Confucianism Audience in United States

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Confucianism has an estimated audience of 666,761 people in United States. 45.3% are female, 54.7% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: VnExpress, Da Nang International Airport, Tết, Hội An, Phú Quốc.

The average Confucianism fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include VnExpress, Da Nang International Airport, Tết, with strongest over-indexing on VnExpress (518.52× the country average). Demographically, the Confucianism audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Confucianism fans

Demographic split for Confucianism audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.4
Estimated audience size666,761

Audience persona

The typical Confucianism fan in United States is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for VnExpress.

Top regions in United States

Top regions ranked by reach for Confucianism in United States
RegionReachAffinity
California96,3811.31×
Texas88,2571.54×
New York52,3691.41×
Florida51,2241.13×
Georgia37,6481.83×
Virginia23,0451.42×
Illinois22,0050.99×
North Carolina21,4721.07×
Pennsylvania20,8550.93×
Washington18,8161.41×
Michigan18,2971.05×
Ohio15,4060.75×
Tennessee15,3831.15×
New Jersey15,2450.9×
Massachusetts14,5901.11×
Arizona14,2381.05×
Indiana13,7391.13×
Maryland13,4321.17×
Missouri10,2760.96×
Kentucky9,6681.16×
Alabama9,6451.04×
Minnesota9,4250.99×
Colorado9,2640.88×
South Carolina8,9700.89×
Oklahoma8,1451.1×
Utah7,7501.3×
Wisconsin7,3010.73×
Oregon7,1040.93×
Connecticut6,4090.96×
Louisiana6,1940.72×
Nevada6,0490.94×
Hawaii4,7261.65×
Iowa4,5560.83×
Kansas4,5510.87×
Arkansas4,4730.81×
Mississippi4,2320.77×
Nebraska3,0930.93×
West Virginia2,8850.93×
Idaho2,8290.85×
Washington, District of Columbia2,7841.39×
New Mexico2,6030.78×
New Hampshire1,9930.76×
Rhode Island1,7960.85×
Maine1,6950.71×
Montana1,2940.7×
Alaska1,2340.86×
Delaware1,0850.59×
North Dakota1,0780.79×
South Dakota1,0460.68×
Vermont8970.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Confucianism audience
BrandAffinityCategory
VnExpress518.52×News
Da Nang International Airport578.32×Travel & Leisure
Tết521.15×Travel & Leisure
Hội An549.02×Travel & Leisure
Phú Quốc509.58×Travel & Leisure
Hạ Long555.56×Travel & Leisure
Vietnamese alphabet474.03×Politics & Society
Cần Thơ503.27×Travel & Leisure
Vietnam Airlines545.54×Travel & Leisure
Phnom Penh342.22×Travel & Leisure
Thái Nguyên476.19×Travel & Leisure
Nha Trang457.52×Travel & Leisure
South Vietnam321.26×Travel & Leisure
Việt Nam News594.77×News
Hạ Long Bay488.37×Travel & Leisure
Overseas Vietnamese484.79×Politics & Society
Thanh Niên545.88×News
Mid-Autumn Festival301.39×Travel & Leisure
Vũng Tàu383.33×Travel & Leisure
Tuổi Trẻ500×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Confucianism audience
TraitClusterScore
SpiritualityBALANCE2.1
PatriotismCONSERVATISM1.75
TravellingTHRILL1.47
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.27
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Confucianism
CountryShare
Vietnam48.5%
Japan7.2%
Taiwan6.8%

See Confucianism audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Confucianism have in United States?

Confucianism has an estimated audience of 666,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Confucianism fans?

45.3% of Confucianism fans are female, 54.7% are male, with an average age of 42.4 years.

Which brands do Confucianism fans like most?

Confucianism fans show strongest brand affinity for VnExpress (518.52×), Da Nang International Airport (578.32×), and Tết (521.15×) over the country average.

Where do Confucianism fans live in United States?

Confucianism fans in United States are most concentrated in California (reach 96,381), Texas (reach 88,257), and New York (reach 52,369). These three regions account for the largest share of the active audience.

What other brands do Confucianism fans also like?

Beyond Confucianism itself, the audience over-indexes on Da Nang International Airport (578.32×), Tết (521.15×), Hội An (549.02×), and Phú Quốc (509.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Confucianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.