A data profile of the people who buy, follow and care about Tattoos in Belgium — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 2,019,341 people in Belgium.
The average Tattoos fan in Belgium is 41.2 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Cosmetics, Rock music, Comedy movies, with strongest over-indexing on Cosmetics (1.61× the country average).
Demographically, the Tattoos audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tattoos fan in Belgium is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Cosmetics.
The key figures that characterise the Tattoos profile in Belgium.
56.2% are female, 43.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.2 |
| Estimated audience size | 2,019,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Tattoos audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.69× | |
| 02 | West Flanders | ~300K | 1.60× | |
| 03 | Limburg | ~100K | 1.56× | |
| 04 | Antwerp | ~300K | 1.55× | |
| 05 | Flemish Brabant | ~200K | 1.19× | |
| 06 | Brussels | ~100K | 0.89× | |
| 07 | Walloon Brabant | ~30K | 0.67× | |
| 08 | Luxembourg | ~30K | 0.65× | |
| 09 | Hainaut | ~100K | 0.57× | |
| 10 | Liege | ~100K | 0.57× | |
| 11 | Province of Namur | ~50K | 0.57× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fragrances | Beauty & Wellness | 1.81× | ||
| 02 | Spas | Beauty & Wellness | 1.70× | ||
| 03 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 04 | Comedy movies | Movies & TV | 1.67× | ||
| 05 | Hair products | Beauty & Wellness | 1.67× | ||
| 06 | Toys | Games | 1.67× | ||
| 07 | RTBF | Movies & TV | 1.64× | ||
| 08 | Hip hop music | Music & Radio | 1.64× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.61× | ||
| 10 | Rock music | Music & Radio | 1.61× | ||
| 11 | Dance | Business & Career | 1.61× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 13 | Snapchat | Internet & Social Media | 1.56× | ||
| 14 | Crafts | Home & Garden | 1.54× | ||
| 15 | Painting | Arts & Culture | 1.53× | ||
| 16 | Dogs | Pets & Animals | 1.52× | ||
| 17 | Cats | Pets & Animals | 1.52× | ||
| 18 | Discount stores | Shopping | 1.51× | ||
| 19 | Video games | Games | 1.51× | ||
| 20 | Fast food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.24× | |
| Pet Ownership | JOY | 0.94× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Tattoos has an estimated audience of 2,019,341 people in Belgium, concentrated in East Flanders and Antwerp.
56.2% of Tattoos fans are female, 43.8% are male, with an average age of 41.2 years.
Tattoos fans show strongest brand affinity for Cosmetics (1.61×), Rock music (1.61×), and Comedy movies (1.67×) over the country average.
Tattoos fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Rock music (1.61×), Comedy movies (1.67×), Discount stores (1.51×), and RTBF (1.64×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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