A data profile of the people who buy, follow and care about Holiday in Netherlands — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 3,439,664 people in Netherlands.
The average Holiday fan in Netherlands is 45.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Gelderland.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.75× the country average).
Demographically, the Holiday audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Holiday fan in Netherlands is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Holiday profile in Netherlands.
62.6% are female, 37.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.8 |
| Estimated audience size | 3,439,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Holiday audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 1.46× | |
| 02 | Gelderland | ~600K | 1.44× | |
| 03 | Zuid-Holland | ~900K | 1.14× | |
| 04 | North Brabant | ~600K | 1.09× | |
| 05 | Flevoland | ~100K | 1.05× | |
| 06 | Limburg | ~200K | 1.03× | |
| 07 | Utrecht | ~300K | 0.96× | |
| 08 | Overijssel | ~200K | 0.90× | |
| 09 | Friesland | ~100K | 0.85× | |
| 10 | Zeeland | ~60K | 0.83× | |
| 11 | Drenthe | ~90K | 0.82× | |
| 12 | Groningen | ~90K | 0.79× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 2.53× | ||
| 02 | Walking | Sports | 2.48× | ||
| 03 | Center Parcs | Travel & Leisure | 2.35× | ||
| 04 | Etos | Health | 1.88× | ||
| 05 | TUI | Travel & Leisure | 1.82× | ||
| 06 | Internet & Social Media | 1.80× | |||
| 07 | Belgium | Travel & Leisure | 1.77× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.75× | ||
| 09 | Rabobank | Business & Career | 1.75× | ||
| 10 | Vacations | Travel & Leisure | 1.72× | ||
| 11 | Hair products | Beauty & Wellness | 1.68× | ||
| 12 | Marco Borsato | Music & Radio | 1.67× | ||
| 13 | Kitchen | Home & Garden | 1.64× | ||
| 14 | Hornbach | Shopping | 1.61× | ||
| 15 | Bol.com | Shopping | 1.61× | ||
| 16 | Family | Kids & Family | 1.60× | ||
| 17 | ABN AMRO | Business & Career | 1.55× | ||
| 18 | Psychology | Business & Career | 1.54× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.53× | |
| Extroversion | THRILL | 1.45× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Spirituality | BALANCE | 0.94× |
Holiday has an estimated audience of 3,439,664 people in Netherlands, concentrated in North Holland and Zuid-Holland.
62.6% of Holiday fans are female, 37.4% are male, with an average age of 45.8 years.
Holiday fans show strongest brand affinity for Jumbo (supermarket) (1.75×), Rabobank (1.75×), and WhatsApp (1.8×) over the country average.
Holiday fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~900K), and Gelderland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Rabobank (1.75×), WhatsApp (1.8×), Walking (2.48×), and Hornbach (1.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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