Pattaya Audience in United States

Pattaya logo

Pattaya has an estimated audience of 989,247 people in United States. 51.1% are female, 48.9% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Chonburi Province, Bangkok Metropolitan Region, Gulf of Thailand, Chulalongkorn University, HBO (Asia).

The average Pattaya fan in United States is 30.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chonburi Province, Bangkok Metropolitan Region, Gulf of Thailand, with strongest over-indexing on Chonburi Province (126.92× the country average). Demographically, the Pattaya audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Pattaya fans

Demographic split for Pattaya audience in United States
MetricValue
Female51.1%
Male48.9%
Average age30.3
Estimated audience size989,247

Audience persona

The typical Pattaya fan in United States is balanced, around 30.3 years old, with strong Travelling tendencies and a notable affinity for Chonburi Province.

Top regions in United States

Top regions ranked by reach for Pattaya in United States
RegionReachAffinity
California167,3741.54×
Texas82,8060.97×
Florida73,6581.1×
New York69,2411.25×
Pennsylvania47,0941.41×
Washington36,3671.83×
Illinois32,3210.98×
Georgia29,8830.98×
New Jersey26,2751.04×
North Carolina25,6320.86×
Virginia25,4791.06×
Ohio22,5440.74×
Massachusetts20,4811.05×
Michigan20,3340.79×
Arizona20,1511×
Colorado16,6551.07×
Arkansas16,6122.04×
Maryland16,0040.94×
Tennessee14,9010.75×
Indiana14,7410.82×
Nevada14,1791.48×
Oregon13,5881.2×
South Carolina13,2970.89×
Minnesota12,6300.89×
Missouri12,3990.78×
Wisconsin11,3410.76×
Hawaii10,5612.48×
Louisiana10,0770.79×
Kentucky9,9830.8×
Kansas9,8611.26×
Alabama9,0730.66×
Oklahoma8,8300.8×
Connecticut8,2020.83×
Utah6,9200.78×
Iowa5,6210.69×
Mississippi5,1100.63×
Alaska4,3512.06×
Washington, District of Columbia4,3411.46×
New Mexico4,0290.81×
Idaho4,0040.81×
Maine3,5040.99×
Nebraska3,3090.67×
New Hampshire3,2430.83×
West Virginia2,3800.52×
Rhode Island2,2500.71×
Delaware2,2330.82×
Montana2,1730.79×
North Dakota1,3990.69×
South Dakota1,2140.53×
Vermont1,1430.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pattaya audience
BrandAffinityCategory
Chonburi Province126.92×Travel & Leisure
Bangkok Metropolitan Region77.5×Travel & Leisure
Gulf of Thailand121.43×Travel & Leisure
Chulalongkorn University31.52×Business & Career
HBO (Asia)24.91×Movies & TV
King of Mask Singer36.54×Movies & TV
Mahidol University35.76×Business & Career
Central Thailand27.23×Travel & Leisure
Self Esteem25.72×Music & Radio
Thai language17.49×Politics & Society
Hua Hin District34.13×Travel & Leisure
Chiang Mai Province35.06×Travel & Leisure
Bangkok10.79×Travel & Leisure
Little Monster21.83×Music & Radio
Amanda Seyfried7.14×Movies & TV
Bangkok Airways34.82×Travel & Leisure
Movies1.51×Movies & TV
MØ29.75×Music & Radio
Bee Movie15.58×Movies & TV
Mindanao34.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pattaya audience
TraitClusterScore
TravellingTHRILL2.45
Luxury OrientationPREMIUM1.87
Sports ActivityPOWER1.68
PatriotismCONSERVATISM1.63
Quality AwarenessPREMIUM1.49
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Pattaya
CountryShare
China29.5%
Thailand16.6%
Japan9.2%

See Pattaya audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Pattaya have in United States?

Pattaya has an estimated audience of 989,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Pattaya fans?

51.1% of Pattaya fans are female, 48.9% are male, with an average age of 30.3 years.

Which brands do Pattaya fans like most?

Pattaya fans show strongest brand affinity for Chonburi Province (126.92×), Bangkok Metropolitan Region (77.5×), and Gulf of Thailand (121.43×) over the country average.

Where do Pattaya fans live in United States?

Pattaya fans in United States are most concentrated in California (reach 167,374), Texas (reach 82,806), and Florida (reach 73,658). These three regions account for the largest share of the active audience.

What other brands do Pattaya fans also like?

Beyond Pattaya itself, the audience over-indexes on Bangkok Metropolitan Region (77.5×), Gulf of Thailand (121.43×), Chulalongkorn University (31.52×), and HBO (Asia) (24.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pattaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.