Electronic dance music Audience in Germany
Electronic dance music has an estimated audience of 7,019,421 people in Germany. 49.8% are female, 50.2% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disc jockey, Rave, Tech house, House music, Livemusic.
The average Electronic dance music fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disc jockey, Rave, Tech house, with strongest over-indexing on Disc jockey (2.79× the country average). Demographically, the Electronic dance music audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Electronic dance music fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 33.9 |
| Estimated audience size | 7,019,421 |
Audience persona
The typical Electronic dance music fan in Germany is balanced, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Disc jockey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,331,219 | 0.87× |
| Bayern | 687,188 | 0.61× |
| Baden-Württemberg | 576,315 | 0.6× |
| Niedersachsen | 501,377 | 0.74× |
| Hessen | 344,042 | 0.64× |
| Sachsen | 338,524 | 0.98× |
| Rheinland-Pfalz | 287,726 | 0.82× |
| Thüringen | 252,508 | 1.41× |
| Brandenburg | 243,396 | 1.12× |
| Sachsen-Anhalt | 221,998 | 1.22× |
| Mecklenburg-Vorpommern | 195,249 | 1.46× |
| Berlin | 192,529 | 0.61× |
| Schleswig-Holstein | 171,186 | 0.68× |
| Saarland | 144,044 | 1.67× |
| Bremen | 121,250 | 2.02× |
| Hamburg | 119,700 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disc jockey | 2.79× | Music & Radio |
| Rave | 3.05× | Music & Radio |
| Tech house | 2.85× | Music & Radio |
| House music | 1.65× | Music & Radio |
| Livemusic | 1.69× | Music & Radio |
| Musical instrument | 1.72× | Music & Radio |
| Festival | 1.6× | Music & Radio |
| Disco | 2.24× | Music & Radio |
| Dance music | 1.85× | Music & Radio |
| Detroit techno | 3.14× | Music & Radio |
| Trance music | 2.5× | Music & Radio |
| Music festivals | 1.79× | Music & Radio |
| Deep house | 2.43× | Music & Radio |
| Electronica | 2.15× | Music & Radio |
| Nightclubs | 1.63× | Music & Radio |
| Intelligent dance music | 3.01× | Music & Radio |
| Drums | 1.89× | Music & Radio |
| African-American music | 1.51× | Music & Radio |
| Ibiza | 1.95× | Travel & Leisure |
| Recording studio | 1.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.14 |
| Sports Activity | POWER | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.4% |
| Germany | 5.6% |
See Electronic dance music audiences in other countries
- Electronic dance music — United States
- Electronic dance music — United Kingdom
- Electronic dance music — France
- Electronic dance music — Italy
- Electronic dance music — Spain
- Electronic dance music — Brazil
- Electronic dance music — Japan
- Electronic dance music — South Korea
- Electronic dance music — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Electronic dance music have in Germany?
Electronic dance music has an estimated audience of 7,019,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic dance music fans?
49.8% of Electronic dance music fans are female, 50.2% are male, with an average age of 33.9 years.
Which brands do Electronic dance music fans like most?
Electronic dance music fans show strongest brand affinity for Disc jockey (2.79×), Rave (3.05×), and Tech house (2.85×) over the country average.
Where do Electronic dance music fans live in Germany?
Electronic dance music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,331,219), Bayern (reach 687,188), and Baden-Württemberg (reach 576,315). These three regions account for the largest share of the active audience.
What other brands do Electronic dance music fans also like?
Beyond Electronic dance music itself, the audience over-indexes on Rave (3.05×), Tech house (2.85×), House music (1.65×), and Livemusic (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.