President Audience in United States

President logo

President has an estimated audience of 2,206,769 people in United States. 48.5% are female, 51.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Urban Outfitters, MK, James Madison University, Panama.

The average President fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Urban Outfitters, MK, with strongest over-indexing on Nationality (3.85× the country average). Demographically, the President audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of President fans

Demographic split for President audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.1
Estimated audience size2,206,769

Audience persona

The typical President fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for President in United States
RegionReachAffinity
California265,0181.09×
Texas213,6861.13×
Florida157,0791.05×
New York123,0841×
Georgia82,8841.22×
Illinois81,3321.11×
Pennsylvania80,1891.08×
North Carolina74,7931.13×
Ohio70,1001.03×
Michigan62,4681.08×
Virginia57,7301.07×
New Jersey53,2420.95×
Indiana46,1701.15×
Tennessee45,2241.02×
Washington44,7451.01×
Arizona44,2760.98×
Massachusetts43,5811×
Maryland40,5151.07×
Missouri39,2241.1×
South Carolina34,1651.03×
Wisconsin33,5481.01×
Minnesota33,3511.05×
Alabama31,9831.04×
Colorado31,4010.9×
Kentucky29,9801.08×
Louisiana29,9741.05×
Oklahoma26,9411.1×
Oregon24,8880.98×
Nevada23,1131.08×
Connecticut20,9830.95×
Kansas18,4421.06×
Iowa18,0460.99×
Mississippi18,0380.99×
Arkansas17,7650.98×
Utah17,1210.87×
West Virginia11,9241.16×
Nebraska10,8450.98×
New Mexico10,5200.95×
Idaho9,7440.88×
Hawaii8,8950.94×
New Hampshire7,7850.9×
Maine7,3130.93×
Washington, District of Columbia6,1400.93×
Rhode Island6,1330.87×
Montana5,4000.88×
Delaware5,2610.86×
South Dakota4,5780.9×
North Dakota4,4440.98×
Alaska4,0300.85×
Vermont3,0990.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for President audience
BrandAffinityCategory
Nationality3.85×Politics & Society
Urban Outfitters1.68×Shopping
MK1.99×Music & Radio
James Madison University5.69×Business & Career
Panama1.5×Travel & Leisure
Buying and Selling Real Estate3.18×Home & Garden
Bully (2011 film)2.63×Movies & TV
Spinal muscular atrophy3.34×Health
Northrop Grumman2.13×Business & Career
Solo climbing1.95×Sports
19 Kids and Counting1.54×Movies & TV
Mackenzie Foy2.11×Fashion & Accessoires
Layne Staley1.7×Music & Radio
Enfamil1.78×Kids & Family
Penn & Teller2.13×Movies & TV
Stucco1.54×Home & Garden
Leverage (TV series)1.6×Movies & TV
Software widget3.6×Technology & Electronics
Isabela (province)3.28×
Final Fantasy VII (Famicom)3.34×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by President audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Luxury OrientationPREMIUM1.57
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.44
Quality AwarenessPREMIUM1.4
SpiritualityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for President
CountryShare
United States14.5%
Brazil10.8%
Colombia3.5%

See President audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does President have in United States?

President has an estimated audience of 2,206,769 people in United States, concentrated in California and Texas.

What is the gender split and age of President fans?

48.5% of President fans are female, 51.5% are male, with an average age of 41.1 years.

Which brands do President fans like most?

President fans show strongest brand affinity for Nationality (3.85×), Urban Outfitters (1.68×), and MK (1.99×) over the country average.

Where do President fans live in United States?

President fans in United States are most concentrated in California (reach 265,018), Texas (reach 213,686), and Florida (reach 157,079). These three regions account for the largest share of the active audience.

What other brands do President fans also like?

Beyond President itself, the audience over-indexes on Urban Outfitters (1.68×), MK (1.99×), James Madison University (5.69×), and Panama (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.