Rascasse Audience Intelligence

Puerto Rico Audience in Germany

A data profile of the people who buy, follow and care about Puerto Rico in Germany — modelled from more than twelve digital signal sources. Puerto Rico has an estimated audience of 444,830 people in Germany.

#129among Country in Germany#1119among POI in Germany#1003in Travel & Leisure

The average Puerto Rico fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Uruguay, Romance languages, Spanish language, with strongest over-indexing on Uruguay (54.92× the country average).

Demographically, the Puerto Rico audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Puerto Rico fan in Germany is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Uruguay.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puerto Rico profile in Germany.

Audience size
445K
in Germany
Gender
53.0%♀
47.0% male
Age
36.1
average years
Country rank
#12869
POI in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puerto Rico fans

53.0% are female, 47.0% are male, average age 36.1.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Puerto Rico audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age36.1
Estimated audience size444,830
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Puerto Rico audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Puerto Rico audience comes from Germany.

Worldwide audience distribution share by country for Puerto Rico
CountryShare
United States36.6%
Mexico9.7%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puerto Rico audience in Germany is strongest.

Fig. 05

Top regions by affinity

Puerto Rico fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.33×
02Hessen~40K1.29×
03Hamburg~10K1.22×
04Bayern~80K1.19×
05Baden-Württemberg~70K1.17×
06Bremen~4K1.11×
07Rheinland-Pfalz~20K1.06×
08Niedersachsen~40K1.00×
09Schleswig-Holstein~20K0.98×
10Nordrhein-Westfalen~90K0.91×
11Sachsen~20K0.89×
12Saarland~5K0.87×
13Brandenburg~10K0.85×
14Thüringen~9K0.77×
15Mecklenburg-Vorpommern~6K0.77×
16Sachsen-Anhalt~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Puerto Rico, Germany
0.71×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puerto Rico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puerto Rico audience
#·InterestCategoryAffinity×
01Gloria EstefanMusic & Radio56.93×
02UruguayTravel & Leisure54.92×
03ManáMusic & Radio52.22×
04El SalvadorTravel & Leisure46.94×
05Romance languagesPolitics & Society42.06×
06Natti NatashaMusic & Radio40.43×
07Cartagena, ColombiaTravel & Leisure32.12×
08CaliTravel & Leisure30.69×
09MoratMusic & Radio29.43×
10HaitiTravel & Leisure27.56×
11Team ropingSports19.49×
12QuebecTravel & Leisure18.32×
13Spanish languagePolitics & Society17.78×
14Dominican RepublicTravel & Leisure13.87×
15Germanic languagesPolitics & Society11.57×
16BelgiumTravel & Leisure8.89×
17LatinPolitics & Society8.75×
18SpainTravel & Leisure5.43×
19ShakiraMusic & Radio5.40×
20French languagePolitics & Society5.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puerto Rico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puerto Rico audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
MindfulnessBALANCE1.40×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puerto Rico audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
Quality AwarenessPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puerto Rico have in Germany?

Puerto Rico has an estimated audience of 444,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Puerto Rico fans?

53.0% of Puerto Rico fans are female, 47.0% are male, with an average age of 36.1 years.

03

Which brands do Puerto Rico fans like most?

Puerto Rico fans show strongest brand affinity for Uruguay (54.92×), Romance languages (42.06×), and Spanish language (17.78×) over the country average.

04

Where do Puerto Rico fans live in Germany?

Puerto Rico fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Puerto Rico fans also like?

Beyond Puerto Rico itself, the audience over-indexes on Romance languages (42.06×), Spanish language (17.78×), El Salvador (46.94×), and Gloria Estefan (56.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Puerto Rico audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →