Uruguay Audience in United States
Uruguay has an estimated audience of 14,322,814 people in United States. 57.3% are female, 42.7% are male, average age 41.6. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Historic site, Progressive rock, Kendra Scott, Governor of Michigan.
The average Uruguay fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Historic site, Progressive rock, with strongest over-indexing on Nationality (7.29× the country average). Demographically, the Uruguay audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Uruguay fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.6 |
| Estimated audience size | 14,322,814 |
Audience persona
The typical Uruguay fan in United States is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,010,148 | 1.28× |
| Florida | 1,631,290 | 1.68× |
| Texas | 1,547,845 | 1.26× |
| New York | 1,174,500 | 1.47× |
| New Jersey | 601,612 | 1.65× |
| Georgia | 558,973 | 1.27× |
| Illinois | 523,701 | 1.1× |
| North Carolina | 517,865 | 1.2× |
| Virginia | 454,211 | 1.3× |
| Pennsylvania | 427,220 | 0.89× |
| Massachusetts | 371,464 | 1.32× |
| Ohio | 358,458 | 0.81× |
| Washington | 348,089 | 1.21× |
| Arizona | 325,617 | 1.11× |
| Maryland | 309,738 | 1.26× |
| Michigan | 298,460 | 0.8× |
| Colorado | 285,449 | 1.26× |
| Tennessee | 267,368 | 0.93× |
| South Carolina | 210,785 | 0.98× |
| Missouri | 205,776 | 0.89× |
| Indiana | 203,598 | 0.78× |
| Oregon | 194,286 | 1.18× |
| Minnesota | 182,808 | 0.89× |
| Connecticut | 172,368 | 1.2× |
| Nevada | 168,099 | 1.21× |
| Wisconsin | 167,159 | 0.78× |
| Utah | 164,459 | 1.28× |
| Kentucky | 149,946 | 0.84× |
| Alabama | 145,141 | 0.73× |
| Louisiana | 142,126 | 0.77× |
| Oklahoma | 131,462 | 0.83× |
| Kansas | 103,310 | 0.92× |
| Iowa | 92,909 | 0.79× |
| Arkansas | 90,099 | 0.76× |
| New Mexico | 68,280 | 0.95× |
| Washington, District of Columbia | 67,230 | 1.56× |
| Idaho | 65,190 | 0.91× |
| Mississippi | 64,483 | 0.55× |
| Nebraska | 60,421 | 0.84× |
| New Hampshire | 51,727 | 0.92× |
| Hawaii | 50,407 | 0.82× |
| Maine | 44,927 | 0.88× |
| Rhode Island | 43,476 | 0.95× |
| West Virginia | 38,692 | 0.58× |
| Delaware | 32,726 | 0.83× |
| Montana | 32,489 | 0.82× |
| Alaska | 29,278 | 0.96× |
| Vermont | 23,812 | 0.95× |
| South Dakota | 20,297 | 0.61× |
| North Dakota | 16,656 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 7.29× | Politics & Society |
| Historic site | 10.32× | Arts & Culture |
| Progressive rock | 4.89× | Music & Radio |
| Kendra Scott | 6.36× | Fashion & Accessoires |
| Governor of Michigan | 14.05× | Politics & Society |
| Google Home | 10.18× | Technology & Electronics |
| Hipster | 12.94× | Politics & Society |
| Grinch | 5.24× | Movies & TV |
| Schenectady County, New York | 34.6× | Travel & Leisure |
| Hibachi | 10.16× | Food & Beverages |
| Vocal harmony | 5.83× | Music & Radio |
| Panama | 4.65× | Travel & Leisure |
| Goop | 6.04× | Internet & Social Media |
| jordy nelson | 18.2× | Sports |
| Wok | 7.19× | Food & Beverages |
| Elsword | 17.65× | Games |
| Combat sport | 1.7× | Sports |
| Lahaina, Hawaii | 18.86× | Travel & Leisure |
| Hog Hunting | 3.12× | Sports |
| Cherish (group) | 9.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.27 |
| Mindfulness | BALANCE | 1.26 |
| Extroversion | THRILL | 1.21 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
See Uruguay audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Uruguay have in United States?
Uruguay has an estimated audience of 14,322,814 people in United States, concentrated in California and Florida.
What is the gender split and age of Uruguay fans?
57.3% of Uruguay fans are female, 42.7% are male, with an average age of 41.6 years.
Which brands do Uruguay fans like most?
Uruguay fans show strongest brand affinity for Nationality (7.29×), Historic site (10.32×), and Progressive rock (4.89×) over the country average.
Where do Uruguay fans live in United States?
Uruguay fans in United States are most concentrated in California (reach 2,010,148), Florida (reach 1,631,290), and Texas (reach 1,547,845). These three regions account for the largest share of the active audience.
What other brands do Uruguay fans also like?
Beyond Uruguay itself, the audience over-indexes on Historic site (10.32×), Progressive rock (4.89×), Kendra Scott (6.36×), and Governor of Michigan (14.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.