A data profile of the people who buy, follow and care about Motivation in Belgium — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 1,827,200 people in Belgium.
The average Motivation fan in Belgium is 44.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Canada, Psychology, Happiness, with strongest over-indexing on Canada (1.8× the country average).
Demographically, the Motivation audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Motivation fan in Belgium is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Canada.
The key figures that characterise the Motivation profile in Belgium.
57.1% are female, 42.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.5 |
| Estimated audience size | 1,827,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Motivation audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
Where the Motivation audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.27× | |
| 02 | Liege | ~200K | 1.25× | |
| 03 | Hainaut | ~200K | 1.19× | |
| 04 | Walloon Brabant | ~50K | 1.12× | |
| 05 | Province of Namur | ~100K | 1.11× | |
| 06 | Luxembourg | ~50K | 1.00× | |
| 07 | Flemish Brabant | ~200K | 0.96× | |
| 08 | Antwerp | ~200K | 0.82× | |
| 09 | Limburg | ~70K | 0.81× | |
| 10 | East Flanders | ~200K | 0.80× | |
| 11 | West Flanders | ~100K | 0.75× |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.27× | ||
| 02 | Self-confidence | Health | 2.12× | ||
| 03 | Mixed martial arts | Sports | 1.95× | ||
| 04 | Psychology | Business & Career | 1.83× | ||
| 05 | Canada | Travel & Leisure | 1.80× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.80× | ||
| 07 | New York City | Travel & Leisure | 1.73× | ||
| 08 | Music videos | Music & Radio | 1.68× | ||
| 09 | Art exhibition | Arts & Culture | 1.68× | ||
| 10 | Drawing | Home & Garden | 1.67× | ||
| 11 | Self-employment | Business & Career | 1.62× | ||
| 12 | Weddings | Kids & Family | 1.61× | ||
| 13 | Volunteering | Politics & Society | 1.61× | ||
| 14 | Happiness | Health | 1.60× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.60× | ||
| 16 | Self care | Health | 1.59× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.71× | |
| Extroversion | THRILL | 1.42× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Sustainability | BALANCE | 0.96× | |
| Quality Awareness | PREMIUM | 0.97× |
Motivation has an estimated audience of 1,827,200 people in Belgium, concentrated in Hainaut and Liege.
57.1% of Motivation fans are female, 42.9% are male, with an average age of 44.5 years.
Motivation fans show strongest brand affinity for Canada (1.8×), Psychology (1.83×), and Happiness (1.6×) over the country average.
Motivation fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motivation itself, the audience over-indexes on Psychology (1.83×), Happiness (1.6×), Music videos (1.68×), and Hairstyle (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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