A data profile of the people who buy, follow and care about Self-esteem in Denmark — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 1,023,044 people in Denmark.
Self-esteem has an estimated audience of 1,023,044 people in Denmark. 74.3% are female, 25.7% are male, average age 47.9. Top brand affinities: Matas (drug store), Happiness, Quality of life, Family, Personal development.
Top brand affinities include Matas (drug store), Happiness, Quality of life, with strongest over-indexing on Matas (drug store) (1.88× the country average).
Demographically, the Self-esteem audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Self-esteem fan in Denmark is more female, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Self-esteem profile in Denmark.
74.3% are female, 25.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 47.9 |
| Estimated audience size | 1,023,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Self-esteem audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quality of life | Health | 2.46× | ||
| 02 | Happiness | Health | 2.40× | ||
| 03 | Motivation | Business & Career | 2.24× | ||
| 04 | Personal development | Business & Career | 2.22× | ||
| 05 | Medicine | Business & Career | 2.08× | ||
| 06 | Matas (drug store) | Shopping | 1.88× | ||
| 07 | School | Kids & Family | 1.88× | ||
| 08 | Child | Kids & Family | 1.65× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.64× | ||
| 10 | Family | Kids & Family | 1.62× | ||
| 11 | Hotels | Travel & Leisure | 1.57× | ||
| 12 | Kitchen | Home & Garden | 1.56× | ||
| 13 | Physical exercise | Sports | 1.54× | ||
| 14 | Nature | Home & Garden | 1.54× | ||
| 15 | Beauty | Beauty & Wellness | 1.53× | ||
| 16 | Cooking | Food & Beverages | 1.53× | ||
| 17 | Furniture | Home & Garden | 1.53× | ||
| 18 | Momondo | Travel & Leisure | 1.51× | ||
| 19 | House | Home & Garden | 1.50× | ||
| 20 | Physical fitness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Early Adopter Mentality | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Patriotism | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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