San Miguel, El Salvador Audience in United States

San Miguel, El Salvador logo

San Miguel, El Salvador has an estimated audience of 416,309 people in United States. 46.8% are female, 53.2% are male, average age 38.6. Top regions: Texas, California, Virginia. Top brand affinities: Historic site, Kendra Scott, Nationality, Vocal harmony, Hipster.

The average San Miguel, El Salvador fan in United States is 38.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Virginia. Top brand affinities include Historic site, Kendra Scott, Nationality, with strongest over-indexing on Historic site (14.75× the country average). Demographically, the San Miguel, El Salvador audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of San Miguel, El Salvador fans

Demographic split for San Miguel, El Salvador audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.6
Estimated audience size416,309

Audience persona

The typical San Miguel, El Salvador fan in United States is balanced, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for San Miguel, El Salvador in United States
RegionReachAffinity
Texas96,0832.68×
California79,7721.74×
Virginia48,2884.76×
Maryland42,1155.88×
New York40,1371.73×
Florida25,4960.9×
North Carolina18,5011.48×
New Jersey13,0281.23×
Georgia11,8400.92×
Massachusetts9,9471.21×
Illinois6,8220.49×
Washington, District of Columbia6,5925.27×
Pennsylvania5,6430.4×
Tennessee5,4560.65×
Nevada4,5701.13×
Colorado4,5600.69×
Ohio4,3590.34×
Indiana3,9940.53×
Arkansas3,9041.14×
Arizona3,8420.45×
Washington3,8390.46×
South Carolina3,3670.54×
Minnesota3,1550.53×
Louisiana2,7430.51×
Connecticut2,6120.63×
Oregon2,1950.46×
Missouri2,1410.32×
Michigan2,1040.19×
Utah2,0600.55×
Oklahoma1,8680.4×
Kansas1,7110.52×
Alabama1,7020.29×
Kentucky1,6790.32×
Nebraska1,5570.75×
Wisconsin1,4390.23×
Iowa1,3540.39×
Mississippi1,2160.35×
Rhode Island9830.74×
Hawaii9530.53×
New Mexico9290.45×
West Virginia9260.48×
Alaska9241.04×
Idaho8550.41×
New Hampshire8270.5×
Montana8060.7×
South Dakota7950.83×
North Dakota7740.91×
Wyoming7491.21×
Maine7370.49×
Vermont7250.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Miguel, El Salvador audience
BrandAffinityCategory
Historic site14.75×Arts & Culture
Kendra Scott9.55×Fashion & Accessoires
Nationality6.59×Politics & Society
Vocal harmony9.14×Music & Radio
Hipster16.52×Politics & Society
Governor of Michigan11.48×Politics & Society
Lahaina, Hawaii27.22×Travel & Leisure
Minnesota2.54×Travel & Leisure
Emsworth88.69×Travel & Leisure
Fairy godmother9.69×Literature
Grinch4.4×Movies & TV
Hibachi7.99×Food & Beverages
Mathcore8.15×Music & Radio
Schenectady County, New York26.6×Travel & Leisure
Solitaire Journey31.18×Games
Goop4.53×Internet & Social Media
Personality4.94×Business & Career
Google Home5.18×Technology & Electronics
Harlow9.16×Travel & Leisure
TV Fanatic7.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Miguel, El Salvador audience
TraitClusterScore
Luxury OrientationPREMIUM3.5
Risk AppetiteTHRILL1.85
Social Media UsageJOY1.49
SpiritualityBALANCE1.41
Urban LifestyleOPEN1.18
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for San Miguel, El Salvador
CountryShare
El Salvador45.2%
United States27.1%
Mexico5.6%

See San Miguel, El Salvador audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does San Miguel, El Salvador have in United States?

San Miguel, El Salvador has an estimated audience of 416,309 people in United States, concentrated in Texas and California.

What is the gender split and age of San Miguel, El Salvador fans?

46.8% of San Miguel, El Salvador fans are female, 53.2% are male, with an average age of 38.6 years.

Which brands do San Miguel, El Salvador fans like most?

San Miguel, El Salvador fans show strongest brand affinity for Historic site (14.75×), Kendra Scott (9.55×), and Nationality (6.59×) over the country average.

Where do San Miguel, El Salvador fans live in United States?

San Miguel, El Salvador fans in United States are most concentrated in Texas (reach 96,083), California (reach 79,772), and Virginia (reach 48,288). These three regions account for the largest share of the active audience.

What other brands do San Miguel, El Salvador fans also like?

Beyond San Miguel, El Salvador itself, the audience over-indexes on Kendra Scott (9.55×), Nationality (6.59×), Vocal harmony (9.14×), and Hipster (16.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Miguel, El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.