Mortal Kombat X Audience in United States

Mortal Kombat X has an estimated audience of 638,598 people in United States. 29.6% are female, 70.4% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Mortal Kombat, Gamescom, Disneyland Paris, Until Dawn, Winona Ryder.

The average Mortal Kombat X fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortal Kombat, Gamescom, Disneyland Paris, with strongest over-indexing on Mortal Kombat (35.29× the country average). Demographically, the Mortal Kombat X audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mortal Kombat X fans

Demographic split for Mortal Kombat X audience in United States
MetricValue
Female29.6%
Male70.4%
Average age31.4
Estimated audience size638,598

Audience persona

The typical Mortal Kombat X fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mortal Kombat.

Top regions in United States

Top regions ranked by reach for Mortal Kombat X in United States
RegionReachAffinity
California80,3741.14×
Texas78,8521.44×
Florida44,2651.02×
New York33,6510.94×
Illinois25,7651.21×
Georgia25,2051.28×
North Carolina23,0561.2×
Pennsylvania20,9900.98×
Ohio19,6571×
Michigan18,8601.13×
Arizona16,4391.26×
Virginia16,2351.04×
Tennessee14,5621.14×
New Jersey13,5090.83×
Indiana12,7431.09×
Washington12,3960.97×
Missouri11,3751.11×
Alabama11,2041.26×
Maryland11,0911.01×
South Carolina10,7151.12×
Louisiana10,6941.3×
Oklahoma9,8811.39×
Kentucky9,5521.19×
Colorado9,0590.9×
Massachusetts8,6840.69×
Nevada8,5751.39×
Wisconsin7,7430.81×
Mississippi7,6991.46×
Arkansas7,1081.35×
Oregon7,0870.97×
Minnesota6,6980.73×
Utah5,9041.03×
Connecticut5,4890.86×
Kansas5,0271×
New Mexico4,5681.43×
Iowa4,5540.87×
West Virginia3,0741.03×
Idaho3,0690.96×
Nebraska2,8160.88×
Hawaii2,1990.8×
Rhode Island1,7850.88×
Delaware1,4800.84×
New Hampshire1,4380.57×
Maine1,3870.61×
Montana1,1930.67×
Washington, District of Columbia1,1750.61×
Alaska1,0780.79×
South Dakota1,0700.72×
North Dakota1,0420.79×
Wyoming7730.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortal Kombat X audience
BrandAffinityCategory
Mortal Kombat35.29×Games
Gamescom171.43×Games
Disneyland Paris29.46×Travel & Leisure
Until Dawn61.35×Games
Winona Ryder15.9×Movies & TV
Toyota Supra22.9×Cars & Mobility
World of Tanks45.83×Games
Retrogaming14.22×Games
Tekken34.73×Games
Cyberpunk 207723.43×Games
Rick and Morty8.98×Movies & TV
Roblox9.84×Games
GameStop6.76×Games
Dungeons & Dragons13.06×Games
Devil May Cry26.95×Games
Xbox Game Pass22.64×Games
Pokémon Trading Card Game19.97×Games
Freddy vs. Jason32.91×Movies & TV
Call of Duty7×Games
Group buying12.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortal Kombat X audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.02
Early Adopter MentalityPOWER1.73
ExtroversionTHRILL1.52
Community OrientationOPEN1.26
PatriotismCONSERVATISM1.16
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Mortal Kombat X
CountryShare
United States31.0%
Brazil11.1%
Mexico6.6%

See Mortal Kombat X audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mortal Kombat X have in United States?

Mortal Kombat X has an estimated audience of 638,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Mortal Kombat X fans?

29.6% of Mortal Kombat X fans are female, 70.4% are male, with an average age of 31.4 years.

Which brands do Mortal Kombat X fans like most?

Mortal Kombat X fans show strongest brand affinity for Mortal Kombat (35.29×), Gamescom (171.43×), and Disneyland Paris (29.46×) over the country average.

Where do Mortal Kombat X fans live in United States?

Mortal Kombat X fans in United States are most concentrated in California (reach 80,374), Texas (reach 78,852), and Florida (reach 44,265). These three regions account for the largest share of the active audience.

What other brands do Mortal Kombat X fans also like?

Beyond Mortal Kombat X itself, the audience over-indexes on Gamescom (171.43×), Disneyland Paris (29.46×), Until Dawn (61.35×), and Winona Ryder (15.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortal Kombat X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.