Jim Harbaugh Audience in United States

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Jim Harbaugh has an estimated audience of 2,847,776 people in United States. 15.0% are female, 85.0% are male, average age 46.6. Top regions: California, Michigan, Texas. Top brand affinities: Israel, Tipsy Elves, JTV (Indonesia), Grinch, Elsword.

The average Jim Harbaugh fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include Israel, Tipsy Elves, JTV (Indonesia), with strongest over-indexing on Israel (3.57× the country average). Demographically, the Jim Harbaugh audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Jim Harbaugh fans

Demographic split for Jim Harbaugh audience in United States
MetricValue
Female15.0%
Male85.0%
Average age46.6
Estimated audience size2,847,776

Audience persona

The typical Jim Harbaugh fan in United States is more male, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Jim Harbaugh in United States
RegionReachAffinity
California316,1911.01×
Michigan223,6123×
Texas181,5940.74×
Ohio144,5961.65×
Florida140,7430.73×
Arizona122,6062.11×
Alabama118,2882.97×
Illinois116,8471.23×
New York100,8860.63×
Pennsylvania94,8410.99×
North Carolina74,4830.87×
Maryland72,8691.49×
Indiana68,5971.32×
Georgia67,2410.77×
Virginia60,9670.88×
New Jersey54,1350.75×
Tennessee53,6360.94×
Colorado47,4421.06×
Washington47,0270.82×
Missouri46,3701.01×
Wisconsin44,4921.04×
Massachusetts39,7300.71×
Minnesota38,1640.94×
South Carolina37,9010.88×
Kentucky32,2530.9×
Iowa29,5311.26×
Oregon29,1650.89×
Louisiana27,0150.74×
Kansas26,1691.17×
Oklahoma25,4610.81×
Nevada23,9550.87×
Connecticut20,1390.71×
Utah18,6930.73×
Arkansas17,0880.73×
Mississippi16,4450.7×
Nebraska16,1281.13×
Idaho11,7930.83×
West Virginia11,4510.86×
New Mexico10,5730.74×
Hawaii9,2750.76×
Alaska7,4001.21×
Washington, District of Columbia7,3650.86×
New Hampshire7,1510.64×
Montana6,8820.87×
Delaware6,4840.83×
South Dakota6,0540.92×
Maine6,0080.59×
Rhode Island5,3040.59×
North Dakota4,9310.84×
Wyoming3,1890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jim Harbaugh audience
BrandAffinityCategory
Israel3.57×Travel & Leisure
Tipsy Elves16.34×Shopping
JTV (Indonesia)5.58×
Grinch4.17×Movies & TV
Elsword15.94×Games
Sinaloa3.46×Travel & Leisure
Goop4.35×Internet & Social Media
Ken Griffey Jr.6.42×Sports
Wok5.02×Food & Beverages
Captain America (1990 film)3.35×Movies & TV
Governor of Michigan5.26×Politics & Society
Laguna (province)7.17×
Vocal harmony3.09×Music & Radio
Noodle (Gorillaz)2.16×Music & Radio
Electrolyte2.73×Health
Graham Greene3.51×Literature
Monogram2.1×Home & Garden
South Asian cuisine4.58×Food & Beverages
Guitarist (magazine)5.83×Music & Radio
Google Home3.28×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jim Harbaugh audience
TraitClusterScore
Need for SecurityCONSERVATISM1.25
Family OrientationCONSERVATISM1.24
Community OrientationOPEN1.16
Pet OwnershipJOY1.09
Risk AppetiteTHRILL1.08
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Jim Harbaugh
CountryShare
United States92.1%
United Kingdom1.3%
Germany1.1%

See Jim Harbaugh audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Jim Harbaugh have in United States?

Jim Harbaugh has an estimated audience of 2,847,776 people in United States, concentrated in California and Michigan.

What is the gender split and age of Jim Harbaugh fans?

15.0% of Jim Harbaugh fans are female, 85.0% are male, with an average age of 46.6 years.

Which brands do Jim Harbaugh fans like most?

Jim Harbaugh fans show strongest brand affinity for Israel (3.57×), Tipsy Elves (16.34×), and JTV (Indonesia) (5.58×) over the country average.

Where do Jim Harbaugh fans live in United States?

Jim Harbaugh fans in United States are most concentrated in California (reach 316,191), Michigan (reach 223,612), and Texas (reach 181,594). These three regions account for the largest share of the active audience.

What other brands do Jim Harbaugh fans also like?

Beyond Jim Harbaugh itself, the audience over-indexes on Tipsy Elves (16.34×), JTV (Indonesia) (5.58×), Grinch (4.17×), and Elsword (15.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Harbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.