A data profile of the people who buy, follow and care about Germanic languages in United States — modelled from more than twelve digital signal sources. Germanic languages has an estimated audience of 4,196,340 people in United States.
The average Germanic languages fan in United States is 40.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Web server, Linguistics, International education, with strongest over-indexing on Web server (10.55× the country average).
Demographically, the Germanic languages audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Germanic languages fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Web server.
The key figures that characterise the Germanic languages profile in United States.
53.9% are female, 46.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.1 |
| Estimated audience size | 4,196,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Germanic languages audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.1% |
| Brazil | 5.9% |
| Vietnam | 5.8% |
Where the Germanic languages audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~200K | 1.35× | |
| 02 | Texas | ~500K | 1.28× | |
| 03 | Washington | ~100K | 1.22× | |
| 04 | Virginia | ~100K | 1.12× | |
| 05 | Utah | ~40K | 1.11× | |
| 06 | South Carolina | ~70K | 1.10× | |
| 07 | Oregon | ~50K | 1.10× | |
| 08 | Oklahoma | ~50K | 1.10× | |
| 09 | Kansas | ~40K | 1.07× | |
| 10 | Missouri | ~70K | 1.06× | |
| 11 | California | ~500K | 1.05× | |
| 12 | Alaska | ~9K | 1.05× | |
| 13 | Maryland | ~70K | 1.04× | |
| 14 | Arkansas | ~40K | 1.04× | |
| 15 | North Dakota | ~9K | 1.03× | |
| 16 | Pennsylvania | ~100K | 1.02× | |
| 17 | Iowa | ~40K | 1.02× | |
| 18 | Illinois | ~100K | 1.01× | |
| 19 | Massachusetts | ~80K | 1.01× | |
| 20 | Indiana | ~80K | 1.01× | |
| 21 | Minnesota | ~60K | 1.01× | |
| 22 | Kentucky | ~50K | 1.01× | |
| 23 | Mississippi | ~30K | 1.01× | |
| 24 | Nebraska | ~20K | 1.01× | |
| 25 | Washington, District of Columbia | ~10K | 1.01× | |
| 26 | North Carolina | ~100K | 0.99× | |
| 27 | Nevada | ~40K | 0.99× | |
| 28 | Hawaii | ~20K | 0.99× | |
| 29 | South Dakota | ~10K | 0.99× | |
| 30 | Michigan | ~100K | 0.98× | |
| 31 | Arizona | ~80K | 0.98× | |
| 32 | Tennessee | ~80K | 0.98× | |
| 33 | Alabama | ~60K | 0.98× | |
| 34 | New York | ~200K | 0.97× | |
| 35 | Connecticut | ~40K | 0.97× | |
| 36 | New Jersey | ~100K | 0.96× | |
| 37 | Idaho | ~20K | 0.96× | |
| 38 | West Virginia | ~20K | 0.96× | |
| 39 | Florida | ~300K | 0.95× | |
| 40 | Wisconsin | ~60K | 0.95× | |
| 41 | Ohio | ~100K | 0.94× | |
| 42 | New Hampshire | ~20K | 0.94× | |
| 43 | Colorado | ~60K | 0.93× | |
| 44 | Louisiana | ~50K | 0.93× | |
| 45 | Maine | ~10K | 0.92× | |
| 46 | New Mexico | ~20K | 0.91× | |
| 47 | Montana | ~10K | 0.91× | |
| 48 | Delaware | ~10K | 0.91× | |
| 49 | Vermont | ~7K | 0.91× | |
| 50 | Rhode Island | ~10K | 0.87× |
The strongest cross-interests of the Germanic languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Confucianism | Politics & Society | 19.93× | ||
| 02 | LG TV | Technology & Electronics | 18.12× | ||
| 03 | Lithuania | Travel & Leisure | 16.74× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 16.17× | ||
| 05 | International education | Business & Career | 13.95× | ||
| 06 | El País | News | 11.92× | ||
| 07 | Language school | Kids & Family | 11.41× | ||
| 08 | Web server | Technology & Electronics | 10.55× | ||
| 09 | Linguistics | Business & Career | 10.07× | ||
| 10 | Turkish Airlines | Travel & Leisure | 8.60× | ||
| 11 | Cruz Azul | Sports | 6.00× | ||
| 12 | German language | Politics & Society | 5.99× | ||
| 13 | Club América | Sports | 5.92× | ||
| 14 | Western Union | Business & Career | 5.39× | ||
| 15 | FlightAware | Travel & Leisure | 4.70× | ||
| 16 | Duolingo | Business & Career | 4.30× | ||
| 17 | Spanish language | Politics & Society | 2.98× | ||
| 18 | Las Vegas | Travel & Leisure | 2.28× | ||
| 19 | Radio | Technology & Electronics | 1.99× | ||
| 20 | University | Business & Career | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.40× | |
| Spirituality | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Creativity | OPEN | 0.91× |
Germanic languages has an estimated audience of 4,196,340 people in United States, concentrated in California and Texas.
53.9% of Germanic languages fans are female, 46.1% are male, with an average age of 40.1 years.
Germanic languages fans show strongest brand affinity for Web server (10.55×), Linguistics (10.07×), and International education (13.95×) over the country average.
Germanic languages fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Germanic languages itself, the audience over-indexes on Linguistics (10.07×), International education (13.95×), Lithuania (16.74×), and Language school (11.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Germanic languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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