Thai television soap opera Audience in United States
Thai television soap opera has an estimated audience of 267,000 people in United States. 64.0% are female, 36.0% are male, average age 31.5. Top regions: California, Louisiana, Oklahoma. Top brand affinities: Bangkok, Autism Awareness, Giannis Antetokounmpo, Diabetes mellitus awareness, Cambodia.
The average Thai television soap opera fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Louisiana, Oklahoma. Top brand affinities include Bangkok, Autism Awareness, Giannis Antetokounmpo, with strongest over-indexing on Bangkok (39.85× the country average). Demographically, the Thai television soap opera audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Thai television soap opera fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 31.5 |
| Estimated audience size | 267,000 |
Audience persona
The typical Thai television soap opera fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Bangkok.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,286 | 0.18× |
| Louisiana | 5,230 | 1.52× |
| Oklahoma | 5,111 | 1.72× |
| Tennessee | 4,638 | 0.87× |
| South Carolina | 4,605 | 1.15× |
| Indiana | 4,487 | 0.92× |
| Florida | 4,312 | 0.24× |
| Texas | 4,287 | 0.19× |
| Hawaii | 4,284 | 3.73× |
| Iowa | 4,259 | 1.94× |
| North Carolina | 4,172 | 0.52× |
| Ohio | 4,155 | 0.51× |
| Georgia | 4,138 | 0.5× |
| Michigan | 4,136 | 0.59× |
| Wisconsin | 4,114 | 1.02× |
| Arizona | 3,962 | 0.73× |
| Pennsylvania | 3,945 | 0.44× |
| Nevada | 3,885 | 1.5× |
| Oregon | 3,836 | 1.25× |
| Utah | 3,813 | 1.59× |
| Virginia | 3,788 | 0.58× |
| Maryland | 3,769 | 0.82× |
| New Jersey | 3,760 | 0.55× |
| Illinois | 3,700 | 0.42× |
| Minnesota | 3,676 | 0.96× |
| New York | 3,649 | 0.24× |
| Massachusetts | 3,638 | 0.69× |
| Washington | 3,552 | 0.66× |
| Colorado | 3,542 | 0.84× |
| Washington, District of Columbia | 2,498 | 3.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bangkok | 39.85× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| Giannis Antetokounmpo | 22× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Cambodia | 28.37× | Travel & Leisure |
| Indeed.com | 6.12× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| China Central Television | 51.89× | Movies & TV |
| Magic Johnson | 23.43× | Sports |
| Singer-songwriter | 5.51× | Music & Radio |
| Group buying | 20× | Shopping |
| Thai Airways | 60.06× | Travel & Leisure |
| Pattaya | 34.75× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
| Luxury Bags | 21.91× | Fashion & Accessoires |
| Eva Mendes | 13.98× | Movies & TV |
| Horoscope | 8.78× | Health |
| Gluta | 79.05× | Health |
| Jollibee | 9.1× | Food & Beverages |
| Kia Sportage | 17.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.68 |
| Luxury Orientation | PREMIUM | 3.89 |
| Risk Appetite | THRILL | 1.82 |
| Mindfulness | BALANCE | 1.74 |
| Travelling | THRILL | 1.69 |
| Healthy Lifestyle | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 33.9% |
| Indonesia | 11.1% |
| Japan | 8.9% |
See Thai television soap opera audiences in other countries
- Thai television soap opera — Germany
- Thai television soap opera — United Kingdom
- Thai television soap opera — France
- Thai television soap opera — Italy
- Thai television soap opera — Spain
- Thai television soap opera — Brazil
- Thai television soap opera — Japan
- Thai television soap opera — South Korea
- Thai television soap opera — India
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Thai television soap opera have in United States?
Thai television soap opera has an estimated audience of 267,000 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Thai television soap opera fans?
64.0% of Thai television soap opera fans are female, 36.0% are male, with an average age of 31.5 years.
Which brands do Thai television soap opera fans like most?
Thai television soap opera fans show strongest brand affinity for Bangkok (39.85×), Autism Awareness (19.03×), and Giannis Antetokounmpo (22×) over the country average.
Where do Thai television soap opera fans live in United States?
Thai television soap opera fans in United States are most concentrated in California (reach 5,286), Louisiana (reach 5,230), and Oklahoma (reach 5,111). These three regions account for the largest share of the active audience.
What other brands do Thai television soap opera fans also like?
Beyond Thai television soap opera itself, the audience over-indexes on Autism Awareness (19.03×), Giannis Antetokounmpo (22×), Diabetes mellitus awareness (12.48×), and Cambodia (28.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Thai television soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.