A data profile of the people who buy, follow and care about Electronica in Spain — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 2,734,526 people in Spain.
Electronica has an estimated audience of 2,734,526 people in Spain. 44.1% are female, 55.9% are male, average age 37.8. Top brand affinities: Livemusic, Resident Advisor, Electronic dance music, Coches.net, Local food.
Top brand affinities include Livemusic, Resident Advisor, Electronic dance music, with strongest over-indexing on Livemusic (2.77× the country average).
Demographically, the Electronica audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Tradition, Risk Appetite.
The typical Electronica fan in Spain is more male, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Livemusic.
The key figures that characterise the Electronica profile in Spain.
44.1% are female, 55.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 37.8 |
| Estimated audience size | 2,734,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Electronica audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 5.4% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Electronica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resident Advisor | Music & Radio | 6.50× | ||
| 02 | Italo disco | Music & Radio | 6.49× | ||
| 03 | Detroit techno | Music & Radio | 4.39× | ||
| 04 | Japanese hip hop | Music & Radio | 3.40× | ||
| 05 | Winamax | Games | 2.90× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 2.89× | ||
| 07 | Livemusic | Music & Radio | 2.77× | ||
| 08 | Electronic dance music | Music & Radio | 2.74× | ||
| 09 | Omegle | Internet & Social Media | 2.23× | ||
| 10 | Dance music | Music & Radio | 2.04× | ||
| 11 | Local food | Food & Beverages | 1.94× | ||
| 12 | Volunteering | Politics & Society | 1.86× | ||
| 13 | Michael Jackson | Music & Radio | 1.84× | ||
| 14 | Folklore | Politics & Society | 1.73× | ||
| 15 | El Mueble | Home & Garden | 1.69× | ||
| 16 | Coches.net | Cars & Mobility | 1.66× | ||
| 17 | Musical theatre | Movies & TV | 1.64× | ||
| 18 | Badoo | Internet & Social Media | 1.63× | ||
| 19 | Music festivals | Music & Radio | 1.60× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.31× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.78× | |
| DIY Mentality | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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