Rascasse Audience Intelligence

President Audience in United States

A data profile of the people who buy, follow and care about President in United States — modelled from more than twelve digital signal sources. President has an estimated audience of 2,206,769 people in United States.

#6004among Topic in United States#840in Politics & Society

The average President fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Opel, Public administration, Web server, with strongest over-indexing on Opel (48.15× the country average).

Demographically, the President audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical President fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Opel.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the President profile in United States.

Audience size
2.2M
in United States
Gender
48.5%♀
51.5% male
Age
41.1
average years
Country rank
#13164
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of President fans

48.5% are female, 51.5% are male, average age 41.1.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for President audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.1
Estimated audience size2,206,769
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the President audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

14.5%

of the worldwide President audience comes from United States.

Worldwide audience distribution share by country for President
CountryShare
United States14.5%
Brazil10.8%
Colombia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the President audience in United States is strongest.

Fig. 05

Top regions by affinity

President fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.19×
02Georgia~80K1.16×
03Oklahoma~30K1.16×
04Indiana~50K1.13×
05North Dakota~5K1.12×
06Missouri~40K1.11×
07Kentucky~30K1.10×
08Pennsylvania~80K1.09×
09Virginia~60K1.09×
10Alabama~30K1.09×
11Kansas~20K1.09×
12North Carolina~70K1.08×
13Minnesota~30K1.08×
14Texas~200K1.06×
15Mississippi~20K1.06×
16South Dakota~5K1.06×
17Nebraska~10K1.05×
18Illinois~80K1.04×
19Maryland~40K1.04×
20Louisiana~30K1.04×
21Arkansas~20K1.04×
22Ohio~70K1.03×
23Michigan~60K1.03×
24South Carolina~30K1.02×
25Tennessee~40K1.01×
26Nevada~20K1.00×
27Iowa~20K1.00×
28California~200K0.99×
29Wisconsin~30K0.99×
30New Mexico~10K0.99×
31Florida~100K0.98×
32Arizona~40K0.96×
33Massachusetts~40K0.96×
34Montana~6K0.96×
35Alaska~4K0.94×
36Washington~40K0.93×
37Oregon~20K0.93×
38Maine~7K0.93×
39New Jersey~50K0.92×
40Connecticut~20K0.92×
41Idaho~10K0.92×
42Washington, District of Columbia~6K0.92×
43New York~100K0.91×
44Delaware~6K0.91×
45New Hampshire~8K0.90×
46Hawaii~8K0.89×
47Rhode Island~6K0.89×
48Colorado~30K0.86×
49Utah~20K0.85×
50Vermont~3K0.84×
Fig. 06

Affinity by region

Affinity by region — President, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the President audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for President audience
#·InterestCategoryAffinity×
01OpelCars & Mobility48.15×
02World BankPolitics & Society8.88×
03Public administrationBusiness & Career5.79×
04Web serverTechnology & Electronics4.27×
05Civil servicePolitics & Society4.08×
06ImmigrationPolitics & Society3.29×
07Sustainable energyHome & Garden3.24×
08Drudge ReportSports3.14×
09MSNBCMovies & TV2.66×
10Renewable energyBusiness & Career2.50×
11New York PostNews2.31×
12Google DriveTechnology & Electronics2.00×
13PhilanthropyArts & Culture1.88×
14Las VegasTravel & Leisure1.84×
15The UPS StoreShopping1.83×
16InnovationBusiness & Career1.79×
17RadioTechnology & Electronics1.65×
18United Parcel ServiceBusiness & Career1.59×
19ActivismPolitics & Society1.59×
20GeneticsKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the President audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by President audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Career OrientationPOWER1.75×
Luxury OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by President audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
ExtroversionTHRILL0.66×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does President have in United States?

President has an estimated audience of 2,206,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of President fans?

48.5% of President fans are female, 51.5% are male, with an average age of 41.1 years.

03

Which brands do President fans like most?

President fans show strongest brand affinity for Opel (48.15×), Public administration (5.79×), and Web server (4.27×) over the country average.

04

Where do President fans live in United States?

President fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do President fans also like?

Beyond President itself, the audience over-indexes on Public administration (5.79×), Web server (4.27×), Google Drive (2×), and Sustainable energy (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See President audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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