Puerto Rico Audience in Germany
Puerto Rico has an estimated audience of 444,830 people in Germany. 53.0% are female, 47.0% are male, average age 36.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Uruguay, Romance languages, Spanish language, El Salvador, Gloria Estefan.
The average Puerto Rico fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Uruguay, Romance languages, Spanish language, with strongest over-indexing on Uruguay (54.92× the country average). Demographically, the Puerto Rico audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Puerto Rico fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.1 |
| Estimated audience size | 444,830 |
Audience persona
The typical Puerto Rico fan in Germany is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Uruguay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,457 | 1.22× |
| Baden-Württemberg | 73,426 | 1.21× |
| Nordrhein-Westfalen | 59,508 | 0.61× |
| Hessen | 45,172 | 1.33× |
| Niedersachsen | 43,493 | 1.01× |
| Berlin | 28,132 | 1.41× |
| Rheinland-Pfalz | 24,463 | 1.1× |
| Sachsen | 19,476 | 0.89× |
| Schleswig-Holstein | 15,785 | 0.99× |
| Hamburg | 12,661 | 1.26× |
| Brandenburg | 11,551 | 0.84× |
| Thüringen | 8,695 | 0.77× |
| Sachsen-Anhalt | 7,906 | 0.69× |
| Mecklenburg-Vorpommern | 6,188 | 0.73× |
| Saarland | 4,646 | 0.85× |
| Bremen | 4,164 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uruguay | 54.92× | Travel & Leisure |
| Romance languages | 42.06× | Politics & Society |
| Spanish language | 17.78× | Politics & Society |
| El Salvador | 46.94× | Travel & Leisure |
| Gloria Estefan | 56.93× | Music & Radio |
| Maná | 52.22× | Music & Radio |
| Haiti | 27.56× | Travel & Leisure |
| Germanic languages | 11.57× | Politics & Society |
| Latin | 8.75× | Politics & Society |
| Dominican Republic | 13.87× | Travel & Leisure |
| Quebec | 18.32× | Travel & Leisure |
| Spain | 5.43× | Travel & Leisure |
| Belgium | 8.89× | Travel & Leisure |
| Team roping | 19.49× | Sports |
| Cartagena, Colombia | 32.12× | Travel & Leisure |
| Morat | 29.43× | Music & Radio |
| Natti Natasha | 40.43× | Music & Radio |
| Cali | 30.69× | Travel & Leisure |
| French language | 5.02× | Politics & Society |
| Empresario | 13.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.71 |
| Tradition | CONSERVATISM | 1.64 |
| Travelling | THRILL | 1.55 |
| Sports Activity | POWER | 1.53 |
| Urban Lifestyle | OPEN | 1.51 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Mexico | 9.7% |
| Spain | 6.0% |
See Puerto Rico audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Puerto Rico have in Germany?
Puerto Rico has an estimated audience of 444,830 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Puerto Rico fans?
53.0% of Puerto Rico fans are female, 47.0% are male, with an average age of 36.1 years.
Which brands do Puerto Rico fans like most?
Puerto Rico fans show strongest brand affinity for Uruguay (54.92×), Romance languages (42.06×), and Spanish language (17.78×) over the country average.
Where do Puerto Rico fans live in Germany?
Puerto Rico fans in Germany are most concentrated in Bayern (reach 87,457), Baden-Württemberg (reach 73,426), and Nordrhein-Westfalen (reach 59,508). These three regions account for the largest share of the active audience.
What other brands do Puerto Rico fans also like?
Beyond Puerto Rico itself, the audience over-indexes on Romance languages (42.06×), Spanish language (17.78×), El Salvador (46.94×), and Gloria Estefan (56.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.