez (16.58×), Avengers (band) (23.64×), When Harry Met Sally (22.4×), and Jim Harbaugh (19.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mortal Kombat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.