A data profile of the people who buy, follow and care about Holiday in Norway — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,207,169 people in Norway.
Holiday has an estimated audience of 1,207,169 people in Norway. 59.5% are female, 40.5% are male, average age 48.2. Top brand affinities: Vacations, Nature, Dinner, Family, Apartment.
Top brand affinities include Vacations, Nature, Dinner, with strongest over-indexing on Vacations (2.86× the country average).
Demographically, the Holiday audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Holiday fan in Norway is more female, around 48.2 years old, with strong Tradition tendencies and a notable affinity for Vacations.
The key figures that characterise the Holiday profile in Norway.
59.5% are female, 40.5% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 48.2 |
| Estimated audience size | 1,207,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Holiday audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vacations | Travel & Leisure | 2.86× | ||
| 02 | Salmon | Food & Beverages | 2.54× | ||
| 03 | Dinner | Food & Beverages | 2.40× | ||
| 04 | Festival | Music & Radio | 2.30× | ||
| 05 | Foodie | Food & Beverages | 1.91× | ||
| 06 | Cruises | Travel & Leisure | 1.88× | ||
| 07 | Island | Travel & Leisure | 1.86× | ||
| 08 | Desserts | Food & Beverages | 1.76× | ||
| 09 | Spar (retailer) | Shopping | 1.75× | ||
| 10 | Nature | Home & Garden | 1.70× | ||
| 11 | Pizza | Food & Beverages | 1.70× | ||
| 12 | Apartment | Business & Career | 1.66× | ||
| 13 | Kindergarten | Kids & Family | 1.66× | ||
| 14 | Modern architecture | Arts & Culture | 1.61× | ||
| 15 | Toys | Games | 1.56× | ||
| 16 | Psychology | Business & Career | 1.55× | ||
| 17 | Hair products | Beauty & Wellness | 1.54× | ||
| 18 | Family | Kids & Family | 1.52× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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