ALMA Audience in Germany
ALMA has an estimated audience of 229,008 people in Germany. 57.8% are female, 42.2% are male, average age 28.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: The Streets, Home construction, Dog breed, Progressive rock, Software engineer.
The average ALMA fan in Germany is 28.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include The Streets, Home construction, Dog breed, with strongest over-indexing on The Streets (70.39× the country average). Demographically, the ALMA audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Electropop
Demographics of ALMA fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 28.6 |
| Estimated audience size | 229,008 |
Audience persona
The typical ALMA fan in Germany is more female, around 28.6 years old, with strong Sustainability tendencies and a notable affinity for The Streets.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 113,921 | 3.65× |
| Nordrhein-Westfalen | 40,351 | 0.81× |
| Bayern | 33,342 | 0.91× |
| Niedersachsen | 18,930 | 0.85× |
| Hessen | 18,577 | 1.06× |
| Sachsen | 15,394 | 1.37× |
| Berlin | 11,845 | 1.16× |
| Rheinland-Pfalz | 9,002 | 0.78× |
| Brandenburg | 5,185 | 0.73× |
| Schleswig-Holstein | 4,909 | 0.6× |
| Hamburg | 4,510 | 0.87× |
| Thüringen | 4,288 | 0.73× |
| Sachsen-Anhalt | 3,577 | 0.6× |
| Mecklenburg-Vorpommern | 2,472 | 0.57× |
| Saarland | 1,865 | 0.66× |
| Bremen | 1,302 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Streets | 70.39× | Music & Radio |
| Home construction | 4.02× | Home & Garden |
| Dog breed | 2.47× | Pets & Animals |
| Progressive rock | 3.11× | Music & Radio |
| Software engineer | 16.68× | Technology & Electronics |
| Home Office | 2.02× | Business & Career |
| myDealZ | 4.79× | Shopping |
| Israel | 3.12× | Travel & Leisure |
| Combat sport | 1.89× | Sports |
| KLIX (AM) | 2.9× | Music & Radio |
| Home Delivery | 2.98× | Food & Beverages |
| Goosebumps (film) | 8.51× | Movies & TV |
| Edvard Grieg | 7.54× | Literature |
| 3D printing | 1.89× | Technology & Electronics |
| Piz Buin | 7.9× | Beauty & Wellness |
| Oliver Kahn | 3.07× | Sports |
| Commercial mortgage | 1.66× | Business & Career |
| Harlow | 13.51× | Travel & Leisure |
| Magazine (band) | 3.97× | Music & Radio |
| Istanbul Aydın University | 12.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.37 |
| Tradition | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| France | 20.5% |
| Belgium | 5.9% |
See ALMA audiences in other countries
More Electropop audiences in Germany
- Ela Minus (6,803)
- Ebbb (1,603)
- Isaac Delusion (1,022)
- Adicta (947)
- Alex Anwandter (313)
Frequently asked questions
How many fans does ALMA have in Germany?
ALMA has an estimated audience of 229,008 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of ALMA fans?
57.8% of ALMA fans are female, 42.2% are male, with an average age of 28.6 years.
Which brands do ALMA fans like most?
ALMA fans show strongest brand affinity for The Streets (70.39×), Home construction (4.02×), and Dog breed (2.47×) over the country average.
Where do ALMA fans live in Germany?
ALMA fans in Germany are most concentrated in Baden-Württemberg (reach 113,921), Nordrhein-Westfalen (reach 40,351), and Bayern (reach 33,342). These three regions account for the largest share of the active audience.
What other brands do ALMA fans also like?
Beyond ALMA itself, the audience over-indexes on Home construction (4.02×), Dog breed (2.47×), Progressive rock (3.11×), and Software engineer (16.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ALMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.