A data profile of the people who buy, follow and care about Cats in Belgium — modelled from more than twelve digital signal sources. Cats has an estimated audience of 2,916,933 people in Belgium.
The average Cats fan in Belgium is 45.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.
Top brand affinities include Cats (musical), Mamma Mia!, Wicked (musical), with strongest over-indexing on Cats (musical) (38.17× the country average).
Demographically, the Cats audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Cats fan in Belgium is more female, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Belgium.
62.2% are female, 37.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.5 |
| Estimated audience size | 2,916,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Cats audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.49× | |
| 02 | Flemish Brabant | ~400K | 1.48× | |
| 03 | Antwerp | ~400K | 1.28× | |
| 04 | East Flanders | ~300K | 1.10× | |
| 05 | Limburg | ~100K | 1.00× | |
| 06 | West Flanders | ~200K | 0.93× | |
| 07 | Liege | ~200K | 0.87× | |
| 08 | Hainaut | ~200K | 0.80× | |
| 09 | Walloon Brabant | ~60K | 0.75× | |
| 10 | Province of Namur | ~100K | 0.71× | |
| 11 | Luxembourg | ~50K | 0.63× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 38.17× | ||
| 02 | Kitty Cats | Movies & TV | 24.84× | ||
| 03 | Wicked (musical) | Music & Radio | 19.99× | ||
| 04 | Mamma Mia! | Movies & TV | 18.81× | ||
| 05 | Norwegian Forest cat | Pets & Animals | 16.55× | ||
| 06 | Les Misérables (musical) | Music & Radio | 16.34× | ||
| 07 | La La Land (film) | Movies & TV | 13.14× | ||
| 08 | West End theatre | Movies & TV | 12.33× | ||
| 09 | Mamma Mia! (film) | Movies & TV | 11.95× | ||
| 10 | ABBA | Music & Radio | 7.83× | ||
| 11 | Sphynx cat | Pets & Animals | 7.01× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 5.50× | ||
| 13 | Bengal cat | Pets & Animals | 5.49× | ||
| 14 | Maine Coon | Pets & Animals | 5.19× | ||
| 15 | Black cat | Pets & Animals | 4.19× | ||
| 16 | Cat food | Pets & Animals | 4.08× | ||
| 17 | Maxi Zoo | Pets & Animals | 3.22× | ||
| 18 | Bol.com | Shopping | 1.88× | ||
| 19 | De Lijn | Cars & Mobility | 1.64× | ||
| 20 | Albert Heijn | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Travelling | THRILL | 1.14× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Social Media Usage | JOY | 1.04× |
Cats has an estimated audience of 2,916,933 people in Belgium, concentrated in Antwerp and Flemish Brabant.
62.2% of Cats fans are female, 37.8% are male, with an average age of 45.5 years.
Cats fans show strongest brand affinity for Cats (musical) (38.17×), Mamma Mia! (18.81×), and Wicked (musical) (19.99×) over the country average.
Cats fans in Belgium are most concentrated in Antwerp (reach ~400K), Flemish Brabant (reach ~400K), and East Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on Mamma Mia! (18.81×), Wicked (musical) (19.99×), Les Misérables (musical) (16.34×), and Mamma Mia! (film) (11.95×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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