Mortal Kombat X Audience in United States
Mortal Kombat X has an estimated audience of 638,598 people in United States. 29.6% are female, 70.4% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Grinch, Monogram, Product design, Gina Raimondo.
The average Mortal Kombat X fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Grinch, Monogram, with strongest over-indexing on Pro-Ject (12.08× the country average). Demographically, the Mortal Kombat X audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Mortal Kombat X fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 31.4 |
| Estimated audience size | 638,598 |
Audience persona
The typical Mortal Kombat X fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 80,374 | 1.14× |
| Texas | 78,852 | 1.44× |
| Florida | 44,265 | 1.02× |
| New York | 33,651 | 0.94× |
| Illinois | 25,765 | 1.21× |
| Georgia | 25,205 | 1.28× |
| North Carolina | 23,056 | 1.2× |
| Pennsylvania | 20,990 | 0.98× |
| Ohio | 19,657 | 1× |
| Michigan | 18,860 | 1.13× |
| Arizona | 16,439 | 1.26× |
| Virginia | 16,235 | 1.04× |
| Tennessee | 14,562 | 1.14× |
| New Jersey | 13,509 | 0.83× |
| Indiana | 12,743 | 1.09× |
| Washington | 12,396 | 0.97× |
| Missouri | 11,375 | 1.11× |
| Alabama | 11,204 | 1.26× |
| Maryland | 11,091 | 1.01× |
| South Carolina | 10,715 | 1.12× |
| Louisiana | 10,694 | 1.3× |
| Oklahoma | 9,881 | 1.39× |
| Kentucky | 9,552 | 1.19× |
| Colorado | 9,059 | 0.9× |
| Massachusetts | 8,684 | 0.69× |
| Nevada | 8,575 | 1.39× |
| Wisconsin | 7,743 | 0.81× |
| Mississippi | 7,699 | 1.46× |
| Arkansas | 7,108 | 1.35× |
| Oregon | 7,087 | 0.97× |
| Minnesota | 6,698 | 0.73× |
| Utah | 5,904 | 1.03× |
| Connecticut | 5,489 | 0.86× |
| Kansas | 5,027 | 1× |
| New Mexico | 4,568 | 1.43× |
| Iowa | 4,554 | 0.87× |
| West Virginia | 3,074 | 1.03× |
| Idaho | 3,069 | 0.96× |
| Nebraska | 2,816 | 0.88× |
| Hawaii | 2,199 | 0.8× |
| Rhode Island | 1,785 | 0.88× |
| Delaware | 1,480 | 0.84× |
| New Hampshire | 1,438 | 0.57× |
| Maine | 1,387 | 0.61× |
| Montana | 1,193 | 0.67× |
| Washington, District of Columbia | 1,175 | 0.61× |
| Alaska | 1,078 | 0.79× |
| South Dakota | 1,070 | 0.72× |
| North Dakota | 1,042 | 0.79× |
| Wyoming | 773 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 12.08× | Music & Radio |
| Grinch | 9.49× | Movies & TV |
| Monogram | 8.83× | Home & Garden |
| Product design | 4.35× | Business & Career |
| Gina Raimondo | 45.83× | Politics & Society |
| Wikia | 5.71× | Internet & Social Media |
| Dog breed | 1.97× | Pets & Animals |
| Captain America (1990 film) | 7.14× | Movies & TV |
| Home construction | 2.22× | Home & Garden |
| Voter registration | 7.14× | Politics & Society |
| Electrolyte | 5.64× | Health |
| UK garage | 6.43× | Music & Radio |
| Bridget Jones: The Edge of Reason | 23.43× | Movies & TV |
| Hauptschule | 15.9× | Kids & Family |
| Google Photos | 2.6× | Technology & Electronics |
| 3D printing | 2.56× | Technology & Electronics |
| Guy Lafleur | 34.73× | Sports |
| Hog Hunting | 3.19× | Sports |
| Car Seat Headrest | 15.45× | Music & Radio |
| Emilio Estefan | 13.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.02 |
| Early Adopter Mentality | POWER | 1.73 |
| Extroversion | THRILL | 1.52 |
| Community Orientation | OPEN | 1.26 |
| Patriotism | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 11.1% |
| Mexico | 6.6% |
See Mortal Kombat X audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Mortal Kombat X have in United States?
Mortal Kombat X has an estimated audience of 638,598 people in United States, concentrated in California and Texas.
What is the gender split and age of Mortal Kombat X fans?
29.6% of Mortal Kombat X fans are female, 70.4% are male, with an average age of 31.4 years.
Which brands do Mortal Kombat X fans like most?
Mortal Kombat X fans show strongest brand affinity for Pro-Ject (12.08×), Grinch (9.49×), and Monogram (8.83×) over the country average.
Where do Mortal Kombat X fans live in United States?
Mortal Kombat X fans in United States are most concentrated in California (reach 80,374), Texas (reach 78,852), and Florida (reach 44,265). These three regions account for the largest share of the active audience.
What other brands do Mortal Kombat X fans also like?
Beyond Mortal Kombat X itself, the audience over-indexes on Grinch (9.49×), Monogram (8.83×), Product design (4.35×), and Gina Raimondo (45.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mortal Kombat X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.