Rascasse Audience Intelligence

Electropop Audience in United States

A data profile of the people who buy, follow and care about Electropop in United States — modelled from more than twelve digital signal sources. Electropop has an estimated audience of 2,227,643 people in United States.

#232among Musical genre in United States#5977among Topic in United States#1415in Music & Radio

The average Electropop fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google News, Casey, Melanie Martinez (singer), with strongest over-indexing on Google News (14.91× the country average).

Demographically, the Electropop audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electropop fan in United States is more female, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electropop profile in United States.

Audience size
2.2M
in United States
Gender
61.1%♀
38.9% male
Age
29.6
average years
Country rank
#13060
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electropop fans

61.1% are female, 38.9% are male, average age 29.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Electropop audience in United States
MetricValue
Female61.1%
Male38.9%
Average age29.6
Estimated audience size2,227,643
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Electropop audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Electropop audience comes from United States.

Worldwide audience distribution share by country for Electropop
CountryShare
United States18.7%
Mexico13.2%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electropop audience in United States is strongest.

Fig. 05

Top regions by affinity

Electropop fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.36×
02Vermont~5K1.19×
03Alaska~6K1.17×
04New York~100K1.15×
05North Dakota~5K1.14×
06South Dakota~6K1.10×
07Washington~50K1.08×
08Massachusetts~50K1.04×
09Montana~6K1.04×
10New Jersey~60K1.02×
11Oregon~30K1.02×
12Hawaii~10K1.02×
13Rhode Island~7K1.02×
14Delaware~6K1.02×
15Georgia~70K1.01×
16Nevada~20K1.00×
17Maryland~40K0.99×
18West Virginia~10K0.99×
19Texas~200K0.98×
20Virginia~50K0.98×
21Arkansas~20K0.98×
22Maine~8K0.98×
23Illinois~70K0.97×
24New Mexico~10K0.97×
25New Hampshire~9K0.97×
26Washington, District of Columbia~7K0.97×
27Connecticut~20K0.96×
28Utah~20K0.96×
29Nebraska~10K0.96×
30Idaho~10K0.96×
31Indiana~40K0.95×
32Kansas~20K0.95×
33Minnesota~30K0.94×
34Oklahoma~20K0.93×
35Mississippi~20K0.93×
36Michigan~50K0.92×
37Tennessee~40K0.92×
38Pennsylvania~70K0.91×
39Missouri~30K0.91×
40Louisiana~30K0.91×
41Kentucky~30K0.91×
42Iowa~20K0.91×
43North Carolina~60K0.90×
44Arizona~40K0.90×
45Florida~100K0.89×
46Alabama~30K0.89×
47Ohio~60K0.87×
48Colorado~30K0.87×
49Wisconsin~30K0.87×
50South Carolina~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Electropop, United States
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electropop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electropop audience
#·InterestCategoryAffinity×
01Melanie Martinez (singer)Music & Radio38.28×
02ikonMusic & Radio29.47×
03Twenty One PilotsMusic & Radio29.35×
04Bridgit MendlerMovies & TV28.29×
05ALMAMusic & Radio24.27×
06PENTAGONMusic & Radio22.37×
07Park Ji-minMusic & Radio21.01×
08YUNGBLUDMusic & Radio17.75×
09Miranda CosgroveMovies & TV15.47×
10Google NewsNews14.91×
11Dead Poet SocietyMusic & Radio11.66×
12CaseyMusic & Radio11.15×
13Scary Movie (film series)Movies & TV10.85×
14Zara LarssonMusic & Radio10.42×
15Hailee SteinfeldMovies & TV7.20×
16Mckenna GraceMovies & TV6.71×
17Sabrina CarpenterMusic & Radio6.51×
18Millie Bobby BrownMovies & TV6.25×
19SupermanMovies & TV2.92×
20TikTokInternet & Social Media2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electropop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electropop audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Early Adopter MentalityPOWER1.69×
ExtroversionTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electropop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.96×
DIY MentalityTHRILL1.06×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electropop have in United States?

Electropop has an estimated audience of 2,227,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electropop fans?

61.1% of Electropop fans are female, 38.9% are male, with an average age of 29.6 years.

03

Which brands do Electropop fans like most?

Electropop fans show strongest brand affinity for Google News (14.91×), Casey (11.15×), and Melanie Martinez (singer) (38.28×) over the country average.

04

Where do Electropop fans live in United States?

Electropop fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Electropop fans also like?

Beyond Electropop itself, the audience over-indexes on Casey (11.15×), Melanie Martinez (singer) (38.28×), YUNGBLUD (17.75×), and ALMA (24.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Electropop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electropop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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