Uruguay Audience in Germany
Uruguay has an estimated audience of 432,572 people in Germany. 54.5% are female, 45.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Weimar Republic, Coton de Tulear, San Giovanni Valdarno, Building insulation.
The average Uruguay fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Weimar Republic, Coton de Tulear, with strongest over-indexing on Kodi (software) (21.27× the country average). Demographically, the Uruguay audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Uruguay fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.0 |
| Estimated audience size | 432,572 |
Audience persona
The typical Uruguay fan in Germany is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,426 | 1.03× |
| Bayern | 77,183 | 1.11× |
| Baden-Württemberg | 65,832 | 1.12× |
| Niedersachsen | 41,961 | 1× |
| Hessen | 37,869 | 1.15× |
| Berlin | 25,778 | 1.33× |
| Rheinland-Pfalz | 21,101 | 0.97× |
| Sachsen | 19,567 | 0.92× |
| Schleswig-Holstein | 15,434 | 0.99× |
| Brandenburg | 12,653 | 0.94× |
| Hamburg | 11,198 | 1.15× |
| Thüringen | 9,614 | 0.87× |
| Sachsen-Anhalt | 8,747 | 0.78× |
| Mecklenburg-Vorpommern | 6,962 | 0.84× |
| Saarland | 4,119 | 0.78× |
| Bremen | 3,757 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 21.27× | Technology & Electronics |
| Weimar Republic | 12.17× | Politics & Society |
| Coton de Tulear | 35.69× | Pets & Animals |
| San Giovanni Valdarno | 57.12× | Travel & Leisure |
| Building insulation | 5.35× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.23× | Travel & Leisure |
| Nationality | 3.29× | Politics & Society |
| Christmas Gift | 1.87× | Kids & Family |
| Urban horticulture | 1.91× | Home & Garden |
| Tuscany | 4.56× | Travel & Leisure |
| Handmade Gifts | 1.84× | Kids & Family |
| Buying a House | 4.81× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.73× | Music & Radio |
| Home Delivery | 2.11× | Food & Beverages |
| Jorge Cervantes | 33.83× | Literature |
| Eco Friendly Living | 2.64× | Home & Garden |
| Grappling | 1.58× | Sports |
| Gudrun Sjödén | 2.05× | Fashion & Accessoires |
| Business English | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.9 |
| Urban Lifestyle | OPEN | 1.64 |
| Tradition | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.56 |
| Spirituality | BALANCE | 1.55 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
See Uruguay audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Uruguay have in Germany?
Uruguay has an estimated audience of 432,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uruguay fans?
54.5% of Uruguay fans are female, 45.5% are male, with an average age of 40.0 years.
Which brands do Uruguay fans like most?
Uruguay fans show strongest brand affinity for Kodi (software) (21.27×), Weimar Republic (12.17×), and Coton de Tulear (35.69×) over the country average.
Where do Uruguay fans live in Germany?
Uruguay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,426), Bayern (reach 77,183), and Baden-Württemberg (reach 65,832). These three regions account for the largest share of the active audience.
What other brands do Uruguay fans also like?
Beyond Uruguay itself, the audience over-indexes on Weimar Republic (12.17×), Coton de Tulear (35.69×), San Giovanni Valdarno (57.12×), and Building insulation (5.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.