A data profile of the people who buy, follow and care about Electronica in Brazil — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 3,369,843 people in Brazil.
Electronica has an estimated audience of 3,369,843 people in Brazil. 48.2% are female, 51.8% are male, average age 32.6. Top brand affinities: Avicii, BTS, Michael Jackson, Esporte Clube Bahia, Music download.
Top brand affinities include Avicii, BTS, Michael Jackson, with strongest over-indexing on Avicii (12.82× the country average).
Demographically, the Electronica audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Electronica fan in Brazil is balanced, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avicii.
The key figures that characterise the Electronica profile in Brazil.
48.2% are female, 51.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 32.6 |
| Estimated audience size | 3,369,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Electronica audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 5.6% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Electronica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VirtualDJ | Technology & Electronics | 14.38× | ||
| 02 | Avicii | Music & Radio | 12.82× | ||
| 03 | Skrillex | Music & Radio | 10.64× | ||
| 04 | Discogs | Music & Radio | 7.41× | ||
| 05 | Tomorrowland | Music & Radio | 5.69× | ||
| 06 | Nelly Furtado | Music & Radio | 4.68× | ||
| 07 | Fernanda Souza | Movies & TV | 4.47× | ||
| 08 | Caio Castro | Movies & TV | 4.44× | ||
| 09 | Bryan Adams | Music & Radio | 4.05× | ||
| 10 | Amy Winehouse | Music & Radio | 3.49× | ||
| 11 | Kurt Cobain | Music & Radio | 3.44× | ||
| 12 | Bad Bunny | Music & Radio | 2.84× | ||
| 13 | BTS | Music & Radio | 2.52× | ||
| 14 | Rick and Morty | Movies & TV | 2.19× | ||
| 15 | Bossa nova | Music & Radio | 2.09× | ||
| 16 | Festival | Music & Radio | 1.97× | ||
| 17 | Michael Jackson | Music & Radio | 1.87× | ||
| 18 | Music download | Technology & Electronics | 1.62× | ||
| 19 | Esporte Clube Bahia | Sports | 1.56× | ||
| 20 | Steam | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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