Rascasse Audience Intelligence

Jim Harbaugh Audience in United States

A data profile of the people who buy, follow and care about Jim Harbaugh in United States — modelled from more than twelve digital signal sources. Jim Harbaugh has an estimated audience of 2,823,731 people in United States.

#163among American football in United States#1708among Person in United States#958in Sports

The average Jim Harbaugh fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Mortal Kombat, Michigan Wolverines football, Detroit Lions, with strongest over-indexing on Mortal Kombat (19.55× the country average).

Demographically, the Jim Harbaugh audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jim Harbaugh fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Mortal Kombat.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jim Harbaugh profile in United States.

Audience size
2.8M
in United States
Gender
15.0%♀
85.0% male
Age
46.6
average years
Country rank
#10810
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jim Harbaugh fans

15.0% are female, 85.0% are male, average age 46.6.

Fig. 02

Gender split

15.0%
Female
85.0%
Male
Demographic split for Jim Harbaugh audience in United States
MetricValue
Female15.0%
Male85.0%
Average age46.6
Estimated audience size2,823,731
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Jim Harbaugh audience in United States
Age bracketShare%
16-197%
20-2912%
30-3916%
40-4925%
50+39%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Jim Harbaugh audience comes from United States.

Worldwide audience distribution share by country for Jim Harbaugh
CountryShare
United States92.1%
United Kingdom1.3%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jim Harbaugh audience in United States is strongest.

Fig. 05

Top regions by affinity

Jim Harbaugh fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K2.72×
02Alabama~100K2.64×
03Arizona~100K1.81×
04Ohio~100K1.57×
05Maryland~70K1.51×
06Indiana~70K1.29×
07Iowa~30K1.24×
08Illinois~100K1.17×
09Kansas~30K1.14×
10Alaska~7K1.13×
11Nebraska~20K1.12×
12Pennsylvania~100K1.10×
13Colorado~50K1.06×
14Wisconsin~50K1.05×
15South Dakota~7K1.01×
16West Virginia~10K1.00×
17California~300K0.98×
18Missouri~50K0.98×
19Delaware~8K0.98×
20Minnesota~40K0.94×
21Kentucky~30K0.94×
22North Dakota~5K0.94×
23Virginia~60K0.93×
24Tennessee~50K0.93×
25Washington, District of Columbia~8K0.93×
26Montana~7K0.93×
27Idaho~10K0.91×
28South Carolina~40K0.90×
29Nevada~20K0.90×
30North Carolina~80K0.88×
31New Jersey~60K0.87×
32Oregon~30K0.87×
33Wyoming~4K0.87×
34Washington~50K0.85×
35Connecticut~20K0.85×
36Massachusetts~50K0.84×
37New Hampshire~9K0.83×
38Hawaii~10K0.82×
39Georgia~70K0.80×
40Florida~200K0.79×
41Oklahoma~20K0.79×
42New Mexico~10K0.79×
43Rhode Island~7K0.79×
44Utah~20K0.77×
45Arkansas~20K0.77×
46Mississippi~20K0.76×
47Louisiana~30K0.75×
48Maine~8K0.74×
49Texas~200K0.73×
50New York~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Jim Harbaugh, United States
0.72×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jim Harbaugh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jim Harbaugh audience
#·InterestCategoryAffinity×
01OpelCars & Mobility21.82×
02Brook LopezSports20.00×
03Mortal KombatGames19.55×
04Michigan Wolverines footballSports15.26×
05Michigan State UniversityBusiness & Career13.96×
06University of MichiganBusiness & Career11.70×
07Ryder CupSports9.38×
08Detroit Red WingsSports7.81×
09Michigan LotteryGames7.66×
10Detroit LionsSports7.05×
11Detroit TigersSports6.18×
12Masters TournamentSports5.54×
13FedExBusiness & Career3.44×
14CBS SportsMovies & TV3.23×
15RedditInternet & Social Media2.59×
16CNNMovies & TV2.25×
17GolfSports2.25×
18Donald TrumpPolitics & Society2.12×
19XInternet & Social Media1.80×
20NFLSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jim Harbaugh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jim Harbaugh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.59×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jim Harbaugh audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Luxury OrientationPREMIUM0.68×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jim Harbaugh have in United States?

Jim Harbaugh has an estimated audience of 2,823,731 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Jim Harbaugh fans?

15.0% of Jim Harbaugh fans are female, 85.0% are male, with an average age of 46.6 years.

03

Which brands do Jim Harbaugh fans like most?

Jim Harbaugh fans show strongest brand affinity for Mortal Kombat (19.55×), Michigan Wolverines football (15.26×), and Detroit Lions (7.05×) over the country average.

04

Where do Jim Harbaugh fans live in United States?

Jim Harbaugh fans in United States are most concentrated in California (reach ~300K), Michigan (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jim Harbaugh fans also like?

Beyond Jim Harbaugh itself, the audience over-indexes on Michigan Wolverines football (15.26×), Detroit Lions (7.05×), Ryder Cup (9.38×), and Detroit Tigers (6.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Jim Harbaugh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Harbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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