A data profile of the people who buy, follow and care about Uruguay in Spain — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 2,693,637 people in Spain.
Uruguay has an estimated audience of 2,693,637 people in Spain. 54.4% are female, 45.6% are male, average age 45.7. Top brand affinities: Rayo Vallecano, Canada, Montevideo, Volunteering, Genetics.
Top brand affinities include Rayo Vallecano, Canada, Montevideo, with strongest over-indexing on Rayo Vallecano (4.31× the country average).
Demographically, the Uruguay audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Uruguay fan in Spain is balanced, around 45.7 years old, with strong Individualism tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Uruguay profile in Spain.
54.4% are female, 45.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.7 |
| Estimated audience size | 2,693,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Uruguay audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
The strongest cross-interests of the Uruguay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Montevideo | Travel & Leisure | 6.66× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.31× | ||
| 03 | Japanese hip hop | Music & Radio | 3.40× | ||
| 04 | Volunteering | Politics & Society | 2.93× | ||
| 05 | Political science | Business & Career | 2.76× | ||
| 06 | Solar energy | Home & Garden | 2.51× | ||
| 07 | Genetics | Kids & Family | 2.29× | ||
| 08 | Preventive healthcare | Health | 2.18× | ||
| 09 | Canada | Travel & Leisure | 1.85× | ||
| 10 | Radio | Technology & Electronics | 1.83× | ||
| 11 | Wikipedia | Internet & Social Media | 1.82× | ||
| 12 | Instant messaging | Internet & Social Media | 1.78× | ||
| 13 | Nonprofit organization | Politics & Society | 1.77× | ||
| 14 | Religion | Business & Career | 1.72× | ||
| 15 | Julio Iglesias | Music & Radio | 1.63× | ||
| 16 | Take-out | Food & Beverages | 1.60× | ||
| 17 | Caixabank | Business & Career | 1.54× | ||
| 18 | Banco Sabadell | Business & Career | 1.54× | ||
| 19 | IBEX 35 | Business & Career | 1.52× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.97× | |
| Community Orientation | OPEN | 1.72× | |
| Spirituality | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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