Rascasse Audience Intelligence

Uruguay Audience in United States

A data profile of the people who buy, follow and care about Uruguay in United States — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 14,322,814 people in United States.

#25among Country in United States#135among POI in United States#218in Travel & Leisure

The average Uruguay fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Pedro Pascal, La Liga, with strongest over-indexing on FIFA World Cup (3.39× the country average).

Demographically, the Uruguay audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uruguay fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uruguay profile in United States.

Audience size
14.3M
in United States
Gender
57.3%♀
42.7% male
Age
41.6
average years
Country rank
#2449
POI in United States
Fig. 01

Search interest · 12-month trend

+213%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uruguay fans

57.3% are female, 42.7% are male, average age 41.6.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Uruguay audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.6
Estimated audience size14,322,814
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Uruguay audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Uruguay audience comes from United States.

Worldwide audience distribution share by country for Uruguay
CountryShare
United States23.4%
Brazil10.1%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uruguay audience in United States is strongest.

Fig. 05

Top regions by affinity

Uruguay fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.55×
02New Jersey~600K1.51×
03Washington, District of Columbia~60K1.42×
04Massachusetts~400K1.34×
05New York~1M1.31×
06Texas~1.5M1.30×
07California~2M1.29×
08Utah~200K1.28×
09Georgia~500K1.24×
10Virginia~400K1.22×
11Colorado~300K1.21×
12Washington~300K1.19×
13Maryland~300K1.19×
14Connecticut~200K1.19×
15Oregon~200K1.17×
16North Carolina~500K1.14×
17Nevada~200K1.11×
18Arizona~300K1.10×
19Illinois~500K1.08×
20Rhode Island~50K1.06×
21Vermont~30K1.05×
22Alaska~30K1.03×
23South Carolina~200K1.01×
24New Mexico~70K0.98×
25New Hampshire~60K0.98×
26Idaho~70K0.97×
27Kansas~100K0.94×
28Maine~50K0.94×
29Pennsylvania~400K0.91×
30Delaware~40K0.90×
31Tennessee~300K0.89×
32Minnesota~200K0.89×
33Montana~40K0.89×
34Missouri~200K0.88×
35Nebraska~60K0.86×
36Hawaii~50K0.85×
37Oklahoma~100K0.84×
38Indiana~200K0.82×
39Wisconsin~200K0.81×
40Kentucky~100K0.81×
41Ohio~400K0.80×
42Louisiana~100K0.80×
43Michigan~300K0.79×
44Iowa~90K0.77×
45Arkansas~90K0.76×
46Alabama~100K0.73×
47South Dakota~20K0.73×
48North Dakota~20K0.67×
49West Virginia~40K0.65×
50Mississippi~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Uruguay, United States
0.61×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uruguay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uruguay audience
#·InterestCategoryAffinity×
01Alianza LimaSports23.62×
02Copa LibertadoresSports16.24×
03Benny BlancoMusic & Radio8.68×
04VolarisTravel & Leisure8.48×
05Cruz AzulSports8.46×
06MariachiMusic & Radio7.25×
07La LigaSports7.08×
08CumbiaMusic & Radio7.07×
09Pedro PascalMovies & TV6.68×
10Web serverTechnology & Electronics6.43×
11Liga MXSports5.27×
12WhatsAppInternet & Social Media3.85×
13FIFA World CupSports3.39×
14Solar energyHome & Garden3.01×
15MexicoTravel & Leisure2.95×
16Facebook MessengerInternet & Social Media2.56×
17Google MapsInternet & Social Media2.15×
18T-MobileTechnology & Electronics2.06×
19NatureHome & Garden1.67×
20Mobile phonesTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uruguay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uruguay audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
SpiritualityBALANCE1.64×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uruguay audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uruguay have in United States?

Uruguay has an estimated audience of 14,322,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uruguay fans?

57.3% of Uruguay fans are female, 42.7% are male, with an average age of 41.6 years.

03

Which brands do Uruguay fans like most?

Uruguay fans show strongest brand affinity for FIFA World Cup (3.39×), Pedro Pascal (6.68×), and La Liga (7.08×) over the country average.

04

Where do Uruguay fans live in United States?

Uruguay fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Uruguay fans also like?

Beyond Uruguay itself, the audience over-indexes on Pedro Pascal (6.68×), La Liga (7.08×), Web server (6.43×), and WhatsApp (3.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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