Fighting game Audience in United States

Fighting game has an estimated audience of 4,488,366 people in United States. 30.1% are female, 69.9% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Mortal Kombat, Rick and Morty, The Legend of Zelda, Anime and manga fandom, Toyota Supra.

The average Fighting game fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortal Kombat, Rick and Morty, The Legend of Zelda, with strongest over-indexing on Mortal Kombat (16.53× the country average). Demographically, the Fighting game audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Fighting game fans

Demographic split for Fighting game audience in United States
MetricValue
Female30.1%
Male69.9%
Average age29.2
Estimated audience size4,488,366

Audience persona

The typical Fighting game fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mortal Kombat.

Top regions in United States

Top regions ranked by reach for Fighting game in United States
RegionReachAffinity
California520,5421.05×
Texas479,7001.24×
Florida364,6901.2×
New York259,3911.03×
Georgia202,6431.47×
North Carolina165,0331.22×
Illinois157,3201.05×
Ohio148,9111.08×
Pennsylvania146,6980.97×
Virginia138,9971.27×
Michigan122,6481.04×
New Jersey121,2611.06×
Washington99,2311.1×
Maryland95,5071.24×
Indiana94,6481.15×
Tennessee93,8731.04×
Arizona90,6240.99×
Louisiana85,7181.48×
South Carolina80,9261.2×
Missouri78,9361.09×
Alabama77,2271.23×
Massachusetts75,1920.85×
Kentucky70,6791.26×
Oklahoma63,5761.28×
Mississippi60,0131.62×
Colorado56,8780.8×
Wisconsin56,5970.84×
Nevada56,5131.3×
Minnesota50,9300.79×
Arkansas50,5631.37×
Connecticut42,3590.94×
Oregon41,5280.81×
Kansas36,7571.04×
Utah34,3790.86×
Iowa31,3910.85×
New Mexico20,1390.89×
Hawaii19,8781.03×
West Virginia19,4980.93×
Nebraska18,4390.82×
Idaho16,5290.73×
Rhode Island11,9530.84×
Delaware11,0460.89×
Washington, District of Columbia11,0170.82×
Maine10,8020.67×
New Hampshire10,7980.61×
Montana7,3690.59×
South Dakota7,1360.69×
North Dakota6,9480.75×
Alaska6,5390.68×
Vermont4,8780.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fighting game audience
BrandAffinityCategory
Mortal Kombat16.53×Games
Rick and Morty7.28×Movies & TV
The Legend of Zelda10×Games
Anime and manga fandom5.7×Literature
Toyota Supra13.7×Cars & Mobility
Pokémon Trading Card Game16.35×Games
Superman2.42×Movies & TV
Cyberpunk 207717.04×Games
Dungeons & Dragons8.32×Games
Super Smash Bros.11.38×Games
Retrogaming6.9×Games
Call of Duty5.41×Games
GameStop3.93×Games
Action role-playing game5.7×Games
League of Legends5.4×Games
Collectible card game5.81×Games
Role-playing games3.67×Games
Scooby-Doo3.39×Movies & TV
Lego Star Wars15.28×Kids & Family
Mobile game2.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fighting game audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Early Adopter MentalityPOWER1.75
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.34
Social Media UsageJOY1.23
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Fighting game
CountryShare
United States23.3%
India8.7%
Japan5.6%

See Fighting game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Fighting game have in United States?

Fighting game has an estimated audience of 4,488,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Fighting game fans?

30.1% of Fighting game fans are female, 69.9% are male, with an average age of 29.2 years.

Which brands do Fighting game fans like most?

Fighting game fans show strongest brand affinity for Mortal Kombat (16.53×), Rick and Morty (7.28×), and The Legend of Zelda (10×) over the country average.

Where do Fighting game fans live in United States?

Fighting game fans in United States are most concentrated in California (reach 520,542), Texas (reach 479,700), and Florida (reach 364,690). These three regions account for the largest share of the active audience.

What other brands do Fighting game fans also like?

Beyond Fighting game itself, the audience over-indexes on Rick and Morty (7.28×), The Legend of Zelda (10×), Anime and manga fandom (5.7×), and Toyota Supra (13.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fighting game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.