A data profile of the people who buy, follow and care about Holiday in Austria — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,314,378 people in Austria.
The average Holiday fan in Austria is 42.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Toys, WhatsApp, with strongest over-indexing on Billa (supermarket) (1.58× the country average).
Demographically, the Holiday audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Holiday fan in Austria is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Holiday profile in Austria.
59.3% are female, 40.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.3 |
| Estimated audience size | 1,314,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Holiday audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.51× | |
| 02 | Styria | ~200K | 1.01× | |
| 03 | Vorarlberg | ~50K | 1.01× | |
| 04 | Upper Austria | ~200K | 0.98× | |
| 05 | Tyrol | ~90K | 0.97× | |
| 06 | Carinthia (state) | ~70K | 0.97× | |
| 07 | Salzburg | ~80K | 0.94× | |
| 08 | Lower Austria | ~200K | 0.93× | |
| 09 | Burgenland | ~30K | 0.84× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SunExpress | Travel & Leisure | 4.26× | ||
| 02 | Luxury yacht | Travel & Leisure | 2.68× | ||
| 03 | Sunglasses | Fashion & Accessoires | 2.61× | ||
| 04 | Italian cuisine | Food & Beverages | 2.45× | ||
| 05 | Toys | Games | 2.43× | ||
| 06 | Cruises | Travel & Leisure | 2.32× | ||
| 07 | Hiking boot | Fashion & Accessoires | 2.22× | ||
| 08 | Lingerie | Fashion & Accessoires | 2.06× | ||
| 09 | Lodging | Travel & Leisure | 1.97× | ||
| 10 | Hair products | Beauty & Wellness | 1.87× | ||
| 11 | Blues music | Music & Radio | 1.86× | ||
| 12 | Hobby | Home & Garden | 1.80× | ||
| 13 | Vacations | Travel & Leisure | 1.78× | ||
| 14 | Beaches | Travel & Leisure | 1.65× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | Hungary | Travel & Leisure | 1.59× | ||
| 17 | Billa (supermarket) | Shopping | 1.58× | ||
| 18 | Shoes | Fashion & Accessoires | 1.58× | ||
| 19 | Politics | Politics & Society | 1.58× | ||
| 20 | Happiness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Indulgence | JOY | 1.45× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.93× | |
| Tradition | CONSERVATISM | 0.93× |
Holiday has an estimated audience of 1,314,378 people in Austria, concentrated in Vienna and Lower Austria.
59.3% of Holiday fans are female, 40.7% are male, with an average age of 42.3 years.
Holiday fans show strongest brand affinity for Billa (supermarket) (1.58×), Toys (2.43×), and WhatsApp (1.6×) over the country average.
Holiday fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Toys (2.43×), WhatsApp (1.6×), Shoes (1.58×), and Hair products (1.87×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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