A data profile of the people who buy, follow and care about Festival in Finland — modelled from more than twelve digital signal sources. Festival has an estimated audience of 684,615 people in Finland.
Festival has an estimated audience of 684,615 people in Finland. 58.1% are female, 41.9% are male, average age 42.3. Top brand affinities: Helsingin Sanomat, Iltalehti, Dernières Nouvelles d'Alsace, Ilta-Sanomat, Google.
Top brand affinities include Helsingin Sanomat, Iltalehti, Dernières Nouvelles d'Alsace, with strongest over-indexing on Helsingin Sanomat (1.66× the country average).
Demographically, the Festival audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Festival fan in Finland is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Helsingin Sanomat.
The key figures that characterise the Festival profile in Finland.
58.1% are female, 41.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.3 |
| Estimated audience size | 684,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Festival audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday | Travel & Leisure | 2.13× | ||
| 02 | Pop music | Music & Radio | 2.00× | ||
| 03 | Kotipizza | Food & Beverages | 1.78× | ||
| 04 | Rock music | Music & Radio | 1.75× | ||
| 05 | Iltalehti | News | 1.71× | ||
| 06 | Viking Line | Cars & Mobility | 1.70× | ||
| 07 | Ilta-Sanomat | News | 1.69× | ||
| 08 | Liiga | Sports | 1.68× | ||
| 09 | Culture | Literature | 1.67× | ||
| 10 | Helsingin Sanomat | News | 1.66× | ||
| 11 | Helsinki | Travel & Leisure | 1.65× | ||
| 12 | Finnair | Travel & Leisure | 1.64× | ||
| 13 | Nordic countries | Travel & Leisure | 1.64× | ||
| 14 | Finland | Travel & Leisure | 1.63× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Veikkaus | Games | 1.59× | ||
| 18 | Politics and social issues | Politics & Society | 1.59× | ||
| 19 | Dernières Nouvelles d'Alsace | News | 1.55× | ||
| 20 | Kauppalehti | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.66× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.25× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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