Rascasse Audience Intelligence

Confucianism Audience in United States

A data profile of the people who buy, follow and care about Confucianism in United States — modelled from more than twelve digital signal sources. Confucianism has an estimated audience of 666,761 people in United States.

#10among Religion in United States#10224among Topic in United States#1783in Politics & Society

The average Confucianism fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include VnExpress, Da Nang International Airport, Hội An, with strongest over-indexing on VnExpress (518.52× the country average).

Demographically, the Confucianism audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Confucianism fan in United States is balanced, around 42.4 years old, with strong Travelling tendencies and a notable affinity for VnExpress.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confucianism profile in United States.

Audience size
667K
in United States
Gender
45.3%♀
54.7% male
Age
42.4
average years
Country rank
#30770
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confucianism fans

45.3% are female, 54.7% are male, average age 42.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Confucianism audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.4
Estimated audience size666,761
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Confucianism audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3913%
40-4917%
50+35%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Confucianism audience comes from United States.

Worldwide audience distribution share by country for Confucianism
CountryShare
Vietnam48.5%
Japan7.2%
Taiwan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confucianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Confucianism fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K1.79×
02Texas~100K1.67×
03Virginia~20K1.47×
04Hawaii~4K1.45×
05Kentucky~10K1.44×
06California~100K1.35×
07Utah~7K1.24×
08New York~50K1.22×
09North Carolina~20K1.20×
10Washington~20K1.18×
11Michigan~20K1.15×
12Indiana~10K1.13×
13Alabama~10K1.11×
14Massachusetts~10K1.09×
15Maryland~10K1.09×
16Alaska~2K1.09×
17Nebraska~4K1.07×
18Washington, District of Columbia~2K1.06×
19Tennessee~10K1.05×
20Oklahoma~8K1.05×
21Arizona~10K1.04×
22Minnesota~9K0.99×
23South Carolina~10K0.97×
24Pennsylvania~20K0.95×
25New Jersey~20K0.95×
26Missouri~10K0.95×
27Illinois~20K0.94×
28Nevada~6K0.94×
29Kansas~5K0.93×
30Idaho~3K0.93×
31Rhode Island~2K0.92×
32South Dakota~1K0.92×
33Florida~40K0.91×
34Colorado~10K0.91×
35New Mexico~3K0.90×
36Montana~2K0.90×
37North Dakota~1K0.90×
38Oregon~7K0.88×
39Connecticut~6K0.88×
40Arkansas~5K0.87×
41West Virginia~3K0.87×
42Maine~2K0.83×
43Vermont<1K0.83×
44Iowa~4K0.81×
45New Hampshire~2K0.81×
46Wisconsin~8K0.79×
47Mississippi~4K0.76×
48Delaware~1K0.72×
49Ohio~10K0.68×
50Louisiana~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Confucianism, United States
0.67×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confucianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confucianism audience
#·InterestCategoryAffinity×
01VietJet AirTravel & Leisure584.83×
02Da Nang International AirportTravel & Leisure578.32×
03Hạ LongTravel & Leisure555.56×
04Hội AnTravel & Leisure549.02×
05Vietnam AirlinesTravel & Leisure545.54×
06VnExpressNews518.52×
07Phú QuốcTravel & Leisure509.58×
08Cần ThơTravel & Leisure503.27×
09Hạ Long BayTravel & Leisure488.37×
10Overseas VietnamesePolitics & Society484.79×
11Thái NguyênTravel & Leisure476.19×
12Vietnamese alphabetPolitics & Society474.03×
13Nha TrangTravel & Leisure457.52×
14Vũng TàuTravel & Leisure383.33×
15Phnom PenhTravel & Leisure342.22×
16Qing dynastyPolitics & Society339.84×
17South VietnamTravel & Leisure321.26×
18Mid-Autumn FestivalTravel & Leisure301.39×
19South China SeaTravel & Leisure285.19×
20Ming dynastyPolitics & Society283.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confucianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confucianism audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.37×
Healthy LifestyleBALANCE1.89×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confucianism audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.62×
DIY MentalityTHRILL0.64×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confucianism have in United States?

Confucianism has an estimated audience of 666,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Confucianism fans?

45.3% of Confucianism fans are female, 54.7% are male, with an average age of 42.4 years.

03

Which brands do Confucianism fans like most?

Confucianism fans show strongest brand affinity for VnExpress (518.52×), Da Nang International Airport (578.32×), and Hội An (549.02×) over the country average.

04

Where do Confucianism fans live in United States?

Confucianism fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Confucianism fans also like?

Beyond Confucianism itself, the audience over-indexes on Da Nang International Airport (578.32×), Hội An (549.02×), Phú Quốc (509.58×), and Hạ Long (555.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Confucianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Confucianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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