A data profile of the people who buy, follow and care about Holiday in Denmark — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,846,350 people in Denmark.
Holiday has an estimated audience of 1,846,350 people in Denmark. 58.0% are female, 42.0% are male, average age 48.2. Top brand affinities: Germany, Concerts, Airbnb, Self-esteem, Dinner.
Top brand affinities include Germany, Concerts, Airbnb, with strongest over-indexing on Germany (1.67× the country average).
Demographically, the Holiday audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Holiday fan in Denmark is more female, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for Germany.
The key figures that characterise the Holiday profile in Denmark.
58.0% are female, 42.0% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 48.2 |
| Estimated audience size | 1,846,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Holiday audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed and breakfast | Travel & Leisure | 2.25× | ||
| 02 | Sunweb | Travel & Leisure | 2.12× | ||
| 03 | Iceland | Travel & Leisure | 1.97× | ||
| 04 | Skagen | Fashion & Accessoires | 1.80× | ||
| 05 | Heat pump | Home & Garden | 1.79× | ||
| 06 | Baggage | Fashion & Accessoires | 1.76× | ||
| 07 | Pension | Business & Career | 1.76× | ||
| 08 | Self-esteem | Health | 1.69× | ||
| 09 | Germany | Travel & Leisure | 1.67× | ||
| 10 | Roskilde Festival | Music & Radio | 1.67× | ||
| 11 | Airbnb | Travel & Leisure | 1.61× | ||
| 12 | Discount stores | Shopping | 1.61× | ||
| 13 | Ryanair | Travel & Leisure | 1.61× | ||
| 14 | Kitchenware | Home & Garden | 1.61× | ||
| 15 | Garden furniture | Home & Garden | 1.61× | ||
| 16 | Department store | Shopping | 1.61× | ||
| 17 | Dinner | Food & Beverages | 1.60× | ||
| 18 | Concerts | Music & Radio | 1.56× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 20 | Cruises | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Indulgence | JOY | 1.25× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.