Opel Audience in United States
Opel has an estimated audience of 1,107,701 people in United States. 20.2% are female, 79.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Spare part, Machining, Iveco, President.
The average Opel fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Spare part, Machining, with strongest over-indexing on Google Maps (12.83× the country average). Demographically, the Opel audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Opel fans
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 37.9 |
| Estimated audience size | 1,107,701 |
Audience persona
The typical Opel fan in United States is more male, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 138,757 | 1.14× |
| Texas | 93,993 | 0.99× |
| Florida | 89,560 | 1.19× |
| New York | 72,985 | 1.18× |
| Illinois | 45,683 | 1.24× |
| Pennsylvania | 44,154 | 1.18× |
| Michigan | 37,653 | 1.3× |
| Georgia | 34,646 | 1.02× |
| New Jersey | 33,889 | 1.2× |
| Ohio | 33,615 | 0.99× |
| Virginia | 33,171 | 1.23× |
| North Carolina | 32,682 | 0.98× |
| Washington | 28,733 | 1.29× |
| Massachusetts | 28,081 | 1.29× |
| Tennessee | 23,668 | 1.07× |
| Arizona | 21,641 | 0.96× |
| Maryland | 21,020 | 1.1× |
| Indiana | 19,329 | 0.96× |
| Colorado | 18,209 | 1.04× |
| Missouri | 16,936 | 0.95× |
| Wisconsin | 16,405 | 0.98× |
| Oregon | 15,736 | 1.24× |
| South Carolina | 14,996 | 0.9× |
| Minnesota | 14,987 | 0.94× |
| Kentucky | 14,123 | 1.02× |
| Alabama | 13,046 | 0.84× |
| Connecticut | 12,440 | 1.12× |
| Louisiana | 11,668 | 0.82× |
| Oklahoma | 11,401 | 0.93× |
| Utah | 9,777 | 0.99× |
| Nevada | 9,664 | 0.9× |
| Kansas | 7,879 | 0.9× |
| Iowa | 7,698 | 0.84× |
| Mississippi | 7,090 | 0.78× |
| Arkansas | 6,968 | 0.76× |
| New Mexico | 5,597 | 1.01× |
| Washington, District of Columbia | 5,413 | 1.63× |
| Idaho | 5,175 | 0.93× |
| Nebraska | 4,521 | 0.81× |
| New Hampshire | 4,412 | 1.01× |
| West Virginia | 4,109 | 0.8× |
| Maine | 3,911 | 0.99× |
| Hawaii | 3,900 | 0.82× |
| Rhode Island | 3,666 | 1.04× |
| Montana | 2,546 | 0.83× |
| Delaware | 2,351 | 0.77× |
| Alaska | 2,050 | 0.87× |
| South Dakota | 1,925 | 0.75× |
| Vermont | 1,803 | 0.93× |
| North Dakota | 1,770 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 12.83× | Internet & Social Media |
| Spare part | 132.99× | Cars & Mobility |
| Machining | 20× | Business & Career |
| Iveco | 101.79× | Cars & Mobility |
| President | 48.15× | Politics & Society |
| Fishing reel | 10.88× | Sports |
| Max Verstappen | 22.23× | Sports |
| Tesla Model Y | 22.58× | Cars & Mobility |
| Light truck | 20× | Cars & Mobility |
| Sleep Theory | 48.15× | Music & Radio |
| Carp fishing | 20× | Sports |
| Truck classification | 16.07× | |
| Prime | 20× | |
| Semi-trailer | 18.26× | Cars & Mobility |
| Holden | 46.09× | Cars & Mobility |
| BMW i3 | 61.36× | Cars & Mobility |
| TrueCar | 20× | Cars & Mobility |
| AutoZone | 5.31× | Cars & Mobility |
| Kabul | 20× | Travel & Leisure |
| John Deere (inventor) | 18.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.76 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Pet Ownership | JOY | 1.48 |
| Family Orientation | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.3% |
| Italy | 12.3% |
| France | 6.8% |
See Opel audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
Frequently asked questions
How many fans does Opel have in United States?
Opel has an estimated audience of 1,107,701 people in United States, concentrated in California and Texas.
What is the gender split and age of Opel fans?
20.2% of Opel fans are female, 79.8% are male, with an average age of 37.9 years.
Which brands do Opel fans like most?
Opel fans show strongest brand affinity for Google Maps (12.83×), Spare part (132.99×), and Machining (20×) over the country average.
Where do Opel fans live in United States?
Opel fans in United States are most concentrated in California (reach 138,757), Texas (reach 93,993), and Florida (reach 89,560). These three regions account for the largest share of the active audience.
What other brands do Opel fans also like?
Beyond Opel itself, the audience over-indexes on Spare part (132.99×), Machining (20×), Iveco (101.79×), and President (48.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Opel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.