ALMA Audience in Germany
A data profile of the people who buy, follow and care about ALMA in Germany — modelled from more than twelve digital signal sources. ALMA has an estimated audience of 236,928 people in Germany.
The average ALMA fan in Germany is 28.6 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Felix Jaehn, Bob Sinclar, Jet Li, with strongest over-indexing on Felix Jaehn (74.46× the country average).
Demographically, the ALMA audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ALMA fan in Germany is more female, around 28.6 years old, with strong Tradition tendencies and a notable affinity for Felix Jaehn.
At a glance
The key figures that characterise the ALMA profile in Germany.
Search interest · 12-month trend
Demographics of ALMA fans
57.8% are female, 42.2% are male, average age 28.6.
Gender split
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 28.6 |
| Estimated audience size | 236,928 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 20% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide ALMA audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.6% |
| France | 15.6% |
| Italy | 5.0% |
Geography
Where the ALMA audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 3.59× | |
| 02 | Sachsen | ~20K | 1.42× | |
| 03 | Berlin | ~10K | 1.12× | |
| 04 | Hessen | ~20K | 1.03× | |
| 05 | Bayern | ~30K | 0.89× | |
| 06 | Hamburg | ~4K | 0.86× | |
| 07 | Niedersachsen | ~20K | 0.84× | |
| 08 | Rheinland-Pfalz | ~9K | 0.79× | |
| 09 | Thüringen | ~5K | 0.79× | |
| 10 | Nordrhein-Westfalen | ~40K | 0.77× | |
| 11 | Brandenburg | ~5K | 0.75× | |
| 12 | Saarland | ~2K | 0.75× | |
| 13 | Bremen | ~1K | 0.75× | |
| 14 | Sachsen-Anhalt | ~4K | 0.67× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.64× | |
| 16 | Schleswig-Holstein | ~5K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ALMA audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Sinclar | Music & Radio | 120.49× | ||
| 02 | Felix Jaehn | Music & Radio | 74.46× | ||
| 03 | Warren G | Music & Radio | 58.12× | ||
| 04 | Jet Li | Movies & TV | 47.02× | ||
| 05 | Alle Farben | Music & Radio | 33.91× | ||
| 06 | Synthpop | Music & Radio | 22.19× | ||
| 07 | Ponyo | Movies & TV | 20.00× | ||
| 08 | Benny Blanco | Music & Radio | 19.77× | ||
| 09 | Electropop | Music & Radio | 19.50× | ||
| 10 | Jürgen Drews | Music & Radio | 18.91× | ||
| 11 | Charli XCX | Music & Radio | 16.36× | ||
| 12 | Pitbull (rapper) | Music & Radio | 12.35× | ||
| 13 | Avaion | Music & Radio | 12.19× | ||
| 14 | Wale (rapper) | Music & Radio | 11.80× | ||
| 15 | Aaliyah | Music & Radio | 11.52× | ||
| 16 | Nelly | Music & Radio | 8.66× | ||
| 17 | Dua Lipa | Music & Radio | 7.74× | ||
| 18 | DeviantArt | Internet & Social Media | 5.52× | ||
| 19 | Robert Redford | Movies & TV | 4.80× | ||
| 20 | Isabel Marant | Fashion & Accessoires | 4.40× |
Personality of the ALMA audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.37× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.77× |
Frequently asked questions
How many fans does ALMA have in Germany?
ALMA has an estimated audience of 236,928 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of ALMA fans?
57.8% of ALMA fans are female, 42.2% are male, with an average age of 28.6 years.
Which brands do ALMA fans like most?
ALMA fans show strongest brand affinity for Felix Jaehn (74.46×), Bob Sinclar (120.49×), and Jet Li (47.02×) over the country average.
Where do ALMA fans live in Germany?
ALMA fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do ALMA fans also like?
Beyond ALMA itself, the audience over-indexes on Bob Sinclar (120.49×), Jet Li (47.02×), Jürgen Drews (18.91×), and Synthpop (22.19×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for ALMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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