Ricky Martin Audience in United States

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Ricky Martin has an estimated audience of 5,161,621 people in United States. 52.2% are female, 47.8% are male, average age 32.5. Top regions: California, Florida, Texas. Top brand affinities: Pedro Pascal, Rosie O'Donnell, Matt Bomer, Enrique Iglesias, Jim Parsons.

The average Ricky Martin fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pedro Pascal, Rosie O'Donnell, Matt Bomer, with strongest over-indexing on Pedro Pascal (11.16× the country average). Demographically, the Ricky Martin audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Ricky Martin fans

Demographic split for Ricky Martin audience in United States
MetricValue
Female52.2%
Male47.8%
Average age32.5
Estimated audience size5,161,621

Audience persona

The typical Ricky Martin fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Ricky Martin in United States
RegionReachAffinity
California830,1891.46×
Florida587,0781.68×
Texas549,1671.24×
New York388,9421.35×
Illinois202,6171.18×
Pennsylvania189,8961.09×
New Jersey184,3311.4×
Georgia162,7541.02×
North Carolina162,0911.04×
Ohio145,5450.92×
Arizona143,9291.37×
Virginia136,8261.09×
Massachusetts122,9701.21×
Michigan118,9050.88×
Washington117,1301.13×
Tennessee97,8600.95×
Colorado89,9601.11×
Maryland85,9550.97×
Indiana81,4920.86×
Alabama78,1211.08×
Missouri74,1750.89×
South Carolina71,3760.92×
Wisconsin67,7040.87×
Minnesota67,0170.91×
Nevada66,3211.33×
Connecticut65,1811.26×
Oregon64,6881.09×
Louisiana57,3550.86×
Kentucky54,1260.84×
Oklahoma50,1810.88×
Utah44,7770.97×
Arkansas35,9690.85×
Kansas35,8040.88×
Iowa33,4670.79×
Mississippi30,0850.71×
New Mexico27,2001.05×
Idaho22,9660.89×
Hawaii21,2070.96×
Nebraska20,6810.8×
New Hampshire19,7260.97×
Washington, District of Columbia19,2771.24×
Rhode Island18,3621.12×
West Virginia17,5080.73×
Maine16,8220.91×
Delaware12,1200.85×
Montana11,1920.78×
Alaska9,2320.84×
South Dakota8,3420.7×
Vermont7,1620.79×
North Dakota7,1520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ricky Martin audience
BrandAffinityCategory
Pedro Pascal11.16×Movies & TV
Rosie O'Donnell20.36×Movies & TV
Matt Bomer19.24×Movies & TV
Enrique Iglesias20.56×Music & Radio
Jim Parsons15.48×Movies & TV
Antonio Banderas14.39×Movies & TV
Julio Iglesias21.01×Music & Radio
Video2.51×Movies & TV
Ezra Miller15.81×Movies & TV
Ian McKellen14.2×Movies & TV
Grace Jones16.57×Music & Radio
Lily Tomlin16.34×Movies & TV
Uruguay5.78×Travel & Leisure
Marc Anthony12.71×Music & Radio
Quinceañera (telenovela)5.57×Movies & TV
Argentina4.25×Travel & Leisure
Food1.65×Food & Beverages
Real Madrid C.F.3.35×Sports
Cruz Azul8.72×Sports
Shakira7.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ricky Martin audience
TraitClusterScore
ExtroversionTHRILL1.37
IndulgenceJOY1.21
MindfulnessBALANCE1.18
LGBTQ+ IdentityOPEN1.17
TraditionCONSERVATISM1.12
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Ricky Martin
CountryShare
United States35.3%
Mexico8.0%
Spain5.4%

See Ricky Martin audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Ricky Martin have in United States?

Ricky Martin has an estimated audience of 5,161,621 people in United States, concentrated in California and Florida.

What is the gender split and age of Ricky Martin fans?

52.2% of Ricky Martin fans are female, 47.8% are male, with an average age of 32.5 years.

Which brands do Ricky Martin fans like most?

Ricky Martin fans show strongest brand affinity for Pedro Pascal (11.16×), Rosie O'Donnell (20.36×), and Matt Bomer (19.24×) over the country average.

Where do Ricky Martin fans live in United States?

Ricky Martin fans in United States are most concentrated in California (reach 830,189), Florida (reach 587,078), and Texas (reach 549,167). These three regions account for the largest share of the active audience.

What other brands do Ricky Martin fans also like?

Beyond Ricky Martin itself, the audience over-indexes on Rosie O'Donnell (20.36×), Matt Bomer (19.24×), Enrique Iglesias (20.56×), and Jim Parsons (15.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ricky Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.