A data profile of the people who buy, follow and care about Golden State Warriors in Brazil — modelled from more than twelve digital signal sources. Golden State Warriors has an estimated audience of 4,810,944 people in Brazil.
The average Golden State Warriors fan in Brazil is 34.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include NBA playoffs, Boston Celtics, Seleção Brasileira, with strongest over-indexing on NBA playoffs (8.98× the country average).
Demographically, the Golden State Warriors audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Golden State Warriors fan in Brazil is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for NBA playoffs.
The key figures that characterise the Golden State Warriors profile in Brazil.
42.4% are female, 57.6% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.3 |
| Estimated audience size | 4,810,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Golden State Warriors audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 38.0% |
| China | 7.2% |
| Philippines | 6.1% |
Where the Golden State Warriors audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 1.57× | |
| 02 | Amapá | ~30K | 1.43× | |
| 03 | Amazonas | ~100K | 1.39× | |
| 04 | São Paulo | ~2M | 1.22× | |
| 05 | Espírito Santo | ~100K | 1.22× | |
| 06 | Roraima | ~20K | 1.15× | |
| 07 | Rondônia | ~50K | 1.13× | |
| 08 | Acre | ~20K | 1.13× | |
| 09 | Federal District | ~100K | 1.09× | |
| 10 | Rio Grande do Sul | ~400K | 1.08× | |
| 11 | Minas Gerais | ~600K | 1.06× | |
| 12 | Mato Grosso do Sul | ~90K | 1.05× | |
| 13 | Pará | ~200K | 1.01× | |
| 14 | Maranhão | ~100K | 0.95× | |
| 15 | Santa Catarina | ~200K | 0.88× | |
| 16 | Paraná | ~300K | 0.87× | |
| 17 | Pernambuco | ~200K | 0.87× | |
| 18 | Piauí | ~70K | 0.85× | |
| 19 | Bahia | ~300K | 0.84× | |
| 20 | Mato Grosso | ~90K | 0.83× | |
| 21 | Rio Grande do Norte | ~80K | 0.83× | |
| 22 | Paraíba | ~100K | 0.82× | |
| 23 | Goiás | ~200K | 0.80× | |
| 24 | Alagoas | ~60K | 0.75× | |
| 25 | Sergipe | ~50K | 0.75× | |
| 26 | Tocantins | ~30K | 0.73× | |
| 27 | Ceará | ~200K | 0.70× |
The strongest cross-interests of the Golden State Warriors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giannis Antetokounmpo | Sports | 9.32× | ||
| 02 | NBA playoffs | Sports | 8.98× | ||
| 03 | Amazon Fire TV | Movies & TV | 7.88× | ||
| 04 | Boston Celtics | Sports | 7.65× | ||
| 05 | SportsCenter | Sports | 7.38× | ||
| 06 | Milwaukee Bucks | Sports | 7.08× | ||
| 07 | Winona Ryder | Movies & TV | 6.67× | ||
| 08 | San Antonio Spurs | Sports | 6.53× | ||
| 09 | Chicago Bulls | Sports | 6.27× | ||
| 10 | NBA Finals | Sports | 5.82× | ||
| 11 | Los Angeles Lakers | Sports | 5.78× | ||
| 12 | LeBron James | Sports | 5.47× | ||
| 13 | Oklahoma City Thunder | Sports | 5.43× | ||
| 14 | Memphis Depay | Sports | 3.17× | ||
| 15 | Sofascore | Sports | 2.67× | ||
| 16 | Endrick | Sports | 2.64× | ||
| 17 | Batman | Movies & TV | 2.41× | ||
| 18 | Seleção Brasileira | Sports | 1.79× | ||
| 19 | Superman | Movies & TV | 1.78× | ||
| 20 | Betano | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Social Media Usage | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.79× |
Golden State Warriors has an estimated audience of 4,810,944 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
42.4% of Golden State Warriors fans are female, 57.6% are male, with an average age of 34.3 years.
Golden State Warriors fans show strongest brand affinity for NBA playoffs (8.98×), Boston Celtics (7.65×), and Seleção Brasileira (1.79×) over the country average.
Golden State Warriors fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Golden State Warriors itself, the audience over-indexes on Boston Celtics (7.65×), Seleção Brasileira (1.79×), Los Angeles Lakers (5.78×), and Chicago Bulls (6.27×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Golden State Warriors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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