Rascasse Audience Intelligence

Puerto Rico Audience in Spain

A data profile of the people who buy, follow and care about Puerto Rico in Spain — modelled from more than twelve digital signal sources. Puerto Rico has an estimated audience of 3,605,289 people in Spain.

#16among Country in Spain#55among POI in Spain#80in Travel & Leisure

The average Puerto Rico fan in Spain is 40.8 years old, more female, and lives primarily in Canary Islands.

The audience is concentrated in Canary Islands, Community of Madrid, Catalonia.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puerto Rico profile in Spain.

Audience size
3.6M
in Spain
Gender
60.0%♀
40.0% male
Age
40.8
average years
Country rank
#981
POI in Spain
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puerto Rico fans

60.0% are female, 40.0% are male, average age 40.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Puerto Rico audience in Spain
MetricValue
Female60.0%
Male40.0%
Average age40.8
Estimated audience size3,605,289
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Puerto Rico audience in Spain
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4923%
50+24%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Puerto Rico audience comes from Spain.

Worldwide audience distribution share by country for Puerto Rico
CountryShare
United States36.6%
Mexico9.7%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puerto Rico audience in Spain is strongest.

Fig. 05

Top regions by affinity

Puerto Rico fans by region: top regions in Spain
#RegionReachAffinity×
01Canary Islands~1.5M8.55×
02Community of Madrid~600K0.95×
03Catalonia~400K0.63×
04Galicia~100K0.59×
05Basque Autonomous Country~80K0.59×
06La Rioja~10K0.55×
07Comunidad Valenciana~200K0.53×
08Aragon~50K0.53×
09Andalusia~400K0.52×
10Navarre~20K0.52×
11Castile and León~80K0.51×
12Principality of Asturias~40K0.51×
13Cantabria~20K0.51×
14Balearic Islands~50K0.50×
15Castilla-La Mancha~70K0.49×
16Region of Murcia~60K0.49×
17Extremadura~40K0.47×
Appendix

Explore more audiences

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More Country audiences in Spain

See Puerto Rico audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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