A data profile of the people who buy, follow and care about Holiday in Sweden — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,890,988 people in Sweden.
Holiday has an estimated audience of 1,890,988 people in Sweden. 61.2% are female, 38.8% are male, average age 47.2. Top brand affinities: Systembolaget, Swedbank, Elgiganten, Vacations, Dinner.
Top brand affinities include Systembolaget, Swedbank, Elgiganten, with strongest over-indexing on Systembolaget (1.93× the country average).
Demographically, the Holiday audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Holiday fan in Sweden is more female, around 47.2 years old, with strong Tradition tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Holiday profile in Sweden.
61.2% are female, 38.8% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 47.2 |
| Estimated audience size | 1,890,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Holiday audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Festival | Music & Radio | 2.56× | ||
| 02 | Real property | Home & Garden | 2.39× | ||
| 03 | Vacations | Travel & Leisure | 2.32× | ||
| 04 | Dinner | Food & Beverages | 2.29× | ||
| 05 | Systembolaget | Shopping | 1.93× | ||
| 06 | Pizza | Food & Beverages | 1.86× | ||
| 07 | Desserts | Food & Beverages | 1.83× | ||
| 08 | Fiction books | Literature | 1.80× | ||
| 09 | Bars | Travel & Leisure | 1.75× | ||
| 10 | Intersport | Shopping | 1.62× | ||
| 11 | Swedbank | Business & Career | 1.61× | ||
| 12 | Scandinavia | Travel & Leisure | 1.61× | ||
| 13 | Dogs | Pets & Animals | 1.61× | ||
| 14 | Nature | Home & Garden | 1.59× | ||
| 15 | Happiness | Health | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.58× | ||
| 17 | Tele2 | Technology & Electronics | 1.56× | ||
| 18 | Apartment | Business & Career | 1.55× | ||
| 19 | Beaches | Travel & Leisure | 1.54× | ||
| 20 | Elgiganten | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Community Orientation | OPEN | 1.40× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.97× | |
| Individualism | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.