Electropop Audience in Germany

Electropop has an estimated audience of 313,341 people in Germany. 58.2% are female, 41.8% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Reading, Arts and music, Movies, Music, Food and drink.
The average Electropop fan in Germany is 28.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Reading, Arts and music, Movies, with strongest over-indexing on Reading (2.09× the country average). Demographically, the Electropop audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Electropop fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 28.9 |
| Estimated audience size | 313,341 |
Audience persona
The typical Electropop fan in Germany is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 26,809 | 0.39× |
| Bayern | 17,973 | 0.36× |
| Niedersachsen | 14,373 | 0.47× |
| Baden-Württemberg | 11,147 | 0.26× |
| Thüringen | 10,612 | 1.33× |
| Sachsen-Anhalt | 10,306 | 1.27× |
| Brandenburg | 9,987 | 1.03× |
| Hessen | 9,850 | 0.41× |
| Bremen | 9,647 | 3.6× |
| Rheinland-Pfalz | 9,412 | 0.6× |
| Mecklenburg-Vorpommern | 8,652 | 1.45× |
| Saarland | 8,601 | 2.24× |
| Sachsen | 8,190 | 0.53× |
| Schleswig-Holstein | 8,061 | 0.72× |
| Berlin | 7,419 | 0.53× |
| Hamburg | 5,810 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.09× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| Movies | 1.86× | Movies & TV |
| Music | 1.64× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| Wikipedia | 2.44× | Internet & Social Media |
| ALMA | 19.5× | Music & Radio |
| B.I | 8.24× | Music & Radio |
| TikTok | 1.67× | Internet & Social Media |
| Euphoria | 2.01× | Movies & TV |
| Self-awareness | 2.46× | Health |
| Yahoo!ショッピング | 2.09× | |
| Florian Silbereisen | 2.54× | Music & Radio |
| Helene Fischer | 1.97× | Music & Radio |
| Self-love | 1.85× | Health |
| Electronic dance music | 2.22× | Music & Radio |
| Humorism | 3.82× | Literature |
| Millie Bobby Brown | 2.65× | Movies & TV |
| Thomas Gottschalk | 2.04× | Movies & TV |
| KPop Demon Hunters | 2.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Tradition | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.6 |
| Spirituality | BALANCE | 1.54 |
| Convenience Orientation | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Mexico | 13.2% |
| China | 5.8% |
See Electropop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Electropop have in Germany?
Electropop has an estimated audience of 313,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electropop fans?
58.2% of Electropop fans are female, 41.8% are male, with an average age of 28.9 years.
Which brands do Electropop fans like most?
Electropop fans show strongest brand affinity for Reading (2.09×), Arts and music (1.74×), and Movies (1.86×) over the country average.
Where do Electropop fans live in Germany?
Electropop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 26,809), Bayern (reach 17,973), and Niedersachsen (reach 14,373). These three regions account for the largest share of the active audience.
What other brands do Electropop fans also like?
Beyond Electropop itself, the audience over-indexes on Arts and music (1.74×), Movies (1.86×), Music (1.64×), and Food and drink (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electropop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.