Uruguay Audience in United States

Uruguay has an estimated audience of 14,322,814 people in United States. 57.3% are female, 42.7% are male, average age 41.6. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, Capital One, CarGurus.

The average Uruguay fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (19.34× the country average). Demographically, the Uruguay audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Uruguay fans

Demographic split for Uruguay audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.6
Estimated audience size14,322,814

Audience persona

The typical Uruguay fan in United States is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Uruguay in United States
RegionReachAffinity
California2,010,1481.28×
Florida1,631,2901.68×
Texas1,547,8451.26×
New York1,174,5001.47×
New Jersey601,6121.65×
Georgia558,9731.27×
Illinois523,7011.1×
North Carolina517,8651.2×
Virginia454,2111.3×
Pennsylvania427,2200.89×
Massachusetts371,4641.32×
Ohio358,4580.81×
Washington348,0891.21×
Arizona325,6171.11×
Maryland309,7381.26×
Michigan298,4600.8×
Colorado285,4491.26×
Tennessee267,3680.93×
South Carolina210,7850.98×
Missouri205,7760.89×
Indiana203,5980.78×
Oregon194,2861.18×
Minnesota182,8080.89×
Connecticut172,3681.2×
Nevada168,0991.21×
Wisconsin167,1590.78×
Utah164,4591.28×
Kentucky149,9460.84×
Alabama145,1410.73×
Louisiana142,1260.77×
Oklahoma131,4620.83×
Kansas103,3100.92×
Iowa92,9090.79×
Arkansas90,0990.76×
New Mexico68,2800.95×
Washington, District of Columbia67,2301.56×
Idaho65,1900.91×
Mississippi64,4830.55×
Nebraska60,4210.84×
New Hampshire51,7270.92×
Hawaii50,4070.82×
Maine44,9270.88×
Rhode Island43,4760.95×
West Virginia38,6920.58×
Delaware32,7260.83×
Montana32,4890.82×
Alaska29,2780.96×
Vermont23,8120.95×
South Dakota20,2970.61×
North Dakota16,6560.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uruguay audience
BrandAffinityCategory
Google Maps19.34×Internet & Social Media
Cillian Murphy43.59×Movies & TV
Indeed.com12.82×Business & Career
Capital One12.3×Business & Career
CarGurus15.36×Cars & Mobility
Enterprise Rent-A-Car12.74×Cars & Mobility
Dakota Johnson18.78×Movies & TV
Circle K13.27×Shopping
Armie Hammer37.44×Movies & TV
Apple Store13.9×Shopping
Billy Bob Thornton13.33×Movies & TV
Khan Academy12.69×Business & Career
Jeff Bezos16.72×Business & Career
DeviantArt10.48×Internet & Social Media
ICloud13.54×Technology & Electronics
Sarah Jessica Parker19.19×Movies & TV
Javier Bardem19.55×Movies & TV
Jared Leto16.36×Movies & TV
Jane the Virgin24.69×Movies & TV
MoneyGram18.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uruguay audience
TraitClusterScore
SpiritualityBALANCE1.53
PatriotismCONSERVATISM1.43
Need for SecurityCONSERVATISM1.27
MindfulnessBALANCE1.26
ExtroversionTHRILL1.21
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Uruguay
CountryShare
United States23.4%
Brazil10.1%
Mexico6.0%

See Uruguay audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Uruguay have in United States?

Uruguay has an estimated audience of 14,322,814 people in United States, concentrated in California and Florida.

What is the gender split and age of Uruguay fans?

57.3% of Uruguay fans are female, 42.7% are male, with an average age of 41.6 years.

Which brands do Uruguay fans like most?

Uruguay fans show strongest brand affinity for Google Maps (19.34×), Cillian Murphy (43.59×), and Indeed.com (12.82×) over the country average.

Where do Uruguay fans live in United States?

Uruguay fans in United States are most concentrated in California (reach 2,010,148), Florida (reach 1,631,290), and Texas (reach 1,547,845). These three regions account for the largest share of the active audience.

What other brands do Uruguay fans also like?

Beyond Uruguay itself, the audience over-indexes on Cillian Murphy (43.59×), Indeed.com (12.82×), Capital One (12.3×), and CarGurus (15.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.