A data profile of the people who buy, follow and care about Uruguay in Brazil — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 6,199,445 people in Brazil.
Uruguay has an estimated audience of 6,199,445 people in Brazil. 55.3% are female, 44.7% are male, average age 44.2. Top brand affinities: Manaus, Churrascaria, MSN, Esporte Clube Bahia, Las Vegas.
Top brand affinities include Manaus, Churrascaria, MSN, with strongest over-indexing on Manaus (6.11× the country average).
Demographically, the Uruguay audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Uruguay fan in Brazil is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Manaus.
The key figures that characterise the Uruguay profile in Brazil.
55.3% are female, 44.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 44.2 |
| Estimated audience size | 6,199,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Uruguay audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
The strongest cross-interests of the Uruguay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | William Shatner | Movies & TV | 7.39× | ||
| 02 | Manaus | Travel & Leisure | 6.11× | ||
| 03 | Las Vegas | Travel & Leisure | 4.32× | ||
| 04 | Churrascaria | Food & Beverages | 3.06× | ||
| 05 | Claro TV | Movies & TV | 2.57× | ||
| 06 | Mexico | Travel & Leisure | 2.14× | ||
| 07 | Submarino | Shopping | 2.12× | ||
| 08 | Spanish language | Politics & Society | 2.08× | ||
| 09 | Public transport | Cars & Mobility | 2.04× | ||
| 10 | MSN | News | 2.02× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.90× | ||
| 12 | Lodging | Travel & Leisure | 1.88× | ||
| 13 | Goiás Esporte Clube | Sports | 1.86× | ||
| 14 | Bossa nova | Music & Radio | 1.76× | ||
| 15 | Brad Pitt | Movies & TV | 1.76× | ||
| 16 | Coritiba Foot Ball Club | Sports | 1.68× | ||
| 17 | Esporte Clube Bahia | Sports | 1.65× | ||
| 18 | Associação Chapecoense de Futebol | Sports | 1.62× | ||
| 19 | Centauro | Cars & Mobility | 1.57× | ||
| 20 | Localiza | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Mindfulness | BALANCE | 0.63× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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