A data profile of the people who buy, follow and care about Festival in Brazil — modelled from more than twelve digital signal sources. Festival has an estimated audience of 7,831,991 people in Brazil.
The average Festival fan in Brazil is 37.9 years old, more female, and lives primarily in Paraná.
The audience is concentrated in Paraná, São Paulo, Maranhão.
Top brand affinities include Concerts, Assaí, Folklore, with strongest over-indexing on Concerts (1.54× the country average).
Demographically, the Festival audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Festival fan in Brazil is more female, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the Festival profile in Brazil.
59.7% are female, 40.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 37.9 |
| Estimated audience size | 7,831,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Festival audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~1M | 6.12× | |
| 02 | Paraná | ~2M | 4.56× | |
| 03 | Espírito Santo | ~200K | 1.11× | |
| 04 | Tocantins | ~50K | 0.90× | |
| 05 | Roraima | ~20K | 0.87× | |
| 06 | Acre | ~20K | 0.85× | |
| 07 | Amapá | ~20K | 0.83× | |
| 08 | Pará | ~200K | 0.80× | |
| 09 | Paraíba | ~100K | 0.77× | |
| 10 | Piauí | ~80K | 0.77× | |
| 11 | Amazonas | ~100K | 0.76× | |
| 12 | Sergipe | ~60K | 0.74× | |
| 13 | Alagoas | ~80K | 0.73× | |
| 14 | Bahia | ~400K | 0.72× | |
| 15 | Rondônia | ~50K | 0.71× | |
| 16 | Mato Grosso do Sul | ~80K | 0.69× | |
| 17 | Pernambuco | ~200K | 0.68× | |
| 18 | Minas Gerais | ~500K | 0.67× | |
| 19 | Rio Grande do Norte | ~90K | 0.66× | |
| 20 | Rio de Janeiro | ~500K | 0.65× | |
| 21 | Federal District | ~80K | 0.65× | |
| 22 | São Paulo | ~1.5M | 0.63× | |
| 23 | Mato Grosso | ~90K | 0.62× | |
| 24 | Rio Grande do Sul | ~300K | 0.57× | |
| 25 | Ceará | ~200K | 0.57× | |
| 26 | Santa Catarina | ~200K | 0.56× | |
| 27 | Goiás | ~200K | 0.56× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Void (band) | Music & Radio | 4.55× | ||
| 02 | Exit (festival) | Music & Radio | 2.98× | ||
| 03 | African popular music | Music & Radio | 2.76× | ||
| 04 | Trance music | Music & Radio | 2.51× | ||
| 05 | Heath Ledger | Movies & TV | 2.37× | ||
| 06 | Djavan | Music & Radio | 2.03× | ||
| 07 | Megan Fox | Movies & TV | 1.99× | ||
| 08 | Folklore | Politics & Society | 1.98× | ||
| 09 | Electronica | Music & Radio | 1.97× | ||
| 10 | Diogo Nogueira | Music & Radio | 1.94× | ||
| 11 | Henry Cavill | Movies & TV | 1.81× | ||
| 12 | Electro (music) | Music & Radio | 1.78× | ||
| 13 | Arlindo Cruz | Music & Radio | 1.74× | ||
| 14 | Freddie Mercury | Music & Radio | 1.61× | ||
| 15 | Music festivals | Music & Radio | 1.60× | ||
| 16 | Eduardo Costa | Music & Radio | 1.60× | ||
| 17 | Concerts | Music & Radio | 1.54× | ||
| 18 | Assaí | Food & Beverages | 1.54× | ||
| 19 | Electronic dance music | Music & Radio | 1.54× | ||
| 20 | Happy hour | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Sports Activity | POWER | 0.98× | |
| DIY Mentality | THRILL | 0.99× |
Festival has an estimated audience of 7,831,991 people in Brazil, concentrated in Paraná and São Paulo.
59.7% of Festival fans are female, 40.3% are male, with an average age of 37.9 years.
Festival fans show strongest brand affinity for Concerts (1.54×), Assaí (1.54×), and Folklore (1.98×) over the country average.
Festival fans in Brazil are most concentrated in Paraná (reach ~2M), São Paulo (reach ~1.5M), and Maranhão (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Assaí (1.54×), Folklore (1.98×), Music festivals (1.6×), and Happy hour (1.53×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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