President Audience in United States

President has an estimated audience of 2,206,769 people in United States. 48.5% are female, 51.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Opel, Fox News Channel, Public administration, Google Drive, Las Vegas.

The average President fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Opel, Fox News Channel, Public administration, with strongest over-indexing on Opel (42.66× the country average). Demographically, the President audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of President fans

Demographic split for President audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.1
Estimated audience size2,206,769

Audience persona

The typical President fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Opel.

Top regions in United States

Top regions ranked by reach for President in United States
RegionReachAffinity
California265,0181.09×
Texas213,6861.13×
Florida157,0791.05×
New York123,0841×
Georgia82,8841.22×
Illinois81,3321.11×
Pennsylvania80,1891.08×
North Carolina74,7931.13×
Ohio70,1001.03×
Michigan62,4681.08×
Virginia57,7301.07×
New Jersey53,2420.95×
Indiana46,1701.15×
Tennessee45,2241.02×
Washington44,7451.01×
Arizona44,2760.98×
Massachusetts43,5811×
Maryland40,5151.07×
Missouri39,2241.1×
South Carolina34,1651.03×
Wisconsin33,5481.01×
Minnesota33,3511.05×
Alabama31,9831.04×
Colorado31,4010.9×
Kentucky29,9801.08×
Louisiana29,9741.05×
Oklahoma26,9411.1×
Oregon24,8880.98×
Nevada23,1131.08×
Connecticut20,9830.95×
Kansas18,4421.06×
Iowa18,0460.99×
Mississippi18,0380.99×
Arkansas17,7650.98×
Utah17,1210.87×
West Virginia11,9241.16×
Nebraska10,8450.98×
New Mexico10,5200.95×
Idaho9,7440.88×
Hawaii8,8950.94×
New Hampshire7,7850.9×
Maine7,3130.93×
Washington, District of Columbia6,1400.93×
Rhode Island6,1330.87×
Montana5,4000.88×
Delaware5,2610.86×
South Dakota4,5780.9×
North Dakota4,4440.98×
Alaska4,0300.85×
Vermont3,0990.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for President audience
BrandAffinityCategory
Opel42.66×Cars & Mobility
Fox News Channel1.66×Movies & TV
Public administration5.84×Business & Career
Google Drive2.24×Technology & Electronics
Las Vegas2.32×Travel & Leisure
World Bank12.31×Politics & Society
FC Bayern Munich3.08×Sports
Drudge Report3.22×Sports
The UPS Store2×Shopping
Dollar General1.66×Shopping
Real Madrid C.F.1.95×Sports
Sustainable energy2.71×Home & Garden
Livemusic2.05×Music & Radio
Dollar Tree1.55×Shopping
Web server3.25×Technology & Electronics
Dentistry1.88×Business & Career
La Liga3.28×Sports
Renewable energy2.06×Business & Career
Family Dollar2.05×Fashion & Accessoires
Immigration3.36×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by President audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Luxury OrientationPREMIUM1.57
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.44
Quality AwarenessPREMIUM1.4
SpiritualityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for President
CountryShare
United States14.5%
Brazil10.8%
Colombia3.5%

See President audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does President have in United States?

President has an estimated audience of 2,206,769 people in United States, concentrated in California and Texas.

What is the gender split and age of President fans?

48.5% of President fans are female, 51.5% are male, with an average age of 41.1 years.

Which brands do President fans like most?

President fans show strongest brand affinity for Opel (42.66×), Fox News Channel (1.66×), and Public administration (5.84×) over the country average.

Where do President fans live in United States?

President fans in United States are most concentrated in California (reach 265,018), Texas (reach 213,686), and Florida (reach 157,079). These three regions account for the largest share of the active audience.

What other brands do President fans also like?

Beyond President itself, the audience over-indexes on Fox News Channel (1.66×), Public administration (5.84×), Google Drive (2.24×), and Las Vegas (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.