Rascasse Audience Intelligence

Opel Target Market in United States

A data profile of the people who buy, follow and care about Opel in United States — modelled from more than twelve digital signal sources. Opel has an estimated audience of 719,490 people in United States.

#44among Car manufacturer in United States#3027among Brand in United States#872in Cars & Mobility

The average Opel fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Spare part, Machining, with strongest over-indexing on Google Maps (12.83× the country average).

Demographically, the Opel audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Opel fan in United States is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel profile in United States.

Audience size
719K
in United States
Gender
20.2%♀
79.8% male
Age
37.9
average years
Country rank
#29393
Brand in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Opel

20.2% are female, 79.8% are male, average age 37.9.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Opel audience in United States
MetricValue
Female20.2%
Male79.8%
Average age37.9
Estimated audience size719,490
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Opel audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Opel audience comes from United States.

Worldwide audience distribution share by country for Opel
CountryShare
Germany13.4%
Italy12.2%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel audience in United States is strongest.

Fig. 05

Top regions by affinity

Opel customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.32×
02Washington~30K1.22×
03Michigan~30K1.21×
04Massachusetts~30K1.18×
05Pennsylvania~40K1.16×
06Oregon~10K1.15×
07New York~70K1.13×
08New Jersey~30K1.13×
09Illinois~40K1.12×
10Virginia~30K1.10×
11California~100K1.09×
12Tennessee~20K1.08×
13Connecticut~10K1.08×
14New Mexico~6K1.08×
15Florida~80K1.07×
16Kansas~9K1.04×
17New Hampshire~5K1.04×
18Maine~4K1.04×
19Maryland~20K1.03×
20Colorado~20K1.02×
21Utah~10K1.01×
22Wisconsin~20K1.00×
23Ohio~30K0.99×
24Rhode Island~4K0.99×
25Vermont~2K0.99×
26Georgia~30K0.98×
27North Carolina~30K0.97×
28Missouri~20K0.97×
29Minnesota~20K0.97×
30Kentucky~10K0.97×
31Idaho~5K0.97×
32Indiana~20K0.96×
33South Carolina~20K0.96×
34Louisiana~10K0.96×
35Texas~90K0.95×
36Arizona~20K0.95×
37Alaska~2K0.95×
38Nebraska~5K0.94×
39North Dakota~2K0.94×
40Oklahoma~10K0.93×
41Montana~3K0.93×
42South Dakota~2K0.93×
43Delaware~3K0.92×
44Nevada~10K0.91×
45West Virginia~5K0.91×
46Hawaii~4K0.91×
47Iowa~8K0.90×
48Arkansas~8K0.89×
49Alabama~10K0.87×
50Mississippi~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Opel, United States
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel audience
#·InterestCategoryAffinity×
01Spare partCars & Mobility132.99×
02IvecoCars & Mobility101.79×
03BMW i3Cars & Mobility61.36×
04PresidentPolitics & Society48.15×
05Sleep TheoryMusic & Radio48.15×
06HoldenCars & Mobility46.09×
07Tesla Model YCars & Mobility22.58×
08Max VerstappenSports22.23×
09MachiningBusiness & Career20.00×
10Light truckCars & Mobility20.00×
11Carp fishingSports20.00×
12PrimeBrand20.00×
13TrueCarCars & Mobility20.00×
14KabulTravel & Leisure20.00×
15Semi-trailerCars & Mobility18.26×
16Truck classificationTopic16.07×
17Google MapsInternet & Social Media12.83×
18Dick CheneyPolitics & Society12.68×
19Fishing reelSports10.88×
20AutoZoneCars & Mobility5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.91×
Career OrientationPOWER1.56×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
CreativityOPEN0.67×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Opel's target market in United States?

Opel's target market in United States covers an estimated 719,490 people, concentrated in California and Texas.

02

What is the gender split and age of Opel customers?

20.2% of the Opel audience are female, 79.8% are male, with an average age of 37.9 years.

03

Which brands do Opel fans like most?

Opel fans show strongest brand affinity for Google Maps (12.83×), Spare part (132.99×), and Machining (20×) over the country average.

04

Where do Opel fans live in United States?

Opel fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Opel fans also like?

Beyond Opel itself, the audience over-indexes on Spare part (132.99×), Machining (20×), Iveco (101.79×), and President (48.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Opel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Opel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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