Uruguay Audience in Germany
A data profile of the people who buy, follow and care about Uruguay in Germany — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 432,572 people in Germany.
The average Uruguay fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Puerto Rico, Family, Nature, with strongest over-indexing on Puerto Rico (54.92× the country average).
Demographically, the Uruguay audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Uruguay fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Puerto Rico.
At a glance
The key figures that characterise the Uruguay profile in Germany.
Search interest · 12-month trend
Demographics of Uruguay fans
54.5% are female, 45.5% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.0 |
| Estimated audience size | 432,572 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Uruguay audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
Geography
Where the Uruguay audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.28× | |
| 02 | Hamburg | ~10K | 1.13× | |
| 03 | Hessen | ~40K | 1.12× | |
| 04 | Bayern | ~80K | 1.11× | |
| 05 | Baden-Württemberg | ~70K | 1.11× | |
| 06 | Bremen | ~4K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 08 | Niedersachsen | ~40K | 0.99× | |
| 09 | Schleswig-Holstein | ~20K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Brandenburg | ~10K | 0.93× | |
| 12 | Sachsen | ~20K | 0.91× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.86× | |
| 15 | Saarland | ~4K | 0.84× | |
| 16 | Sachsen-Anhalt | ~9K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Uruguay audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puerto Rico | Travel & Leisure | 54.92× | ||
| 02 | Bolivia | Travel & Leisure | 20.39× | ||
| 03 | Ricky Martin | Music & Radio | 9.49× | ||
| 04 | Linguistics | Business & Career | 9.01× | ||
| 05 | Belgium | Travel & Leisure | 8.70× | ||
| 06 | Nicholas Hoult | Movies & TV | 6.10× | ||
| 07 | Mexico | Travel & Leisure | 5.91× | ||
| 08 | Vuelta a España | Sports | 5.27× | ||
| 09 | Adventure park | Kids & Family | 5.24× | ||
| 10 | Las Vegas | Travel & Leisure | 4.95× | ||
| 11 | Spanish language | Politics & Society | 4.24× | ||
| 12 | Technology & Electronics | 4.08× | |||
| 13 | Nature | Home & Garden | 3.93× | ||
| 14 | Family | Kids & Family | 3.73× | ||
| 15 | Bookselling | Literature | 3.59× | ||
| 16 | Vacations | Travel & Leisure | 3.01× | ||
| 17 | German language | Politics & Society | 2.37× | ||
| 18 | Germany | Travel & Leisure | 2.36× | ||
| 19 | Internet & Social Media | 2.21× | |||
| 20 | Tagesschau | Movies & TV | 1.69× |
Personality of the Uruguay audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.70× | |
| Risk Appetite | THRILL | 1.65× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Sports Activity | POWER | 0.89× |
Frequently asked questions
How many fans does Uruguay have in Germany?
Uruguay has an estimated audience of 432,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uruguay fans?
54.5% of Uruguay fans are female, 45.5% are male, with an average age of 40.0 years.
Which brands do Uruguay fans like most?
Uruguay fans show strongest brand affinity for Puerto Rico (54.92×), Family (3.73×), and Nature (3.93×) over the country average.
Where do Uruguay fans live in Germany?
Uruguay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Uruguay fans also like?
Beyond Uruguay itself, the audience over-indexes on Family (3.73×), Nature (3.93×), Germany (2.36×), and Email (4.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Turkey (9,948,276)
- Canada (8,912,959)
See Uruguay audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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