A data profile of the people who buy, follow and care about Holiday in Portugal — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 2,217,720 people in Portugal.
The average Holiday fan in Portugal is 46.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Beaches, EDreams, Costume jewelry, with strongest over-indexing on Beaches (1.6× the country average).
Demographically, the Holiday audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Holiday fan in Portugal is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Beaches.
The key figures that characterise the Holiday profile in Portugal.
62.0% are female, 38.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.7 |
| Estimated audience size | 2,217,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Holiday audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 2.07× | |
| 02 | Lisbon District | ~1M | 1.51× | |
| 03 | Porto District | ~600K | 1.24× | |
| 04 | Santarém District | ~100K | 1.24× | |
| 05 | Setúbal District | ~300K | 1.23× | |
| 06 | Madeira | ~70K | 1.12× | |
| 07 | Coimbra District | ~100K | 1.07× | |
| 08 | Aveiro District | ~200K | 1.04× | |
| 09 | Leiria District | ~100K | 1.04× | |
| 10 | Braga District | ~200K | 1.01× | |
| 11 | Beja District | ~40K | 0.99× | |
| 12 | Évora District | ~40K | 0.95× | |
| 13 | Bragança District | ~20K | 0.95× | |
| 14 | Azores | ~60K | 0.94× | |
| 15 | Guarda District | ~30K | 0.94× | |
| 16 | Portalegre District | ~20K | 0.94× | |
| 17 | Castelo Branco District | ~40K | 0.93× | |
| 18 | Vila Real District | ~40K | 0.93× | |
| 19 | Viseu District | ~70K | 0.92× | |
| 20 | Viana do Castelo District | ~50K | 0.92× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tenerife | Travel & Leisure | 2.49× | ||
| 02 | Vueling | Travel & Leisure | 1.80× | ||
| 03 | Children's literature | Literature | 1.74× | ||
| 04 | Cortefiel | Fashion & Accessoires | 1.73× | ||
| 05 | Adolfo Domínguez | Fashion & Accessoires | 1.73× | ||
| 06 | Copenhagen | Travel & Leisure | 1.70× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 1.69× | ||
| 08 | Beaches | Travel & Leisure | 1.60× | ||
| 09 | EDreams | Travel & Leisure | 1.59× | ||
| 10 | Rio Ave F.C. | Sports | 1.58× | ||
| 11 | Rayo Vallecano | Travel & Leisure | 1.58× | ||
| 12 | Flea market | Home & Garden | 1.58× | ||
| 13 | Skechers | Fashion & Accessoires | 1.56× | ||
| 14 | Conference and resort hotels | Travel & Leisure | 1.54× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.53× | ||
| 16 | Europcar | Cars & Mobility | 1.53× | ||
| 17 | Madrid | Travel & Leisure | 1.52× | ||
| 18 | Vitória S.C. | Sports | 1.52× | ||
| 19 | Modern furniture | Home & Garden | 1.52× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.30× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.89× |
Holiday has an estimated audience of 2,217,720 people in Portugal, concentrated in Lisbon District and Porto District.
62.0% of Holiday fans are female, 38.0% are male, with an average age of 46.7 years.
Holiday fans show strongest brand affinity for Beaches (1.6×), EDreams (1.59×), and Costume jewelry (1.51×) over the country average.
Holiday fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on EDreams (1.59×), Costume jewelry (1.51×), TripAdvisor (1.53×), and Madrid (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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