Rascasse Audience Intelligence

World Bank Audience in United States

A data profile of the people who buy, follow and care about World Bank in United States — modelled from more than twelve digital signal sources. World Bank has an estimated audience of 1,557,667 people in United States.

#121among NGO / Political Party in United States#1071in Politics & Society

The average World Bank fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Virginia.

Top brand affinities include El Salvador national football team, Nayib Bukele, La Prensa Gráfica, with strongest over-indexing on El Salvador national football team (93.19× the country average).

Demographically, the World Bank audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Bank fan in United States is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for El Salvador national football team.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Bank profile in United States.

Audience size
1.6M
in United States
Gender
43.0%♀
57.0% male
Age
39.5
average years
Country rank
#17253
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Bank fans

43.0% are female, 57.0% are male, average age 39.5.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for World Bank audience in United States
MetricValue
Female43.0%
Male57.0%
Average age39.5
Estimated audience size1,557,667
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the World Bank audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

20.8%

of the worldwide World Bank audience comes from United States.

Worldwide audience distribution share by country for World Bank
CountryShare
United States20.8%
Mexico6.9%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

World Bank fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K16.05×
02Maryland~70K2.52×
03Virginia~90K2.27×
04New York~100K1.25×
05Wyoming~3K1.20×
06Kansas~10K1.13×
07Massachusetts~30K1.09×
08Vermont~2K0.91×
09Connecticut~10K0.89×
10Rhode Island~4K0.85×
11Georgia~40K0.84×
12Colorado~20K0.81×
13New Jersey~30K0.78×
14Washington~20K0.78×
15California~100K0.77×
16New Hampshire~5K0.76×
17Delaware~3K0.76×
18Alaska~2K0.76×
19Maine~4K0.73×
20South Dakota~3K0.73×
21Florida~80K0.72×
22Pennsylvania~40K0.72×
23North Carolina~30K0.72×
24Illinois~40K0.69×
25Montana~3K0.69×
26Indiana~20K0.68×
27Nebraska~5K0.68×
28West Virginia~5K0.68×
29Hawaii~4K0.68×
30Kentucky~10K0.67×
31Oregon~10K0.67×
32South Carolina~20K0.66×
33Mississippi~8K0.66×
34Idaho~5K0.64×
35Texas~80K0.63×
36Minnesota~10K0.63×
37Iowa~8K0.63×
38New Mexico~5K0.63×
39Michigan~20K0.62×
40Louisiana~10K0.62×
41Tennessee~20K0.60×
42Wisconsin~10K0.60×
43Utah~8K0.60×
44Arkansas~8K0.60×
45Missouri~10K0.59×
46Alabama~10K0.59×
47Ohio~30K0.58×
48Nevada~8K0.57×
49Arizona~20K0.56×
50Oklahoma~10K0.56×
Fig. 06

Affinity by region

Affinity by region — World Bank, United States
0.56×1.00×16.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Bank audience
#·InterestCategoryAffinity×
01elsalvador.comNews131.93×
02La Prensa GráficaNews128.82×
03El Diario de HoyNews120.47×
04Tigo El SalvadorBusiness & Career116.68×
05Farabundo Martí National Liberation FrontPolitics & Society111.06×
06San Miguel, El SalvadorTravel & Leisure96.84×
07Nayib BukelePolitics & Society95.56×
08El Salvador national football teamSports93.19×
09Digital journalismNews74.92×
10El Mundo Deportivo (newspaper)News39.87×
11Current affairs (news format)News31.87×
12Pollo CamperoFood & Beverages29.25×
13HondurasTravel & Leisure15.90×
14Broadcast engineeringBusiness & Career12.05×
15GuatemalaTravel & Leisure10.63×
16SpainTravel & Leisure6.98×
17Real Madrid C.F.Sports6.76×
18South AmericaTravel & Leisure6.40×
19FIFA World Cup 2026Sports5.33×
20FIFA World CupSports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Bank audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.84×
TraditionCONSERVATISM1.50×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Bank audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
IndividualismJOY0.57×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Bank have in United States?

World Bank has an estimated audience of 1,557,667 people in United States, concentrated in California and New York.

02

What is the gender split and age of World Bank fans?

43.0% of World Bank fans are female, 57.0% are male, with an average age of 39.5 years.

03

Which brands do World Bank fans like most?

World Bank fans show strongest brand affinity for El Salvador national football team (93.19×), Nayib Bukele (95.56×), and La Prensa Gráfica (128.82×) over the country average.

04

Where do World Bank fans live in United States?

World Bank fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Virginia (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do World Bank fans also like?

Beyond World Bank itself, the audience over-indexes on Nayib Bukele (95.56×), La Prensa Gráfica (128.82×), elsalvador.com (131.93×), and FIFA World Cup 2026 (5.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See World Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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