A data profile of the people who buy, follow and care about Motivation in Denmark — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 1,199,465 people in Denmark.
Motivation has an estimated audience of 1,199,465 people in Denmark. 61.3% are female, 38.7% are male, average age 45.6. Top brand affinities: Happiness, Self-esteem, Toys, Concerts, Novo Nordisk.
Top brand affinities include Happiness, Self-esteem, Toys, with strongest over-indexing on Happiness (1.78× the country average).
Demographically, the Motivation audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Motivation fan in Denmark is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Happiness.
The key figures that characterise the Motivation profile in Denmark.
61.3% are female, 38.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.6 |
| Estimated audience size | 1,199,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Motivation audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 2.61× | ||
| 02 | Self-esteem | Health | 2.24× | ||
| 03 | Self-love | Health | 1.94× | ||
| 04 | Happiness | Health | 1.78× | ||
| 05 | Self-awareness | Health | 1.71× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.69× | ||
| 07 | Science fiction movies | Movies & TV | 1.59× | ||
| 08 | Toys | Games | 1.58× | ||
| 09 | Novo Nordisk | Health | 1.57× | ||
| 10 | Musical theatre | Movies & TV | 1.57× | ||
| 11 | Local food | Food & Beverages | 1.57× | ||
| 12 | Charity and causes | Business & Career | 1.56× | ||
| 13 | Kindergarten | Kids & Family | 1.54× | ||
| 14 | Intersport | Shopping | 1.54× | ||
| 15 | First-person shooter games | Games | 1.52× | ||
| 16 | Concerts | Music & Radio | 1.51× | ||
| 17 | Fiction books | Literature | 1.51× | ||
| 18 | Gymnastics | Sports | 1.51× | ||
| 19 | Personal trainer | Sports | 1.51× | ||
| 20 | Gambling | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Community Orientation | OPEN | 1.31× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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