Hạ Long Bay Audience in United States

Hạ Long Bay has an estimated audience of 649,885 people in United States. 39.7% are female, 60.3% are male, average age 44.4. Top brand affinities: Confucianism, Coppa Italia, Cambodia, Malaysia, K.R.C. Genk.

Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (443.48× the country average). Demographically, the Hạ Long Bay audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Hạ Long Bay fans

Demographic split for Hạ Long Bay audience in United States
MetricValue
Female39.7%
Male60.3%
Average age44.4
Estimated audience size649,885

Audience persona

The typical Hạ Long Bay fan in United States is more male, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hạ Long Bay audience
BrandAffinityCategory
Confucianism443.48×Politics & Society
Coppa Italia383.63×Sports
Cambodia33.67×Travel & Leisure
Malaysia23.09×Travel & Leisure
K.R.C. Genk151.26×Sports
Indeed.com5.16×Business & Career
Capital One4.24×Business & Career
Vietnam11.9×Travel & Leisure
Google Maps3.83×Internet & Social Media
Singapore11.73×Travel & Leisure
Astro (Malaysian satellite television)20×Movies & TV
New Zealand7.79×Travel & Leisure
Jollibee9.36×Food & Beverages
Diary5.59×Kids & Family
Apple Store5.62×Shopping
North Korea7.77×Travel & Leisure
Google News3.95×News
Alexandra Daddario6.92×Movies & TV
CarGurus3.78×Cars & Mobility
Buddhism6.4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hạ Long Bay audience
TraitClusterScore
SpiritualityBALANCE1.9
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.47
Quality AwarenessPREMIUM1.38
TravellingTHRILL1.27
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hạ Long Bay
CountryShare
Vietnam63.9%
United States8.2%
Japan7.9%

See Hạ Long Bay audiences in other countries

More Region audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hạ Long Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.