A data profile of the people who buy, follow and care about Video in Brazil — modelled from more than twelve digital signal sources. Video has an estimated audience of 25,656,574 people in Brazil.
Video has an estimated audience of 25,656,574 people in Brazil. 51.7% are female, 48.3% are male, average age 41.8. Top brand affinities: Wikipedia, Bad Bunny, Forró, Spanish language, Steam.
Top brand affinities include Wikipedia, Bad Bunny, Forró, with strongest over-indexing on Wikipedia (2.28× the country average).
Demographically, the Video audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Video fan in Brazil is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Video profile in Brazil.
51.7% are female, 48.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.8 |
| Estimated audience size | 25,656,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Video audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.43× | ||
| 02 | Henry Cavill | Movies & TV | 2.43× | ||
| 03 | Keanu Reeves | Movies & TV | 2.43× | ||
| 04 | Nintendo Switch | Games | 2.43× | ||
| 05 | Crystal Palace F.C. | Sports | 2.43× | ||
| 06 | Chris Pratt | Movies & TV | 2.43× | ||
| 07 | WWE | Sports | 2.41× | ||
| 08 | Jessica Alba | Movies & TV | 2.39× | ||
| 09 | Wikipedia | Internet & Social Media | 2.28× | ||
| 10 | Liam Neeson | Movies & TV | 2.15× | ||
| 11 | Gal Gadot | Fashion & Accessoires | 2.04× | ||
| 12 | Al Pacino | Movies & TV | 2.01× | ||
| 13 | AC/DC | Music & Radio | 1.94× | ||
| 14 | Marie Curie | Business & Career | 1.91× | ||
| 15 | Spanish language | Politics & Society | 1.89× | ||
| 16 | Steam | Games | 1.69× | ||
| 17 | Arnold Schwarzenegger | Movies & TV | 1.68× | ||
| 18 | Forró | Music & Radio | 1.53× | ||
| 19 | Golden State Warriors | Sports | 1.53× | ||
| 20 | Masonry | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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