Electropop Audience in Germany

Electropop logo

Electropop has an estimated audience of 313,341 people in Germany. 58.2% are female, 41.8% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Reading, Arts and music, Movies, Music, Food and drink.

The average Electropop fan in Germany is 28.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Reading, Arts and music, Movies, with strongest over-indexing on Reading (2.09× the country average). Demographically, the Electropop audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Electropop fans

Demographic split for Electropop audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age28.9
Estimated audience size313,341

Audience persona

The typical Electropop fan in Germany is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Reading.

Top regions in Germany

Top regions ranked by reach for Electropop in Germany
RegionReachAffinity
Nordrhein-Westfalen26,8090.39×
Bayern17,9730.36×
Niedersachsen14,3730.47×
Baden-Württemberg11,1470.26×
Thüringen10,6121.33×
Sachsen-Anhalt10,3061.27×
Brandenburg9,9871.03×
Hessen9,8500.41×
Bremen9,6473.6×
Rheinland-Pfalz9,4120.6×
Mecklenburg-Vorpommern8,6521.45×
Saarland8,6012.24×
Sachsen8,1900.53×
Schleswig-Holstein8,0610.72×
Berlin7,4190.53×
Hamburg5,8100.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electropop audience
BrandAffinityCategory
Reading2.09×Literature
Arts and music1.74×Arts & Culture
Movies1.86×Movies & TV
Music1.64×Business & Career
Food and drink1.55×Food & Beverages
Wikipedia2.44×Internet & Social Media
ALMA19.5×Music & Radio
B.I8.24×Music & Radio
TikTok1.67×Internet & Social Media
Euphoria2.01×Movies & TV
Self-awareness2.46×Health
Yahoo!ショッピング2.09×
Florian Silbereisen2.54×Music & Radio
Helene Fischer1.97×Music & Radio
Self-love1.85×Health
Electronic dance music2.22×Music & Radio
Humorism3.82×Literature
Millie Bobby Brown2.65×Movies & TV
Thomas Gottschalk2.04×Movies & TV
KPop Demon Hunters2.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electropop audience
TraitClusterScore
SustainabilityBALANCE1.61
TraditionCONSERVATISM1.61
Early Adopter MentalityPOWER1.6
SpiritualityBALANCE1.54
Convenience OrientationPREMIUM1.44
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Electropop
CountryShare
United States18.7%
Mexico13.2%
China5.8%

See Electropop audiences in other countries

More Musical genre audiences in Germany

Frequently asked questions

How many fans does Electropop have in Germany?

Electropop has an estimated audience of 313,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Electropop fans?

58.2% of Electropop fans are female, 41.8% are male, with an average age of 28.9 years.

Which brands do Electropop fans like most?

Electropop fans show strongest brand affinity for Reading (2.09×), Arts and music (1.74×), and Movies (1.86×) over the country average.

Where do Electropop fans live in Germany?

Electropop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 26,809), Bayern (reach 17,973), and Niedersachsen (reach 14,373). These three regions account for the largest share of the active audience.

What other brands do Electropop fans also like?

Beyond Electropop itself, the audience over-indexes on Arts and music (1.74×), Movies (1.86×), Music (1.64×), and Food and drink (1.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electropop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.