Rascasse Audience Intelligence

Self Esteem Audience in United States

A data profile of the people who buy, follow and care about Self Esteem in United States — modelled from more than twelve digital signal sources. Self Esteem has an estimated audience of 1,397,288 people in United States.

#311among Singer-songwriter in United States#3839among Person in United States#2265in Music & Radio

The average Self Esteem fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Big five game, Lily Allen, Placebo (band), with strongest over-indexing on Big five game (370.15× the country average).

Demographically, the Self Esteem audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self Esteem fan in United States is balanced, around 32.5 years old, with strong Tradition tendencies and a notable affinity for Big five game.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self Esteem profile in United States.

Audience size
1.4M
in United States
Gender
48.7%♀
51.3% male
Age
32.5
average years
Country rank
#18714
Person in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self Esteem fans

48.7% are female, 51.3% are male, average age 32.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Self Esteem audience in United States
MetricValue
Female48.7%
Male51.3%
Average age32.5
Estimated audience size1,397,288
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Self Esteem audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3916%
40-4912%
50+11%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Self Esteem audience comes from United States.

Worldwide audience distribution share by country for Self Esteem
CountryShare
United States37.9%
United Kingdom24.1%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self Esteem audience in United States is strongest.

Fig. 05

Top regions by affinity

Self Esteem fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.35×
02Arkansas~20K1.27×
03Mississippi~20K1.21×
04Texas~200K1.20×
05Hawaii~8K1.20×
06North Carolina~60K1.17×
07Georgia~60K1.16×
08Maryland~30K1.16×
09Louisiana~20K1.14×
10Indiana~30K1.10×
11New Mexico~9K1.09×
12Nebraska~9K1.09×
13Idaho~9K1.09×
14Virginia~40K1.08×
15Arizona~40K1.08×
16Alabama~20K1.08×
17Kansas~10K1.07×
18New Jersey~40K1.05×
19Florida~100K1.04×
20Illinois~60K1.04×
21Alaska~4K1.04×
22Washington~30K1.03×
23New York~90K1.01×
24Kentucky~20K1.01×
25Utah~10K1.01×
26Pennsylvania~50K1.00×
27Michigan~40K0.99×
28Missouri~30K0.99×
29Oklahoma~20K0.99×
30Connecticut~20K0.99×
31Nevada~20K0.98×
32Minnesota~20K0.97×
33South Dakota~4K0.97×
34South Carolina~20K0.96×
35Tennessee~30K0.94×
36Oregon~20K0.94×
37North Dakota~3K0.94×
38West Virginia~7K0.93×
39Delaware~4K0.93×
40Ohio~40K0.92×
41Massachusetts~30K0.91×
42Wisconsin~20K0.90×
43Iowa~10K0.90×
44Washington, District of Columbia~4K0.90×
45Rhode Island~4K0.88×
46Colorado~20K0.83×
47Montana~4K0.83×
48Maine~5K0.80×
49Vermont~2K0.80×
50New Hampshire~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Self Esteem, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self Esteem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self Esteem audience
#·InterestCategoryAffinity×
01Big five gamePets & Animals370.15×
02Bloc PartyMusic & Radio103.40×
03Placebo (band)Music & Radio100.55×
04Regina SpektorMusic & Radio80.34×
05Air TransatTravel & Leisure78.40×
06The KillsMusic & Radio58.39×
07Fiona AppleMusic & Radio49.17×
08Lily AllenMusic & Radio36.19×
09James BluntMusic & Radio35.00×
10Drain cleanerHome & Garden32.87×
11Florence and the MachineMusic & Radio29.67×
12Tori AmosMusic & Radio28.66×
13PattayaTravel & Leisure25.72×
14Disclosure (band)Music & Radio24.25×
15Alanis MorissetteMusic & Radio19.35×
16ElectropopMusic & Radio19.06×
17The HivesMusic & Radio18.76×
18Charli XCXMusic & Radio14.26×
19Melanie Martinez (singer)Music & Radio14.00×
20Alison BrieMovies & TV10.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self Esteem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self Esteem audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
SpiritualityBALANCE1.57×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self Esteem audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Family OrientationCONSERVATISM0.78×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self Esteem have in United States?

Self Esteem has an estimated audience of 1,397,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self Esteem fans?

48.7% of Self Esteem fans are female, 51.3% are male, with an average age of 32.5 years.

03

Which brands do Self Esteem fans like most?

Self Esteem fans show strongest brand affinity for Big five game (370.15×), Lily Allen (36.19×), and Placebo (band) (100.55×) over the country average.

04

Where do Self Esteem fans live in United States?

Self Esteem fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Self Esteem fans also like?

Beyond Self Esteem itself, the audience over-indexes on Lily Allen (36.19×), Placebo (band) (100.55×), The Kills (58.39×), and Fiona Apple (49.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Self Esteem audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self Esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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