A data profile of the people who buy, follow and care about Motivation in Netherlands — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 2,269,440 people in Netherlands.
Motivation has an estimated audience of 2,269,440 people in Netherlands. 60.9% are female, 39.1% are male, average age 44.9. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Canada, Hornbach.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.76× the country average).
Demographically, the Motivation audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Motivation fan in Netherlands is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Motivation profile in Netherlands.
60.9% are female, 39.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.9 |
| Estimated audience size | 2,269,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Motivation audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.13× | ||
| 02 | Happiness | Health | 2.07× | ||
| 03 | Canada | Travel & Leisure | 1.95× | ||
| 04 | Psychology | Business & Career | 1.84× | ||
| 05 | Internet & Social Media | 1.83× | |||
| 06 | Hair products | Beauty & Wellness | 1.81× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.79× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.76× | ||
| 09 | Rabobank | Business & Career | 1.70× | ||
| 10 | Education | Business & Career | 1.65× | ||
| 11 | TUI | Travel & Leisure | 1.64× | ||
| 12 | Dogs | Pets & Animals | 1.61× | ||
| 13 | ABN AMRO | Business & Career | 1.59× | ||
| 14 | Belgium | Travel & Leisure | 1.59× | ||
| 15 | Toys | Games | 1.59× | ||
| 16 | Hornbach | Shopping | 1.58× | ||
| 17 | Etos | Health | 1.57× | ||
| 18 | Family | Kids & Family | 1.56× | ||
| 19 | Ziggo | Technology & Electronics | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.77× | |
| Extroversion | THRILL | 1.64× | |
| Risk Appetite | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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