Rascasse Audience Intelligence

Pattaya Audience in United States

A data profile of the people who buy, follow and care about Pattaya in United States — modelled from more than twelve digital signal sources. Pattaya has an estimated audience of 989,247 people in United States.

#312among City in United States#2154among POI in United States#1781in Travel & Leisure

The average Pattaya fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chonburi Province, Bangkok Metropolitan Region, Gulf of Thailand, with strongest over-indexing on Chonburi Province (126.92× the country average).

Demographically, the Pattaya audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pattaya fan in United States is balanced, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Chonburi Province.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pattaya profile in United States.

Audience size
989K
in United States
Gender
51.1%♀
48.9% male
Age
30.3
average years
Country rank
#23848
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pattaya fans

51.1% are female, 48.9% are male, average age 30.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Pattaya audience in United States
MetricValue
Female51.1%
Male48.9%
Average age30.3
Estimated audience size989,247
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Pattaya audience in United States
Age bracketShare%
16-1948%
20-2920%
30-3913%
40-4910%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Pattaya audience comes from United States.

Worldwide audience distribution share by country for Pattaya
CountryShare
China29.5%
Thailand16.5%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pattaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Pattaya fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.31×
02Alaska~5K2.17×
03Arkansas~20K1.98×
04Washington~30K1.72×
05California~200K1.46×
06Nevada~10K1.43×
07Washington, District of Columbia~4K1.35×
08Pennsylvania~40K1.34×
09New York~70K1.23×
10Oregon~10K1.14×
11Florida~70K1.10×
12Kansas~8K1.08×
13Massachusetts~20K1.03×
14Colorado~20K1.02×
15Maine~4K1.02×
16New Jersey~30K1.01×
17Virginia~20K1.01×
18Arizona~20K0.99×
19Maryland~20K0.99×
20Illinois~30K0.98×
21Texas~80K0.95×
22Georgia~30K0.94×
23South Carolina~10K0.94×
24Minnesota~10K0.92×
25Montana~2K0.89×
26New Hampshire~3K0.88×
27Delaware~2K0.88×
28Connecticut~9K0.87×
29Idaho~4K0.86×
30New Mexico~4K0.85×
31Louisiana~10K0.84×
32North Dakota~2K0.84×
33Vermont~1K0.84×
34North Carolina~20K0.83×
35Rhode Island~3K0.83×
36Oklahoma~9K0.82×
37Michigan~20K0.80×
38Indiana~10K0.80×
39Kentucky~10K0.80×
40Utah~7K0.79×
41South Dakota~2K0.79×
42Missouri~10K0.78×
43Wisconsin~10K0.78×
44Nebraska~4K0.78×
45Tennessee~10K0.75×
46Iowa~6K0.75×
47Ohio~20K0.73×
48Mississippi~6K0.73×
49West Virginia~3K0.72×
50Alabama~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Pattaya, United States
0.70×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pattaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pattaya audience
#·InterestCategoryAffinity×
01Chonburi ProvinceTravel & Leisure126.92×
02Gulf of ThailandTravel & Leisure121.43×
03Bangkok Metropolitan RegionTravel & Leisure77.50×
04King of Mask SingerMovies & TV36.54×
05Mahidol UniversityBusiness & Career35.76×
06Chiang Mai ProvinceTravel & Leisure35.06×
07Bangkok AirwaysTravel & Leisure34.82×
08Hua Hin DistrictTravel & Leisure34.13×
09Chulalongkorn UniversityBusiness & Career31.52×
10MØMusic & Radio29.75×
11Central ThailandTravel & Leisure27.23×
12Self EsteemMusic & Radio25.72×
13HBO (Asia)Movies & TV24.91×
14Naked AttractionMovies & TV22.79×
15Little MonsterMusic & Radio21.83×
16Thai languagePolitics & Society17.49×
17Barbara PalvinFashion & Accessoires14.19×
18BangkokTravel & Leisure10.79×
19Amanda SeyfriedMovies & TV7.14×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pattaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pattaya audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.28×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pattaya audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
IndulgenceJOY0.61×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pattaya have in United States?

Pattaya has an estimated audience of 989,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pattaya fans?

51.1% of Pattaya fans are female, 48.9% are male, with an average age of 30.3 years.

03

Which brands do Pattaya fans like most?

Pattaya fans show strongest brand affinity for Chonburi Province (126.92×), Bangkok Metropolitan Region (77.5×), and Gulf of Thailand (121.43×) over the country average.

04

Where do Pattaya fans live in United States?

Pattaya fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pattaya fans also like?

Beyond Pattaya itself, the audience over-indexes on Bangkok Metropolitan Region (77.5×), Gulf of Thailand (121.43×), HBO (Asia) (24.91×), and Chulalongkorn University (31.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pattaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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