Video Audience in Brazil
Video has an estimated audience of 25,656,574 people in Brazil. 51.7% are female, 48.3% are male, average age 41.8. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.14× the country average). Demographically, the Video audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.8 |
| Estimated audience size | 25,656,574 |
Audience persona
The typical Video fan in Brazil is balanced, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.14× | Sports |
| Sport Club Corinthians Paulista | 2.33× | Sports |
| São Paulo FC | 2.29× | Sports |
| Harry Potter | 2.13× | Movies & TV |
| Neymar | 2.53× | Sports |
| Cruzeiro Esporte Clube | 1.87× | Sports |
| Real Madrid C.F. | 1.69× | Sports |
| UEFA Champions League | 2.65× | Sports |
| Santos FC | 1.63× | Sports |
| TikTok | 2.5× | Internet & Social Media |
| Sport Club Internacional | 2.01× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
| Nature | 1.81× | Home & Garden |
| AliExpress | 2.46× | Shopping |
| Vivo (telecommunications) | 2.67× | Technology & Electronics |
| SUVs | 2.46× | Cars & Mobility |
| Sephora | 2.84× | Shopping |
| Honda | 2.43× | Cars & Mobility |
| Fast food | 2.07× | Food & Beverages |
| CR Flamengo | 2.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.1 |
| Mindfulness | BALANCE | 2.07 |
| Family Orientation | CONSERVATISM | 1.9 |
| Creativity | OPEN | 1.88 |
| Risk Appetite | THRILL | 1.66 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.