Rascasse Audience Intelligence

Fighting game Audience in United States

A data profile of the people who buy, follow and care about Fighting game in United States — modelled from more than twelve digital signal sources. Fighting game has an estimated audience of 4,488,366 people in United States.

#41among Gaming genre in United States#4039among Topic in United States#141in Games

The average Fighting game fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortal Kombat, Anime and manga fandom, Retrogaming, with strongest over-indexing on Mortal Kombat (15.49× the country average).

Demographically, the Fighting game audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fighting game fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Mortal Kombat.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fighting game profile in United States.

Audience size
4.5M
in United States
Gender
30.1%♀
69.9% male
Age
29.2
average years
Country rank
#7312
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fighting game fans

30.1% are female, 69.9% are male, average age 29.2.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Fighting game audience in United States
MetricValue
Female30.1%
Male69.9%
Average age29.2
Estimated audience size4,488,366
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Fighting game audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Fighting game audience comes from United States.

Worldwide audience distribution share by country for Fighting game
CountryShare
United States23.3%
India8.7%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fighting game audience in United States is strongest.

Fig. 05

Top regions by affinity

Fighting game fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.56×
02Georgia~200K1.50×
03Louisiana~80K1.46×
04Arkansas~50K1.42×
05Alabama~90K1.36×
06Oklahoma~70K1.34×
07North Carolina~200K1.29×
08Kentucky~70K1.29×
09Nevada~50K1.26×
10Texas~500K1.20×
11South Carolina~80K1.16×
12Hawaii~20K1.16×
13Maryland~90K1.15×
14Delaware~10K1.14×
15Virginia~100K1.12×
16Ohio~200K1.10×
17Indiana~90K1.10×
18Tennessee~100K1.08×
19Illinois~200K1.06×
20Missouri~80K1.06×
21Florida~300K1.05×
22California~500K1.02×
23Michigan~100K1.02×
24New York~200K0.99×
25New Jersey~100K0.99×
26Kansas~30K0.98×
27Pennsylvania~100K0.97×
28New Mexico~20K0.97×
29Washington~90K0.96×
30Arizona~90K0.94×
31West Virginia~20K0.93×
32North Dakota~9K0.93×
33Connecticut~40K0.92×
34Rhode Island~10K0.92×
35Alaska~9K0.91×
36Nebraska~20K0.87×
37Iowa~30K0.85×
38South Dakota~9K0.85×
39Utah~30K0.84×
40Vermont~7K0.83×
41Oregon~40K0.82×
42Massachusetts~70K0.81×
43Wisconsin~50K0.81×
44Washington, District of Columbia~10K0.80×
45Montana~10K0.80×
46Colorado~60K0.79×
47Idaho~20K0.79×
48Minnesota~50K0.78×
49Maine~10K0.77×
50New Hampshire~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Fighting game, United States
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fighting game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fighting game audience
#·InterestCategoryAffinity×
01Mortal KombatGames15.49×
02RetrogamingGames8.78×
03Super Smash Bros.Games8.41×
04Collectible card gameGames6.34×
05Assassin's CreedGames6.19×
06Anime and manga fandomLiterature5.87×
07Guardians of the Galaxy (film)Movies & TV5.83×
08Action role-playing gameGames5.74×
09The Legend of ZeldaGames5.39×
10Rick and MortyMovies & TV5.25×
11Massively multiplayer online gamesGames5.00×
12PokémonGames4.73×
13Action-adventure gameGames4.33×
14GameStopGames3.48×
15MangaLiterature3.35×
16Mobile gameGames3.24×
17Role-playing gamesGames3.13×
18SupermanMovies & TV2.58×
19ComicsLiterature2.53×
20Video gamesGames1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fighting game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fighting game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Early Adopter MentalityPOWER1.64×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fighting game audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
CreativityOPEN0.69×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fighting game have in United States?

Fighting game has an estimated audience of 4,488,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fighting game fans?

30.1% of Fighting game fans are female, 69.9% are male, with an average age of 29.2 years.

03

Which brands do Fighting game fans like most?

Fighting game fans show strongest brand affinity for Mortal Kombat (15.49×), Anime and manga fandom (5.87×), and Retrogaming (8.78×) over the country average.

04

Where do Fighting game fans live in United States?

Fighting game fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fighting game fans also like?

Beyond Fighting game itself, the audience over-indexes on Anime and manga fandom (5.87×), Retrogaming (8.78×), Superman (2.58×), and Pokémon (4.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Fighting game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fighting game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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