A data profile of the people who buy, follow and care about Holiday in Finland — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,137,268 people in Finland.
Holiday has an estimated audience of 1,137,268 people in Finland. 66.5% are female, 33.5% are male, average age 47.1. Top brand affinities: Finnair, Danske Bank, Biltema, Helsinki, Stockmann.
Top brand affinities include Finnair, Danske Bank, Biltema, with strongest over-indexing on Finnair (2.03× the country average).
Demographically, the Holiday audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Holiday fan in Finland is more female, around 47.1 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
The key figures that characterise the Holiday profile in Finland.
66.5% are female, 33.5% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 47.1 |
| Estimated audience size | 1,137,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Holiday audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 2.21× | ||
| 02 | Festival | Music & Radio | 2.13× | ||
| 03 | Finnair | Travel & Leisure | 2.03× | ||
| 04 | Dinner | Food & Beverages | 2.03× | ||
| 05 | Cruises | Travel & Leisure | 2.01× | ||
| 06 | Desserts | Food & Beverages | 1.95× | ||
| 07 | Internet & Social Media | 1.93× | |||
| 08 | Stockmann | Shopping | 1.85× | ||
| 09 | Trivago | Travel & Leisure | 1.85× | ||
| 10 | Spas | Beauty & Wellness | 1.77× | ||
| 11 | Intersport | Shopping | 1.75× | ||
| 12 | Hair products | Beauty & Wellness | 1.68× | ||
| 13 | Happiness | Health | 1.65× | ||
| 14 | Kitchen | Home & Garden | 1.64× | ||
| 15 | Dogs | Pets & Animals | 1.63× | ||
| 16 | Biltema | Business & Career | 1.62× | ||
| 17 | Nature | Home & Garden | 1.62× | ||
| 18 | Shoes | Fashion & Accessoires | 1.57× | ||
| 19 | Helsinki | Travel & Leisure | 1.53× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Community Orientation | OPEN | 1.42× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Individualism | JOY | 0.96× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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