Mortal Kombat Audience in United States
Mortal Kombat has an estimated audience of 4,442,145 people in United States. 23.3% are female, 76.7% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Avengers (band), When Harry Met Sally, Jim Harbaugh, Fighting game.
The average Mortal Kombat fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Avengers (band), When Harry Met Sally, with strongest over-indexing on Godzilla (8.64× the country average). Demographically, the Mortal Kombat audience skews more male with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Mortal Kombat fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 32.3 |
| Estimated audience size | 4,442,145 |
Audience persona
The typical Mortal Kombat fan in United States is more male, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Godzilla.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 624,351 | 1.28× |
| Texas | 551,158 | 1.44× |
| Florida | 323,708 | 1.08× |
| New York | 282,207 | 1.14× |
| Illinois | 170,832 | 1.15× |
| Georgia | 160,658 | 1.17× |
| North Carolina | 153,524 | 1.15× |
| Pennsylvania | 144,322 | 0.96× |
| Ohio | 137,509 | 1× |
| Arizona | 131,504 | 1.45× |
| New Jersey | 122,228 | 1.08× |
| Michigan | 117,458 | 1.01× |
| Virginia | 106,923 | 0.99× |
| Tennessee | 103,922 | 1.17× |
| Washington | 88,256 | 0.99× |
| Alabama | 86,965 | 1.4× |
| Indiana | 86,300 | 1.06× |
| Maryland | 81,895 | 1.07× |
| Massachusetts | 75,593 | 0.86× |
| South Carolina | 75,402 | 1.13× |
| Missouri | 73,503 | 1.03× |
| Louisiana | 71,314 | 1.24× |
| Colorado | 64,891 | 0.93× |
| Kentucky | 58,786 | 1.06× |
| Oklahoma | 57,481 | 1.17× |
| Wisconsin | 56,826 | 0.85× |
| Nevada | 55,046 | 1.28× |
| Minnesota | 51,770 | 0.81× |
| Mississippi | 50,011 | 1.37× |
| Oregon | 47,824 | 0.94× |
| Arkansas | 41,904 | 1.14× |
| Connecticut | 40,358 | 0.91× |
| Utah | 37,134 | 0.93× |
| Kansas | 36,721 | 1.05× |
| Iowa | 30,327 | 0.83× |
| New Mexico | 28,827 | 1.29× |
| Hawaii | 20,521 | 1.07× |
| Nebraska | 19,668 | 0.88× |
| Idaho | 16,886 | 0.76× |
| West Virginia | 16,791 | 0.81× |
| New Hampshire | 11,465 | 0.65× |
| Washington, District of Columbia | 11,364 | 0.85× |
| Rhode Island | 11,101 | 0.79× |
| Delaware | 10,822 | 0.88× |
| Maine | 9,946 | 0.63× |
| Alaska | 9,362 | 0.99× |
| Montana | 8,667 | 0.7× |
| South Dakota | 7,015 | 0.68× |
| North Dakota | 6,703 | 0.73× |
| Wyoming | 4,374 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Godzilla | 8.64× | Movies & TV |
| Avengers (band) | 23.64× | Music & Radio |
| When Harry Met Sally | 22.4× | Movies & TV |
| Jim Harbaugh | 19.55× | Sports |
| Fighting game | 15.49× | Games |
| Superman | 2.8× | Movies & TV |
| Peacemaker | 3.48× | Movies & TV |
| Super Mario World | 31.09× | Games |
| Mortal Kombat 1 | 29.25× | Games |
| Double Dragon (series) | 35.93× | Games |
| Power Rangers (film) | 15.48× | Movies & TV |
| Mortal Kombat (1992 video game) | 35.15× | Games |
| Devil May Cry | 17.94× | Games |
| Mortal Kombat X | 29.6× | Games |
| Tekken | 19.94× | Games |
| Donkey Kong | 29.27× | Games |
| GameStop | 4.3× | Games |
| Superman (TV series) | 5.5× | Movies & TV |
| Super Smash Bros. Brawl | 25.55× | Games |
| Monster Hunter | 8.17× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Early Adopter Mentality | POWER | 1.69 |
| Extroversion | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Brazil | 7.3% |
| Japan | 6.7% |
See Mortal Kombat audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Mortal Kombat have in United States?
Mortal Kombat has an estimated audience of 4,442,145 people in United States, concentrated in California and Texas.
What is the gender split and age of Mortal Kombat fans?
23.3% of Mortal Kombat fans are female, 76.7% are male, with an average age of 32.3 years.
Which brands do Mortal Kombat fans like most?
Mortal Kombat fans show strongest brand affinity for Godzilla (8.64×), Avengers (band) (23.64×), and When Harry Met Sally (22.4×) over the country average.
Where do Mortal Kombat fans live in United States?
Mortal Kombat fans in United States are most concentrated in California (reach 624,351), Texas (reach 551,158), and Florida (reach 323,708). These three regions account for the largest share of the active audience.
What other brands do Mortal Kombat fans also like?
Beyond Mortal Kombat itself, the audience over-indexes on Avengers (band) (23.64×), When Harry Met Sally (22.4×), Jim Harbaugh (19.55×), and Fighting game (15.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mortal Kombat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.