World Bank Audience in United States

World Bank logo

World Bank has an estimated audience of 1,544,462 people in United States. 43.0% are female, 57.0% are male, average age 39.5. Top regions: California, New York, Virginia. Top brand affinities: Nayib Bukele, El Salvador national football team, La Prensa Gráfica, elsalvador.com, Pollo Campero.

The average World Bank fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Nayib Bukele, El Salvador national football team, La Prensa Gráfica, with strongest over-indexing on Nayib Bukele (95.56× the country average). Demographically, the World Bank audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of World Bank fans

Demographic split for World Bank audience in United States
MetricValue
Female43.0%
Male57.0%
Average age39.5
Estimated audience size1,544,462

Audience persona

The typical World Bank fan in United States is more male, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Nayib Bukele.

Top regions in United States

Top regions ranked by reach for World Bank in United States
RegionReachAffinity
California126,0090.74×
New York104,9301.22×
Virginia100,9772.68×
Washington, District of Columbia87,18018.78×
Maryland77,6222.92×
Texas73,9670.56×
Florida60,3200.58×
Massachusetts37,2671.22×
Pennsylvania34,0920.66×
Illinois31,8030.62×
Georgia31,1640.65×
New Jersey29,6880.76×
North Carolina29,1160.63×
Washington24,7590.8×
Ohio23,9930.5×
Michigan23,3700.58×
Colorado17,0650.7×
Arizona15,7040.5×
Indiana15,2380.54×
Tennessee13,8060.45×
Connecticut12,6180.81×
Missouri12,0560.48×
Minnesota12,0560.54×
Oregon11,6850.66×
Wisconsin10,8720.47×
South Carolina9,9130.43×
Louisiana8,6990.44×
Alabama8,5890.4×
Kentucky8,1310.42×
Utah6,9930.51×
Oklahoma6,6330.39×
Nevada6,3710.43×
Iowa6,3210.5×
Kansas5,4380.45×
Arkansas4,9960.39×
Mississippi4,0690.32×
New Hampshire4,0430.66×
Rhode Island3,9340.8×
Hawaii3,6960.56×
Maine3,4510.62×
Nebraska3,4410.44×
Idaho3,0320.39×
New Mexico3,0290.39×
West Virginia2,5660.36×
Delaware2,3660.56×
Vermont2,0970.77×
Montana1,6420.38×
Alaska1,3180.4×
North Dakota1,1670.37×
South Dakota1,0370.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Bank audience
BrandAffinityCategory
Nayib Bukele95.56×Politics & Society
El Salvador national football team93.19×Sports
La Prensa Gráfica128.82×News
elsalvador.com131.93×News
Pollo Campero29.25×Food & Beverages
San Miguel, El Salvador96.84×Travel & Leisure
Digital journalism74.92×News
El Diario de Hoy120.47×News
Current affairs (news format)31.87×News
Guatemala10.63×Travel & Leisure
Honduras15.9×Travel & Leisure
Real Madrid C.F.6.76×Sports
South America6.4×Travel & Leisure
Broadcast engineering12.05×Business & Career
Tigo El Salvador116.68×Business & Career
Spain6.98×Travel & Leisure
El Mundo Deportivo (newspaper)39.87×News
Spanish language6.01×Politics & Society
Central America9.09×Travel & Leisure
Tegucigalpa23.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Bank audience
TraitClusterScore
SpiritualityBALANCE1.47
Urban LifestyleOPEN1.44
Risk AppetiteTHRILL1.38
Need for SecurityCONSERVATISM1.2
IndulgenceJOY1.18
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for World Bank
CountryShare
United States20.3%
Mexico6.4%
China5.3%

See World Bank audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does World Bank have in United States?

World Bank has an estimated audience of 1,544,462 people in United States, concentrated in California and New York.

What is the gender split and age of World Bank fans?

43.0% of World Bank fans are female, 57.0% are male, with an average age of 39.5 years.

Which brands do World Bank fans like most?

World Bank fans show strongest brand affinity for Nayib Bukele (95.56×), El Salvador national football team (93.19×), and La Prensa Gráfica (128.82×) over the country average.

Where do World Bank fans live in United States?

World Bank fans in United States are most concentrated in California (reach 126,009), New York (reach 104,930), and Virginia (reach 100,977). These three regions account for the largest share of the active audience.

What other brands do World Bank fans also like?

Beyond World Bank itself, the audience over-indexes on El Salvador national football team (93.19×), La Prensa Gráfica (128.82×), elsalvador.com (131.93×), and Pollo Campero (29.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.