Rascasse Audience Intelligence

Video Audience in United States

A data profile of the people who buy, follow and care about Video in United States — modelled from more than twelve digital signal sources. Video has an estimated audience of 92,250,699 people in United States.

#47among Lifestyle cluster in United States#76among Topic in United States#8in Movies & TV

The average Video fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Superman, Innovation, with strongest over-indexing on FIFA World Cup (2.4× the country average).

Demographically, the Video audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video fan in United States is balanced, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video profile in United States.

Audience size
92.3M
in United States
Gender
49.0%♀
51.0% male
Age
40.7
average years
Country rank
#96
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video fans

49.0% are female, 51.0% are male, average age 40.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Video audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.7
Estimated audience size92,250,699
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Video audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Video audience comes from United States.

Worldwide audience distribution share by country for Video
CountryShare
United States16.2%
India6.4%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video audience in United States is strongest.

Fig. 05

Top regions by affinity

Video fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2.5M1.98×
02Mississippi~1M1.56×
03Texas~12M1.48×
04Arkansas~1M1.48×
05Alabama~1.5M1.34×
06Florida~8M1.31×
07North Carolina~3.5M1.29×
08Kentucky~1.5M1.28×
09Tennessee~2.5M1.27×
10Georgia~3.5M1.22×
11Indiana~2M1.19×
12California~12M1.17×
13Virginia~2.5M1.17×
14Kansas~800K1.16×
15Oklahoma~1M1.14×
16Nebraska~500K1.10×
17South Carolina~1.5M1.06×
18Missouri~1.5M1.04×
19Nevada~900K1.04×
20Utah~900K1.04×
21Idaho~500K1.04×
22New York~5M1.01×
23South Dakota~200K1.00×
24New Jersey~2.5M0.99×
25New Mexico~500K0.98×
26Arizona~2M0.97×
27Illinois~3M0.96×
28Montana~200K0.93×
29Maryland~1.5M0.91×
30West Virginia~400K0.89×
31North Dakota~200K0.89×
32Wyoming~100K0.89×
33Washington~1.5M0.86×
34Washington, District of Columbia~200K0.86×
35Oregon~900K0.85×
36Connecticut~800K0.85×
37Ohio~2.5M0.84×
38Colorado~1M0.83×
39Iowa~600K0.83×
40Pennsylvania~2.5M0.81×
41Michigan~2M0.79×
42Wisconsin~1M0.79×
43Delaware~200K0.79×
44Massachusetts~1.5M0.78×
45Rhode Island~200K0.77×
46Minnesota~1M0.72×
47Hawaii~300K0.68×
48Alaska~100K0.68×
49Maine~200K0.64×
50New Hampshire~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Video, United States
0.62×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video audience
#·InterestCategoryAffinity×
01Premier LeagueSports2.62×
02La LigaSports2.62×
03Hello KittyKids & Family2.62×
04UniqloShopping2.43×
05FIFA World CupSports2.40×
06InnovationBusiness & Career2.37×
07Western UnionBusiness & Career2.06×
08LinkedInInternet & Social Media1.98×
09LegoKids & Family1.94×
10CrowdfundingBusiness & Career1.94×
11Virtual realityTechnology & Electronics1.82×
12Real propertyHome & Garden1.79×
13WhatsAppInternet & Social Media1.77×
14Diaper bagKids & Family1.77×
15Facebook MessengerInternet & Social Media1.60×
16Spanish languagePolitics & Society1.59×
17DentistryBusiness & Career1.58×
18Made in USABusiness & Career1.56×
19FandomLiterature1.54×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
Social Media UsageJOY1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Luxury OrientationPREMIUM0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video have in United States?

Video has an estimated audience of 92,250,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video fans?

49.0% of Video fans are female, 51.0% are male, with an average age of 40.7 years.

03

Which brands do Video fans like most?

Video fans show strongest brand affinity for FIFA World Cup (2.4×), Superman (1.53×), and Innovation (2.37×) over the country average.

04

Where do Video fans live in United States?

Video fans in United States are most concentrated in California (reach ~12M), Texas (reach ~12M), and Florida (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do Video fans also like?

Beyond Video itself, the audience over-indexes on Superman (1.53×), Innovation (2.37×), Premier League (2.62×), and Real property (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Video audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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