Germanic languages Audience in Germany
Germanic languages has an estimated audience of 1,645,771 people in Germany. 55.4% are female, 44.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Stradivarius, Motion Picture Association of America, Urban horticulture, Christmas Gift, Kodi (software).
The average Germanic languages fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Stradivarius, Motion Picture Association of America, Urban horticulture, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Germanic languages audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Germanic languages fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.9 |
| Estimated audience size | 1,645,771 |
Audience persona
The typical Germanic languages fan in Germany is more female, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 348,252 | 0.97× |
| Bayern | 310,678 | 1.17× |
| Hessen | 221,808 | 1.77× |
| Baden-Württemberg | 198,677 | 0.88× |
| Berlin | 171,552 | 2.33× |
| Niedersachsen | 116,747 | 0.73× |
| Rheinland-Pfalz | 76,761 | 0.93× |
| Sachsen | 62,943 | 0.78× |
| Hamburg | 44,882 | 1.21× |
| Schleswig-Holstein | 42,250 | 0.71× |
| Brandenburg | 40,932 | 0.8× |
| Sachsen-Anhalt | 28,903 | 0.68× |
| Thüringen | 25,951 | 0.62× |
| Mecklenburg-Vorpommern | 17,286 | 0.55× |
| Bremen | 17,061 | 1.21× |
| Saarland | 13,140 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Motion Picture Association of America | 8.88× | Movies & TV |
| Urban horticulture | 1.82× | Home & Garden |
| Christmas Gift | 1.65× | Kids & Family |
| Kodi (software) | 2.4× | Technology & Electronics |
| Optical Society | 8.88× | Politics & Society |
| Home Delivery | 2.07× | Food & Beverages |
| Medieval fantasy | 8.17× | Literature |
| Snow White (Fables) | 1.68× | Literature |
| Esra Erol | 4.08× | Movies & TV |
| Volvo V60 | 3.44× | Cars & Mobility |
| Gudrun Sjödén | 2.02× | Fashion & Accessoires |
| Corona (band) | 1.58× | Music & Radio |
| KLIX (AM) | 1.61× | Music & Radio |
| Este, Veneto | 1.51× | Travel & Leisure |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Queercore | 8.15× | Music & Radio |
| Jeep Wagoneer | 7.02× | Cars & Mobility |
| Humans (TV series) | 2.74× | Movies & TV |
| Curcuma | 2.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Spirituality | BALANCE | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.28 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Brazil | 5.9% |
| Vietnam | 5.8% |
See Germanic languages audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Germanic languages have in Germany?
Germanic languages has an estimated audience of 1,645,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Germanic languages fans?
55.4% of Germanic languages fans are female, 44.6% are male, with an average age of 39.9 years.
Which brands do Germanic languages fans like most?
Germanic languages fans show strongest brand affinity for Stradivarius (1.97×), Motion Picture Association of America (8.88×), and Urban horticulture (1.82×) over the country average.
Where do Germanic languages fans live in Germany?
Germanic languages fans in Germany are most concentrated in Nordrhein-Westfalen (reach 348,252), Bayern (reach 310,678), and Hessen (reach 221,808). These three regions account for the largest share of the active audience.
What other brands do Germanic languages fans also like?
Beyond Germanic languages itself, the audience over-indexes on Motion Picture Association of America (8.88×), Urban horticulture (1.82×), Christmas Gift (1.65×), and Kodi (software) (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Germanic languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.