Rascasse Audience Intelligence

Thai television soap opera Audience in United States

A data profile of the people who buy, follow and care about Thai television soap opera in United States — modelled from more than twelve digital signal sources. Thai television soap opera has an estimated audience of 267,000 people in United States.

#13950among Topic in United States#9164in Movies & TV

The average Thai television soap opera fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bangkok Airways, Bangkok, Indeed.com, with strongest over-indexing on Bangkok Airways (223.13× the country average).

Demographically, the Thai television soap opera audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.

The typical Thai television soap opera fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Bangkok Airways.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai television soap opera profile in United States.

Audience size
267K
in United States
Gender
64.0%♀
36.0% male
Age
31.5
average years
Country rank
#51241
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai television soap opera fans

64.0% are female, 36.0% are male, average age 31.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Thai television soap opera audience in United States
MetricValue
Female64.0%
Male36.0%
Average age31.5
Estimated audience size267,000
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Thai television soap opera audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4911%
50+10%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Thai television soap opera audience comes from United States.

Worldwide audience distribution share by country for Thai television soap opera
CountryShare
Thailand33.9%
Indonesia11.1%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai television soap opera audience in United States is strongest.

Fig. 05

Top regions by affinity

Thai television soap opera fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~1K1.30×
02Washington, District of Columbia<1K1.24×
03Iowa~2K1.10×
04Oklahoma~3K1.08×
05Louisiana~4K1.06×
06Utah~3K1.06×
07Nevada~3K1.05×
08Oregon~3K1.03×
09South Carolina~4K1.01×
10Wisconsin~4K1.00×
11Tennessee~5K0.99×
12Indiana~5K0.99×
13Minnesota~4K0.99×
14Maryland~5K0.98×
15Colorado~4K0.98×
16Arizona~5K0.97×
17Massachusetts~5K0.97×
18Michigan~7K0.96×
19Washington~5K0.96×
20Ohio~8K0.95×
21Georgia~8K0.95×
22North Carolina~8K0.95×
23New Jersey~6K0.95×
24Virginia~6K0.95×
25Pennsylvania~8K0.94×
26Illinois~8K0.94×
27Florida~20K0.92×
28New York~10K0.92×
29Texas~20K0.91×
30California~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Thai television soap opera, United States
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai television soap opera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai television soap opera audience
#·InterestCategoryAffinity×
01Bangkok AirwaysTravel & Leisure223.13×
02GlutaHealth99.19×
03China Central TelevisionMovies & TV57.63×
04BangkokTravel & Leisure47.82×
05PattayaTravel & Leisure34.05×
06CambodiaTravel & Leisure25.14×
07Penélope CruzMovies & TV22.72×
08Magic JohnsonSports19.99×
09Javier BardemMovies & TV19.05×
10Rosario DawsonMovies & TV16.03×
11Eva MendesMovies & TV14.98×
12Group buyingShopping14.60×
13Giannis AntetokounmpoSports13.67×
14JollibeeFood & Beverages12.66×
15Kiernan ShipkaMovies & TV12.65×
16Kate BeckinsaleMovies & TV9.69×
17Indeed.comBusiness & Career8.40×
18BuddhismHealth7.92×
19Web serverTechnology & Electronics7.89×
20Anne HathawayMovies & TV6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai television soap opera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai television soap opera audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.02×
SpiritualityBALANCE2.56×
Healthy LifestyleBALANCE2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai television soap opera audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
DIY MentalityTHRILL0.69×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thai television soap opera have in United States?

Thai television soap opera has an estimated audience of 267,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thai television soap opera fans?

64.0% of Thai television soap opera fans are female, 36.0% are male, with an average age of 31.5 years.

03

Which brands do Thai television soap opera fans like most?

Thai television soap opera fans show strongest brand affinity for Bangkok Airways (223.13×), Bangkok (47.82×), and Indeed.com (8.4×) over the country average.

04

Where do Thai television soap opera fans live in United States?

Thai television soap opera fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thai television soap opera fans also like?

Beyond Thai television soap opera itself, the audience over-indexes on Bangkok (47.82×), Indeed.com (8.4×), Giannis Antetokounmpo (13.67×), and Cambodia (25.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Thai television soap opera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai television soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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