Bangkok Audience in United States

Bangkok logo

Bangkok has an estimated audience of 5,319,747 people in United States. 51.9% are female, 48.1% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Thai language, Central Thailand, King of Mask Singer, Bangkok Metropolitan Region, Mahidol University.

The average Bangkok fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thai language, Central Thailand, King of Mask Singer, with strongest over-indexing on Thai language (32.9× the country average). Demographically, the Bangkok audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bangkok fans

Demographic split for Bangkok audience in United States
MetricValue
Female51.9%
Male48.1%
Average age34.7
Estimated audience size5,319,747

Audience persona

The typical Bangkok fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Thai language.

Top regions in United States

Top regions ranked by reach for Bangkok in United States
RegionReachAffinity
California913,5671.56×
Texas539,2311.18×
Florida445,2121.24×
New York417,7411.41×
Illinois223,4861.26×
Washington179,6931.68×
Virginia168,7761.3×
Michigan165,4841.19×
Georgia164,0871×
North Carolina159,2030.99×
Pennsylvania156,7000.87×
New Jersey149,3541.1×
Ohio144,9740.88×
Massachusetts138,3181.32×
Colorado97,9011.17×
Maryland97,4891.07×
Arizona92,9140.86×
Tennessee88,6600.83×
Indiana82,8970.85×
South Carolina75,9180.95×
Minnesota75,2310.99×
Wisconsin73,0920.91×
Oregon72,5011.19×
Connecticut65,8881.23×
Nevada64,6031.26×
Missouri59,2860.69×
Louisiana53,4460.78×
Kentucky48,8230.73×
Oklahoma46,9220.79×
Utah46,8710.98×
Alabama45,6670.61×
Hawaii43,0451.88×
Kansas35,3810.84×
Iowa32,3480.74×
Arkansas32,3450.74×
Mississippi30,2230.69×
Washington, District of Columbia30,1811.89×
New Mexico22,8510.86×
Idaho22,3390.84×
Nebraska20,7430.78×
New Hampshire19,9890.95×
Rhode Island16,6940.99×
Maine15,2570.8×
West Virginia13,8380.56×
Delaware12,7120.87×
Montana12,0080.81×
Alaska10,6760.94×
South Dakota8,4450.69×
Vermont8,2370.88×
North Dakota7,7320.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bangkok audience
BrandAffinityCategory
Thai language32.9×Politics & Society
Central Thailand45.06×Travel & Leisure
King of Mask Singer38.9×Movies & TV
Bangkok Metropolitan Region46.92×Travel & Leisure
Mahidol University33.38×Business & Career
Chulalongkorn University25.48×Business & Career
Lao language28.51×Politics & Society
Thai television soap opera47.82×Movies & TV
Bangkok Airways39.79×Travel & Leisure
Chiang Mai17.45×Travel & Leisure
Sales promotion2.4×Shopping
Little Monster21.94×Music & Radio
Beauty1.75×Beauty & Wellness
khaosod80.36×News
Online shopping1.7×Shopping
Food and drink1.53×Food & Beverages
United States1.78×Travel & Leisure
Gulf of Thailand40.61×Travel & Leisure
Quotation4.16×Business & Career
Movies1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bangkok audience
TraitClusterScore
Luxury OrientationPREMIUM2.6
Risk AppetiteTHRILL2.4
TravellingTHRILL1.89
Early Adopter MentalityPOWER1.55
PatriotismCONSERVATISM1.53
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Bangkok
CountryShare
China16.0%
Thailand10.5%
Japan7.0%

See Bangkok audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bangkok have in United States?

Bangkok has an estimated audience of 5,319,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Bangkok fans?

51.9% of Bangkok fans are female, 48.1% are male, with an average age of 34.7 years.

Which brands do Bangkok fans like most?

Bangkok fans show strongest brand affinity for Thai language (32.9×), Central Thailand (45.06×), and King of Mask Singer (38.9×) over the country average.

Where do Bangkok fans live in United States?

Bangkok fans in United States are most concentrated in California (reach 913,567), Texas (reach 539,231), and Florida (reach 445,212). These three regions account for the largest share of the active audience.

What other brands do Bangkok fans also like?

Beyond Bangkok itself, the audience over-indexes on Central Thailand (45.06×), King of Mask Singer (38.9×), Bangkok Metropolitan Region (46.92×), and Mahidol University (33.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bangkok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.