Rascasse Audience Intelligence

Bangkok Audience in United States

A data profile of the people who buy, follow and care about Bangkok in United States — modelled from more than twelve digital signal sources. Bangkok has an estimated audience of 5,319,747 people in United States.

#98among City in United States#431among POI in United States#542in Travel & Leisure

The average Bangkok fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thai language, Central Thailand, Bangkok Metropolitan Region, with strongest over-indexing on Thai language (32.9× the country average).

Demographically, the Bangkok audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bangkok fan in United States is balanced, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Thai language.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bangkok profile in United States.

Audience size
5.3M
in United States
Gender
51.9%♀
48.1% male
Age
34.7
average years
Country rank
#6321
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bangkok fans

51.9% are female, 48.1% are male, average age 34.7.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Bangkok audience in United States
MetricValue
Female51.9%
Male48.1%
Average age34.7
Estimated audience size5,319,747
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Bangkok audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Bangkok audience comes from United States.

Worldwide audience distribution share by country for Bangkok
CountryShare
China16.0%
Thailand10.4%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bangkok audience in United States is strongest.

Fig. 05

Top regions by affinity

Bangkok fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.74×
02Washington, District of Columbia~30K1.71×
03Washington~200K1.52×
04California~800K1.43×
05New York~400K1.32×
06Connecticut~70K1.31×
07Virginia~200K1.26×
08Massachusetts~100K1.24×
09Florida~400K1.19×
10Nevada~60K1.19×
11Illinois~200K1.17×
12Texas~500K1.12×
13Michigan~200K1.11×
14Colorado~90K1.11×
15Oregon~70K1.10×
16Alaska~10K1.10×
17New Jersey~100K1.09×
18Georgia~200K1.04×
19Maryland~90K1.03×
20North Carolina~200K1.00×
21Utah~50K0.99×
22South Carolina~80K0.97×
23New Hampshire~20K0.97×
24Rhode Island~20K0.96×
25Minnesota~70K0.95×
26Delaware~10K0.95×
27Vermont~9K0.95×
28Wisconsin~80K0.94×
29Idaho~20K0.92×
30Arizona~100K0.90×
31New Mexico~20K0.89×
32Montana~10K0.89×
33Pennsylvania~200K0.88×
34Maine~20K0.87×
35Ohio~100K0.86×
36Indiana~80K0.86×
37Louisiana~60K0.85×
38Kansas~40K0.85×
39South Dakota~10K0.85×
40Nebraska~20K0.84×
41Tennessee~90K0.82×
42North Dakota~9K0.82×
43Oklahoma~50K0.79×
44Missouri~70K0.77×
45Arkansas~30K0.77×
46Iowa~30K0.77×
47Kentucky~50K0.75×
48Mississippi~30K0.73×
49Alabama~50K0.71×
50West Virginia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Bangkok, United States
0.67×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bangkok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bangkok audience
#·InterestCategoryAffinity×
01khaosodNews80.36×
02Thai television soap operaMovies & TV47.82×
03Bangkok Metropolitan RegionTravel & Leisure46.92×
04Central ThailandTravel & Leisure45.06×
05Gulf of ThailandTravel & Leisure40.61×
06Bangkok AirwaysTravel & Leisure39.79×
07King of Mask SingerMovies & TV38.90×
08Mahidol UniversityBusiness & Career33.38×
09Thai languagePolitics & Society32.90×
10Lao languagePolitics & Society28.51×
11Chulalongkorn UniversityBusiness & Career25.48×
12Little MonsterMusic & Radio21.94×
13Chiang MaiTravel & Leisure17.45×
14QuotationBusiness & Career4.16×
15Sales promotionShopping2.40×
16United StatesTravel & Leisure1.78×
17BeautyBeauty & Wellness1.75×
18Online shoppingShopping1.70×
19Food and drinkFood & Beverages1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bangkok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bangkok audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.95×
Career OrientationPOWER1.77×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bangkok audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Price SensitivityPREMIUM0.98×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bangkok have in United States?

Bangkok has an estimated audience of 5,319,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bangkok fans?

51.9% of Bangkok fans are female, 48.1% are male, with an average age of 34.7 years.

03

Which brands do Bangkok fans like most?

Bangkok fans show strongest brand affinity for Thai language (32.9×), Central Thailand (45.06×), and Bangkok Metropolitan Region (46.92×) over the country average.

04

Where do Bangkok fans live in United States?

Bangkok fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bangkok fans also like?

Beyond Bangkok itself, the audience over-indexes on Central Thailand (45.06×), Bangkok Metropolitan Region (46.92×), King of Mask Singer (38.9×), and Mahidol University (33.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bangkok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bangkok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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