Electronica Audience in Germany
Electronica has an estimated audience of 4,052,393 people in Germany. 46.7% are female, 53.3% are male, average age 34.8. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Corfu (regional unit), Preacher (comics), Unique Gifts, Progressive rock, Israel.
The average Electronica fan in Germany is 34.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Corfu (regional unit), Preacher (comics), Unique Gifts, with strongest over-indexing on Corfu (regional unit) (8.25× the country average). Demographically, the Electronica audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Electronica fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 34.8 |
| Estimated audience size | 4,052,393 |
Audience persona
The typical Electronica fan in Germany is balanced, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,623,175 | 4.03× |
| Baden-Württemberg | 1,201,099 | 2.17× |
| Hessen | 522,738 | 1.69× |
| Nordrhein-Westfalen | 446,926 | 0.5× |
| Niedersachsen | 217,159 | 0.55× |
| Sachsen | 189,409 | 0.95× |
| Berlin | 177,782 | 0.98× |
| Rheinland-Pfalz | 157,529 | 0.78× |
| Thüringen | 82,458 | 0.8× |
| Schleswig-Holstein | 77,271 | 0.53× |
| Hamburg | 68,604 | 0.75× |
| Brandenburg | 55,494 | 0.44× |
| Sachsen-Anhalt | 31,434 | 0.3× |
| Saarland | 26,829 | 0.54× |
| Bremen | 23,760 | 0.69× |
| Mecklenburg-Vorpommern | 23,039 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 8.25× | Travel & Leisure |
| Preacher (comics) | 8.96× | Literature |
| Unique Gifts | 1.56× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| Israel | 2.13× | Travel & Leisure |
| Home Delivery | 2.81× | Food & Beverages |
| Urban horticulture | 1.77× | Home & Garden |
| Birthday Gifts | 1.54× | Kids & Family |
| Snow White (Fables) | 1.89× | Literature |
| Information sensitivity | 4.15× | Technology & Electronics |
| Hauptschule | 6.03× | Kids & Family |
| myDealZ | 2.15× | Shopping |
| Hà Tĩnh | 8.38× | Travel & Leisure |
| Grinch | 1.59× | Movies & TV |
| Google Home | 3.44× | Technology & Electronics |
| Figure painting (hobby) | 2.15× | Arts & Culture |
| Hostelworld | 3.14× | Travel & Leisure |
| Coimbra Fado | 9.12× | Music & Radio |
| Chalkidiki | 2.07× | Travel & Leisure |
| Golem | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.21 |
| Indulgence | JOY | 1.2 |
| Early Adopter Mentality | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.11 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 5.4% |
| United Kingdom | 5.4% |
See Electronica audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Electronica have in Germany?
Electronica has an estimated audience of 4,052,393 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Electronica fans?
46.7% of Electronica fans are female, 53.3% are male, with an average age of 34.8 years.
Which brands do Electronica fans like most?
Electronica fans show strongest brand affinity for Corfu (regional unit) (8.25×), Preacher (comics) (8.96×), and Unique Gifts (1.56×) over the country average.
Where do Electronica fans live in Germany?
Electronica fans in Germany are most concentrated in Bayern (reach 2,623,175), Baden-Württemberg (reach 1,201,099), and Hessen (reach 522,738). These three regions account for the largest share of the active audience.
What other brands do Electronica fans also like?
Beyond Electronica itself, the audience over-indexes on Preacher (comics) (8.96×), Unique Gifts (1.56×), Progressive rock (1.75×), and Israel (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.