Video Audience in United States

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Video has an estimated audience of 92,250,699 people in United States. 49.0% are female, 51.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Combat sport, Israel, Bank account, Kendra Scott, Nebraska Cornhuskers football.

The average Video fan in United States is 40.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Combat sport, Israel, Bank account, with strongest over-indexing on Combat sport (1.83× the country average). Demographically, the Video audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

Demographics of Video fans

Demographic split for Video audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.7
Estimated audience size92,250,699

Audience persona

The typical Video fan in United States is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Video in United States
RegionReachAffinity
Texas13,793,1951.74×
California11,892,8541.17×
Florida8,282,0381.33×
New York5,337,0521.04×
North Carolina4,104,8711.48×
Georgia3,319,7151.17×
Illinois3,216,1101.05×
Virginia3,029,6651.35×
New Jersey2,590,0181.1×
Pennsylvania2,536,4420.82×
Ohio2,297,4260.81×
Tennessee2,214,0141.2×
Arizona1,970,7471.05×
Michigan1,967,4760.82×
Indiana1,964,6191.17×
Louisiana1,910,6901.61×
Washington1,817,0930.98×
Alabama1,613,3941.25×
South Carolina1,573,2981.13×
Maryland1,523,3760.96×
Massachusetts1,512,2650.83×
Kentucky1,431,2051.24×
Missouri1,380,1820.93×
Oklahoma1,303,7051.27×
Colorado1,272,8620.88×
Mississippi1,238,5271.63×
Arkansas1,155,8071.52×
Wisconsin1,053,9980.76×
Nevada1,010,7721.13×
Oregon978,8830.93×
Minnesota970,9940.73×
Utah918,7241.11×
Kansas844,2281.16×
Connecticut780,2540.84×
Iowa614,8500.81×
Nebraska503,3021.09×
New Mexico456,4410.99×
Idaho417,9560.9×
West Virginia334,1760.78×
Hawaii279,2760.7×
Washington, District of Columbia278,6911.01×
Rhode Island209,4390.71×
New Hampshire209,1680.58×
Montana203,4960.8×
Maine198,1250.6×
Delaware192,1550.75×
South Dakota159,5790.75×
North Dakota117,6360.62×
Alaska107,0650.54×
Wyoming96,7490.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video audience
BrandAffinityCategory
Combat sport1.83×Sports
Israel2.37×Travel & Leisure
Bank account2.62×Business & Career
Kendra Scott1.75×Fashion & Accessoires
Nebraska Cornhuskers football1.79×Sports
Jesse Plemons1.71×Movies & TV
Cam Ward1.81×Sports
Jeep Wagoneer2.63×Cars & Mobility
Home staging1.91×Home & Garden
Kento Yamazaki3.88×Movies & TV
Jeep Grand Cherokee (WJ)2.16×Cars & Mobility
Acoustic music1.56×Music & Radio
Hocus Pocus1.59×Movies & TV
Notre Dame Fighting Irish football1.6×Sports
Keeper (password manager)1.97×Technology & Electronics
Holt Renfrew4.15×Shopping
Glossier1.62×Beauty & Wellness
Biblical inspiration2.62×Politics & Society
Charlamagne Tha God2.76×Movies & TV
Ellen Burstyn2.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video audience
TraitClusterScore
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.23
Social Media UsageJOY1.14
Risk AppetiteTHRILL1.14
SustainabilityBALANCE1.09
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Video
CountryShare
United States16.3%
India6.4%
Italy4.7%

See Video audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Video have in United States?

Video has an estimated audience of 92,250,699 people in United States, concentrated in Texas and California.

What is the gender split and age of Video fans?

49.0% of Video fans are female, 51.0% are male, with an average age of 40.7 years.

Which brands do Video fans like most?

Video fans show strongest brand affinity for Combat sport (1.83×), Israel (2.37×), and Bank account (2.62×) over the country average.

Where do Video fans live in United States?

Video fans in United States are most concentrated in Texas (reach 13,793,195), California (reach 11,892,854), and Florida (reach 8,282,038). These three regions account for the largest share of the active audience.

What other brands do Video fans also like?

Beyond Video itself, the audience over-indexes on Israel (2.37×), Bank account (2.62×), Kendra Scott (1.75×), and Nebraska Cornhuskers football (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.