A data profile of the people who buy, follow and care about Festival in India — modelled from more than twelve digital signal sources. Festival has an estimated audience of 7,963,643 people in India.
The average Festival fan in India is 32.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Weather Report, Popular music, Trisha (actress), with strongest over-indexing on Weather Report (2.06× the country average).
Demographically, the Festival audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Tradition, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Festival fan in India is more male, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Weather Report.
The key figures that characterise the Festival profile in India.
33.8% are female, 66.2% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 32.8 |
| Estimated audience size | 7,963,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Festival audience comes from India.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~200K | 1.40× | |
| 02 | Andhra Pradesh | ~100K | 1.38× | |
| 03 | Goa | ~10K | 1.34× | |
| 04 | Jharkhand | ~90K | 1.29× | |
| 05 | Chhattisgarh | ~60K | 1.22× | |
| 06 | Bihar | ~200K | 1.20× | |
| 07 | Karnataka | ~200K | 1.17× | |
| 08 | Tamil Nadu | ~200K | 1.13× | |
| 09 | Madhya Pradesh | ~200K | 1.10× | |
| 10 | Uttarakhand | ~40K | 1.09× | |
| 11 | Arunachal Pradesh | ~5K | 1.06× | |
| 12 | Nagaland | ~6K | 1.05× | |
| 13 | Maharashtra | ~400K | 1.04× | |
| 14 | Assam | ~80K | 1.02× | |
| 15 | West Bengal | ~200K | 0.97× | |
| 16 | Uttar Pradesh | ~400K | 0.96× | |
| 17 | Gujarat | ~200K | 0.95× | |
| 18 | Sikkim | ~3K | 0.95× | |
| 19 | Tripura | ~10K | 0.94× | |
| 20 | Himachal Pradesh | ~30K | 0.93× | |
| 21 | Rajasthan | ~200K | 0.92× | |
| 22 | Manipur | ~9K | 0.89× | |
| 23 | Punjab (region) | ~90K | 0.88× | |
| 24 | Haryana | ~90K | 0.86× | |
| 25 | Odisha | ~70K | 0.83× | |
| 26 | Meghalaya | ~6K | 0.78× | |
| 27 | Mizoram | ~4K | 0.75× | |
| 28 | Kerala | ~90K | 0.74× | |
| 29 | Jammu and Kashmir | ~20K | 0.68× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huma Qureshi (actress) | Movies & TV | 2.90× | ||
| 02 | Electro (music) | Music & Radio | 2.57× | ||
| 03 | House music | Music & Radio | 2.29× | ||
| 04 | Vikram (actor) | Movies & TV | 2.16× | ||
| 05 | Trisha (actress) | Movies & TV | 2.11× | ||
| 06 | Weather Report | Music & Radio | 2.06× | ||
| 07 | Thiruvananthapuram | Travel & Leisure | 1.84× | ||
| 08 | Dance music | Music & Radio | 1.65× | ||
| 09 | Gown | Fashion & Accessoires | 1.65× | ||
| 10 | Popular music | Music & Radio | 1.64× | ||
| 11 | K (anime) | Literature | 1.64× | ||
| 12 | Skirt | Fashion & Accessoires | 1.63× | ||
| 13 | Musical instrument | Music & Radio | 1.63× | ||
| 14 | Plays | Literature | 1.56× | ||
| 15 | Folklore | Politics & Society | 1.56× | ||
| 16 | Mehndi | Fashion & Accessoires | 1.56× | ||
| 17 | Asia Cup | Sports | 1.54× | ||
| 18 | Electronic music | Music & Radio | 1.52× | ||
| 19 | Embroidery | Home & Garden | 1.52× | ||
| 20 | Instrumental | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.52× | |
| Risk Appetite | THRILL | 1.27× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Patriotism | CONSERVATISM | 1.05× |
Festival has an estimated audience of 7,963,643 people in India, concentrated in Maharashtra and Uttar Pradesh.
33.8% of Festival fans are female, 66.2% are male, with an average age of 32.8 years.
Festival fans show strongest brand affinity for Weather Report (2.06×), Popular music (1.64×), and Trisha (actress) (2.11×) over the country average.
Festival fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Popular music (1.64×), Trisha (actress) (2.11×), Electronic music (1.52×), and Electro (music) (2.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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