Rascasse Audience Intelligence

ALMA Audience in United States

A data profile of the people who buy, follow and care about ALMA in United States — modelled from more than twelve digital signal sources. ALMA has an estimated audience of 3,511,269 people in United States.

#1among Electropop in United States#1240among Person in United States#872in Music & Radio

The average ALMA fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Benny Blanco, Electropop, Synthpop, with strongest over-indexing on Benny Blanco (17.48× the country average).

Demographically, the ALMA audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ALMA fan in United States is more female, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Benny Blanco.

Category: Music & Radio · Type: Person · Subtype: Electropop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ALMA profile in United States.

Audience size
3.5M
in United States
Gender
63.4%♀
36.6% male
Age
32.6
average years
Country rank
#8994
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ALMA fans

63.4% are female, 36.6% are male, average age 32.6.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for ALMA audience in United States
MetricValue
Female63.4%
Male36.6%
Average age32.6
Estimated audience size3,511,269
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the ALMA audience in United States
Age bracketShare%
16-1943%
20-2916%
30-3914%
40-4916%
50+11%
Fig. 04

Worldwide distribution

33.6%

of the worldwide ALMA audience comes from United States.

Worldwide audience distribution share by country for ALMA
CountryShare
United States33.6%
France15.6%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ALMA audience in United States is strongest.

Fig. 05

Top regions by affinity

ALMA fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~60K7.41×
02Minnesota~100K3.60×
03Arkansas~50K2.86×
04Colorado~80K2.53×
05Oregon~50K2.12×
06Vermont~7K2.02×
07New York~200K1.61×
08Kansas~20K1.23×
09Michigan~60K1.18×
10New Mexico~10K1.18×
11Connecticut~20K1.11×
12Massachusetts~40K1.10×
13Georgia~60K1.03×
14Nebraska~10K0.98×
15Washington, District of Columbia~6K0.98×
16Florida~100K0.96×
17California~200K0.95×
18Wisconsin~30K0.95×
19New Jersey~50K0.93×
20Nevada~20K0.92×
21Pennsylvania~60K0.86×
22Texas~100K0.85×
23Arizona~30K0.83×
24Rhode Island~5K0.82×
25Illinois~50K0.80×
26North Carolina~50K0.78×
27Washington~30K0.78×
28Iowa~10K0.77×
29Louisiana~20K0.75×
30Missouri~20K0.73×
31Utah~10K0.64×
32Maine~5K0.63×
33Delaware~4K0.63×
34Maryland~20K0.62×
35Hawaii~5K0.60×
36Oklahoma~10K0.59×
37Indiana~20K0.55×
38Alaska~2K0.53×
39Virginia~20K0.50×
40North Dakota~2K0.50×
41Tennessee~20K0.49×
42Idaho~5K0.49×
43South Dakota~2K0.48×
44Montana~3K0.46×
45West Virginia~4K0.45×
46Ohio~20K0.39×
47South Carolina~10K0.38×
48Alabama~10K0.38×
49Kentucky~10K0.38×
50Mississippi~6K0.37×
Fig. 06

Affinity by region

Affinity by region — ALMA, United States
0.37×1.00×7.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ALMA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ALMA audience
#·InterestCategoryAffinity×
01ElectropopMusic & Radio24.27×
02SynthpopMusic & Radio18.45×
03Benny BlancoMusic & Radio17.48×
04Matthew Gray GublerFashion & Accessoires11.24×
05Twenty One PilotsMusic & Radio8.77×
06Group buyingShopping6.71×
07Rosie O'DonnellMovies & TV6.51×
08Google VoiceTechnology & Electronics6.03×
09John GoodmanMovies & TV6.01×
10Bryce Dallas HowardMovies & TV5.60×
11Party CityKids & Family4.70×
12Sabrina CarpenterMusic & Radio3.85×
13Liga MXSports3.69×
14Anime and manga fandomLiterature2.19×
15Hair ExtensionsBeauty & Wellness2.17×
16Britney SpearsMusic & Radio2.03×
17ULTA BeautyBeauty & Wellness1.94×
18Sam's ClubShopping1.66×
19AutoZoneCars & Mobility1.56×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ALMA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ALMA audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Pet OwnershipJOY1.54×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ALMA audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Need for SecurityCONSERVATISM0.92×
TravellingTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ALMA have in United States?

ALMA has an estimated audience of 3,511,269 people in United States, concentrated in California and New York.

02

What is the gender split and age of ALMA fans?

63.4% of ALMA fans are female, 36.6% are male, with an average age of 32.6 years.

03

Which brands do ALMA fans like most?

ALMA fans show strongest brand affinity for Benny Blanco (17.48×), Electropop (24.27×), and Synthpop (18.45×) over the country average.

04

Where do ALMA fans live in United States?

ALMA fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ALMA fans also like?

Beyond ALMA itself, the audience over-indexes on Electropop (24.27×), Synthpop (18.45×), Sabrina Carpenter (3.85×), and Google Voice (6.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electropop audiences in United States

See ALMA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ALMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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