Rascasse Audience Intelligence

San Miguel, El Salvador Audience in United States

A data profile of the people who buy, follow and care about San Miguel, El Salvador in United States — modelled from more than twelve digital signal sources. San Miguel, El Salvador has an estimated audience of 416,309 people in United States.

#4469among POI in United States#3339in Travel & Leisure

The average San Miguel, El Salvador fan in United States is 38.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Virginia.

Top brand affinities include World Bank, Volaris, Pollo Campero, with strongest over-indexing on World Bank (96.84× the country average).

Demographically, the San Miguel, El Salvador audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Miguel, El Salvador fan in United States is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for World Bank.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Miguel, El Salvador profile in United States.

Audience size
416K
in United States
Gender
46.8%♀
53.2% male
Age
38.6
average years
Country rank
#40712
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Miguel, El Salvador fans

46.8% are female, 53.2% are male, average age 38.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for San Miguel, El Salvador audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.6
Estimated audience size416,309
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the San Miguel, El Salvador audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

27.1%

of the worldwide San Miguel, El Salvador audience comes from United States.

Worldwide audience distribution share by country for San Miguel, El Salvador
CountryShare
El Salvador45.2%
United States27.1%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Miguel, El Salvador audience in United States is strongest.

Fig. 05

Top regions by affinity

San Miguel, El Salvador fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K5.08×
02Virginia~40K4.23×
03Washington, District of Columbia~4K3.40×
04Texas~90K2.56×
05New York~40K1.54×
06California~70K1.48×
07North Carolina~20K1.44×
08New Jersey~10K1.14×
09Massachusetts~9K1.08×
10Arkansas~4K1.08×
11Nevada~4K1.06×
12Georgia~10K1.05×
13Alaska<1K1.01×
14North Dakota<1K0.99×
15Vermont<1K0.99×
16South Dakota<1K0.98×
17West Virginia~2K0.97×
18Montana~1K0.96×
19Delaware~1K0.96×
20Rhode Island~1K0.95×
21Nebraska~2K0.94×
22Hawaii~2K0.94×
23New Hampshire~2K0.94×
24Maine~1K0.94×
25Idaho~2K0.93×
26New Mexico~2K0.93×
27Mississippi~3K0.92×
28Utah~3K0.91×
29Kansas~3K0.91×
30Florida~30K0.90×
31Iowa~3K0.90×
32Louisiana~5K0.89×
33Connecticut~4K0.89×
34Colorado~6K0.88×
35Oklahoma~4K0.88×
36Alabama~5K0.87×
37Kentucky~5K0.87×
38Tennessee~7K0.85×
39South Carolina~5K0.85×
40Oregon~4K0.85×
41Wisconsin~5K0.84×
42Missouri~6K0.83×
43Minnesota~5K0.83×
44Indiana~6K0.82×
45Michigan~8K0.78×
46Arizona~7K0.78×
47Washington~7K0.78×
48Ohio~9K0.73×
49Pennsylvania~10K0.71×
50Illinois~10K0.71×
Fig. 06

Affinity by region

Affinity by region — San Miguel, El Salvador, United States
0.71×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Miguel, El Salvador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Miguel, El Salvador audience
#·InterestCategoryAffinity×
01World BankPolitics & Society96.84×
02Celta de VigoSports59.08×
03Elvis CrespoMusic & Radio33.33×
04Pollo CamperoFood & Beverages29.29×
05VolarisTravel & Leisure28.75×
06FIFA Club World CupSports26.94×
07Lyric poetryLiterature21.77×
08Atlético MadridSports17.70×
09El PaísNews14.97×
10Prison BreakMovies & TV13.45×
11Colorado RockiesSports9.97×
12Ricky MartinMusic & Radio9.87×
13Web serverTechnology & Electronics9.53×
14Club AméricaSports9.12×
15San Diego PadresSports8.64×
16Paris Saint-GermainSports8.51×
17Milwaukee BrewersSports6.17×
18Las VegasTravel & Leisure6.04×
19Real Madrid C.F.Sports5.10×
20FC BarcelonaSports4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Miguel, El Salvador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Miguel, El Salvador audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.13×
Urban LifestyleOPEN1.73×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Miguel, El Salvador audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.62×
CreativityOPEN0.67×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Miguel, El Salvador have in United States?

San Miguel, El Salvador has an estimated audience of 416,309 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Miguel, El Salvador fans?

46.8% of San Miguel, El Salvador fans are female, 53.2% are male, with an average age of 38.6 years.

03

Which brands do San Miguel, El Salvador fans like most?

San Miguel, El Salvador fans show strongest brand affinity for World Bank (96.84×), Volaris (28.75×), and Pollo Campero (29.29×) over the country average.

04

Where do San Miguel, El Salvador fans live in United States?

San Miguel, El Salvador fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and Virginia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do San Miguel, El Salvador fans also like?

Beyond San Miguel, El Salvador itself, the audience over-indexes on Volaris (28.75×), Pollo Campero (29.29×), FIFA Club World Cup (26.94×), and Las Vegas (6.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See San Miguel, El Salvador audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Miguel, El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →